Marketing and Sales

The WhatsApp Link Generator Revolution for Business Communication

7 minutes

The WhatsApp Link Generator Revolution for Business Communication

Messaging applications have become a cornerstone of our daily interactions. WhatsApp stands tall as one of the most popular and widely used platforms worldwide. However, navigating the intricacies of WhatsApp’s features and functionalities can sometimes be challenging, particularly when guiding customers to begin a chat with your team. That’s where WhatsApp link generators come into play and revolutionize how contacts and customers connect with businesses.

In this post, we will explore the benefits of WhatsApp links, look at real-life examples, and show you how to create a WhatsApp link of your own in just one click.

A WhatsApp link is a unique URL that allows users to join a WhatsApp chat with a single click. It eliminates the need to manually save a number to start a conversation.

WhatsApp links have proved to be useful for various purposes. Businesses use them to establish communication channels, disseminate information, or facilitate collaboration. Whether it’s for team discussions, customer support, study groups, or networking communities, WhatsApp links streamline the process of joining relevant chats with minimal effort.

Sharing a WhatsApp link makes it possible to reach a larger audience. It eliminates the hassle of manually searching for and adding contacts, making the process of communication far more efficient.

WhatsApp links serve as gateways to connect businesses with their target audience, enabling quick access to information, products, services, and even customer support. Let’s explore various types of WhatsApp links and the possibilities they hold.

A simple WhatsApp link

This is the most common type of WhatsApp link, which enables users to initiate a conversation with a specific phone number. When it comes to creating a click-to-chat link on WhatsApp, there are a few key components to consider.

The link structure typically consists of the standard link and your phone number in international format. Here’s an example of a standard click-to-chat link on WhatsApp:

It’s important to note that when filling in your phone number, you should exclude special characters like brackets or dashes. Otherwise, such characters will render the link ineffective.

A WhatsApp link with pre-filled text

With this type of link, you can pre-fill a text message appearing in the conversation when the user clicks on the link. It uses the same format as the standard WhatsApp link but includes an additional parameter, text. Here’s an example of a WhatsApp link with a pre-filled text:

These types of WhatsApp links provide flexibility in how users can connect and engage with businesses, groups, or individuals on the platform, catering to different communication needs.

Besides the above-mentioned advantages, there are some that are directly relevant to businesses and business communication.

  • Enhanced communication speed. It’s no secret: time-efficient tools have always been a priority. With WhatsApp links, you can facilitate instant WhatsApp chats without sharing your number.
  • Real-time engagement. With a WhatsApp link, communication hurdles and delays are eliminated, ensuring swift and seamless engagement between you and your customers.
  • Higher marketing potential. Incorporating WhatsApp links allows you to unleash an effective outreach, for example, on social media platforms like Facebook, Instagram, and more.
  • Simplified lead generation. You can seamlessly collect and store customer contact information by automating number capture through WhatsApp links.
  • Direct shopping and payments. WhatsApp has evolved into a full-fledged sales solution. For example, customers can access a product catalog directly within the app, eliminating the need to visit your website. Moreover, it’s possible to make payments directly within the WhatsApp environment.

As you can see, there are a number of advantages associated with WhatsApp links that can enhance your business communication or help you reach established goals.

With a WhatsApp link generator, creating a “click-to-chat” link with or without pre-filled messages is quite simple. It will take you just one click.

Enter your WhatsApp phone number. Then include a message to personalize your link and click the “Create a WhatsApp link” button.

WhatsApp link generator
Using a WhatsApp link generator

This free tool will generate a link you can copy and send to users and a QR code to let your customers contact you easily and quickly via WhatsApp.

QR code
A QR code created with a WhatsApp link generator

You can use the created link to automate your WhatsApp conversations and develop chatbots. Depending on your niche, a “click-to-chat” link can also prove useful in other contexts.

Let’s look at some digital platforms and communication channels where businesses have successfully leveraged WhatsApp links to facilitate direct and seamless customer interactions.


Using a WhatsApp link on a website has become a popular and convenient way to engage with customers and visitors. By integrating a WhatsApp link, businesses can effortlessly connect with their audience, enabling real-time communication and fostering a sense of accessibility. You can place the link in prominent locations such as the header, footer, or contact us block.

