Tools

Top 15 WhatsApp Bulk Message Senders for Business [2025]

Top 15 WhatsApp Bulk Message Senders for Business [2025]

Staying connected with your customers is essential for building trust and driving sales. For years, businesses have relied on email and SMS campaigns to share promotions, product updates, and important announcements. But times are changing. With billions of active users, WhatsApp has quickly become one of the most powerful channels for customer communication.

Using WhatsApp bulk messaging software, companies can now send campaigns at a fraction of the cost of traditional methods and reach audiences where they’re most active. In this post, we’ll explore how WhatsApp broadcast tools work and highlight the top WhatsApp bulk senders that can help you streamline communication, boost engagement, and scale your outreach.

Disclaimer: The information in this post is accurate as of September 2025.

What is a WhatsApp bulk message?

Bulk messaging involves sending a single message to multiple phone numbers simultaneously from a WhatsApp Business account. Recipients receive such broadcasts as private messages, which helps maintain a personal touch. That said, the standard WhatsApp Business App has a few strict limitations:

  • You can only send bulk messages to individuals who have saved your number to their contacts.
  • You can only send a bulk message to a maximum of 256 contacts at once.
  • The app can only be used by up to four different users simultaneously.

While these rules may work for a small business, they quickly become a roadblock for growing teams that need to scale. To understand how to expand beyond these limits, it helps to compare the WhatsApp Business App with the WhatsApp Business API.

Aspect WhatsApp Business App WhatsApp Business API
Setup Free download from app stores Setup via Meta or WhatsApp Business API provider
Broadcast limit 256 contacts per list No limit
Message type Free text Pre-approved templates
Scale Up to 4 users, single device Multi-agent, multi-device
Broadcast reach Only users who saved your number All users
Features Business profile, quick replies, product catalog Advanced automation, bulk notifications, analytics
Pricing Free Per-message pricing

If you’re looking to manage customer communication on a larger scale, the WhatsApp Business App just isn’t enough. That’s where third-party WhatsApp bulk messaging software comes in. These tools make it easy to automate everyday tasks and give your team the flexibility to send mass messages on WhatsApp via API without running into the app’s usual limits.

What is a WhatsApp bulk message sender?

WhatsApp bulk message sender is a tool that enables businesses to send marketing messages to customers via WhatsApp without having to save their contact details individually. Such software typically offers various advanced features for creating, managing, and sending WhatsApp messages and provides more possibilities than the standard WhatsApp Business App.

With a WhatsApp bulk message sender, your business can benefit in various ways, including:

  • Better customer engagement. With the ability to reach a wider audience, you can significantly elevate your customer engagement.
  • Personalized and immediate communication. WhatsApp broadcast software enables instant responses and targeted outreach, which enhances your customer service and fosters personalized connections with your audience.
  • Time and cost efficiency. By automating messages and sending them in bulk, you can ensure faster responses and reduce manual labor, which proves to be more cost-effective compared to other methods.
  • Available analytics. Many WhatsApp bulk message senders offer analytics tools to track open rates, click-through rates, and other key metrics, allowing you to refine your strategy.

Using third-party WhatsApp broadcast software can help businesses efficiently communicate with their audience, drive engagement, and achieve their marketing goals.

Advantages of using WhatsApp bulk messaging software

Now that we’ve covered the difference between the WhatsApp Business Account and the WhatsApp Business API, let’s look at why WhatsApp broadcast tools are worth considering.

Here are the key advantages:

  • Time and effort saving. Bulk senders automate the process of sending messages, so there’s no need to reach each recipient manually.
  • Chatbot support. Integrated chatbots can reduce the time spent on customer support by handling repetitive customer queries. In 2023 alone, chatbots saved businesses 2.5 billion hours and $11 billion, according to Juniper Research.
  • Increased engagement. WhatsApp broadcast tools allow you to personalize campaigns with variables, leading to higher open and read rates.
  • Cost effectiveness. Sending mass WhatsApp messages is often more budget-friendly than other marketing channels, making it available for businesses of any size.
  • Adherence to policies. Official WhatsApp Business API providers ensure compliance with WhatsApp’s anti-spam rules and data privacy laws like GDPR, reducing the risk of account bans.
  • Analytics and insights. Many WhatsApp Business API providers offer detailed reports on delivery, open, and click-through rates, helping you refine your messaging strategy.

Besides, you can create a verified business profile to help establish trust and demonstrate your business’s legitimacy.

WhatsApp is owned by Meta, and you can apply for official business verification through Meta. Once approved, your WhatsApp number gets a checkmark badge that signals it's authentic and trustworthy. This verification adds an extra layer of credibility and security to your business communication — it shows customers that they’re dealing with an official account. Source

Bianca Coscia

Marketing Manager at SendPulse

As you can see, WhatsApp bulk messaging software makes communication faster, more personal, and safer, while giving you the data you need to keep improving.