When users click on the WhatsApp link, they are directed to the WhatsApp app, where they can initiate a conversation with the website owner or customer support representative. This direct and instant messaging feature allows for swift responses to queries, efficient customer service, and seamless collaboration.

Adidas, for example, makes use of WhatsApp for customer service. Users can either save the phone number or click the WhatsApp link directly and chat with an Adidas manager.

Online ads

When running digital advertisements, you can incorporate a WhatsApp link in your ad copy or CTA buttons. This enables potential customers to engage with your business directly through WhatsApp when they are interested in your product or service.

A more common way to use WhatsApp links is by placing them in Facebook and Instagram ads. The “Click to WhatsApp” ads can be strategically placed in News Feed, Stories, and Marketplace. These ads are designed to assist businesses in achieving their goals, whether it’s generating leads, driving sales, or enhancing marketing efforts.

For example, Jusper’s Market provides a WhatsApp link in the ad, enabling their customers to order fresh veggies in a flash.

Facebook ad
A Facebook ad with the click-to-chat WhatsApp link; source: TechCrunch

Social media platforms

It has become common practice for businesses to include their website addresses on their social media pages. However, recognizing the preference of customers for direct messaging rather than navigating websites alone, businesses can now leverage WhatsApp links for enhanced communication.

Social media platforms like Facebook offer specific features allowing businesses to incorporate WhatsApp buttons directly on their pages. This direct link to WhatsApp enables real-time messaging, allowing for quick responses, personalized interactions, and efficient customer service.

Lucky Shrub, for example, uses a WhatsApp link as an alternative to direct messaging.

WhatsApp link on Instagram
A WhatsApp link on Instagram; source: OnlineMarketing

Google profiles

Without a doubt, having a comprehensive Google Business Profile can significantly boost your brand’s visibility and improve search engine performance. Therefore, it is crucial not to overlook the significance of including a WhatsApp click-to-chat link in your company profile.

WhatsApp links provide a convenient and direct communication channel for potential customers when they google or come across your business on the internet. By including a WhatsApp link, you make it easier for users to initiate a conversation with your company, enabling them to inquire about your products or services more quickly. Additionally, including a WhatsApp link can positively impact your SEO efforts. Google considers the completeness and activity of your Google Business Profile when determining search rankings.

WhatsApp link in Google My Business
Adding a WhatsApp link to Google My Business; source: YouTube

Email signatures

Including a WhatsApp link in email signatures has become a popular and effective way for individuals and businesses to provide an additional communication channel for recipients. It provides an alternative communication option alongside traditional email and enhances the accessibility and responsiveness of your business. Whether for inquiries, support, or simply staying connected, the WhatsApp link in email signatures serves as a convenient and personalized method to engage with recipients and build stronger relationships.

WhatsApp link in the email signature
A WhatsApp link in the email signature; source: YouTube

Print materials

While WhatsApp is primarily a digital communication platform, you can also include QR codes or shortened URLs that lead to WhatsApp chats on your print materials or even products. This way, customers can scan the QR code to start a WhatsApp conversation. This feature enables customers to quickly reach out for product inquiries, support, or any other communication needs related to the specific product.

All in all, regardless of where you place the WhatsApp link, it’s essential to clearly communicate the purpose and benefits of using it to encourage customer engagement and provide a positive user experience.

Summing up

Leveraging WhatsApp links allows businesses to streamline customer communication and provide a more convenient and efficient communication medium. By eliminating the need for lengthy forms and emails, companies can empower customers to reach out instantly, reducing friction and enhancing engagement. This approach not only saves time for both parties but also fosters a better customer experience.

So make sure to test our free WhatsApp link generator to take your customer communication to a whole new level.

Date of publication:

June 29, 2023

Irina Kompanets

Writing to help you level up your marketing game. Wordsmith and digital enthusiast. Turning ideas into stories and marketing concepts...

1 Star2 Stars3 Stars4 Stars5 Stars
Average Rating: 4/5
Total Votes: 14


Facebook Twitter