Key features to look for in WhatsApp bulk senders

When considering WhatsApp bulk senders, it’s essential to know what features to prioritize. Here are some important capabilities you might want to pay attention to when choosing your software:

  • Ease of use. Choose software that facilitates campaign creation, validation, scheduling, and status monitoring.
  • Message personalization. Ensure the tool allows you to craft messages with variables such as the recipient’s first name, gender, location, etc.
  • Automation capabilities. Automating sending processes can significantly save you time and effort. Ensure your bulk sender of choice supports WhatsApp automation features like scheduling messages for specific times or recurring campaigns.
  • Tracking and analytics. Ensure the necessary tracking, analytics, and reporting tools are available, as they will help you measure campaign effectiveness.
  • Seamless integrations. Look for software that offers easy integration through embedded signup. Without native integration, implementing WhatsApp Business API can become complicated.
  • Transparent pricing. A cost-effective WhatsApp broadcast software will typically charge solely for the messages sent, ensuring transparency and cost predictability.
  • Compliance with regulations. Make sure the tool you’re considering adheres to all WhatsApp regulations. For added assurance, verify if the service you’re interested in is listed as an official Meta Business Partner.
  • Scalability. Your bulk sender should ideally be able to seamlessly scale up as your user base grows. Additionally, it’s crucial that it provides multiple user seats to facilitate collaborative work among team members.

These are some key criteria that will make your WhatsApp bulk sender most effective in the long run. Depending on the size of your organization and your business needs, you might require additional features.

Best WhatsApp bulk senders

It might be challenging to choose the right software if you’re just starting out. That’s why we selected the best WhatsApp bulk message senders and identified their main advantages. Let’s take a closer look!

SendPulse

SendPulse is a robust sales and marketing automation platform that allows you to reach your target audience through various communication channels, including email campaigns, pop-ups, web push notifications, SMS, and chatbots. On top of that, it lets you create and send personalized WhatsApp bulk messages. WhatsApp campaigns are sent through the official WhatsApp Business API, using pre-designed message templates, which ensures compliance and reliability.

To enhance personalization, you can include variables like the recipient’s name, details about their order, or information related to the event they’ve signed up for. Additionally, SendPulse allows you to segment your audience and target specific groups with tailored campaigns.

WhatsApp bulk message
Previewing a WhatsApp bulk message created with SendPulse

SendPulse supports built-in payment gateways, including Stripe, PayPal, MercadoPago, Flutterwave, Bitcoin, Ethereum, and Tether, so users can purchase right from your WhatsApp campaigns. You can schedule campaigns for specific dates and times or send them instantly.

An additional feature offered by this platform is WhatsApp Flows, which are structured messages designed to collect subscriber data. By incorporating templates with buttons that open forms directly within WhatsApp, subscribers can easily fill out and submit their information.

With SendPulse’s detailed analytics, you can easily monitor metrics such as sent, delivered, and opened messages and refine your message content if necessary. An open API enables integration with CRM or analytics systems, and WhatsApp chatbots can automate customer interactions. For businesses looking to automate customer interactions, SendPulse also offers AI-powered chatbots.

Pros:

  • official WhatsApp Business API provider and trusted Meta Partner;
  • access to verified message templates for smoother approvals;
  • built-in payments for direct transactions in chat;
  • 1,000 free user-initiated conversations;
  • WhatsApp chatbots and AI automation.

Cons:

  • advanced features may take some time to set up;
  • flows and chatbot tools are designed to work within the SendPulse ecosystem.

Pricing. SendPulse offers users up to 1,000 monthly sessions for free. The platform’s WhatsApp messaging service operates on a pay-as-you-go model, meaning there are no subscription fees; you only pay for the messages you send. The cost per message varies depending on its type and the recipient’s country.

NovoChat

NovoChat is a chat marketing platform that offers robust features for sending bulk messages via WhatsApp and managing WhatsApp automation. The solution provides over 100 ready-to-use templates for various broadcast messages, allowing users to streamline their workflows.

Moreover, this WhatsApp broadcast software lets you send personalized content to each contact by uploading a CSV file containing custom messages for individual recipients, such as order updates and special offers.

custom broadcast message
Creating a custom broadcast message; source: NovoChat

You can easily schedule broadcast messages down to the minute or send your campaign message immediately. The platform includes a ChatGPT integration within Novo Inbox, helping you generate quick, personalized responses to customer replies after bulk messages. While it doesn’t provide real-time deep analytics, you can still track key metrics like conversational activity and resolution times.

Pros:

  • easy custom CSV uploads;
  • ChatGPT integration in Novo Inbox;
  • WhatsApp automation workflows;
  • 7-day free trial.

Cons:

  • no real-time deep analytics available;
  • entry plan is limited to 2,000 broadcast messages for 500 contacts.

Pricing. NovoChat doesn’t offer a free plan, but you can test the platform during its 7-day trial period. To continue using the tool, you must choose one of the 3 available plans. The cheapest plan costs $25/month, billed annually, and allows you to send 2,000 broadcast messages per month to up to 500 contacts.

Wati

Wati is another WhatsApp bulk sender designed to help you efficiently create and manage broadcast campaigns, boost customer engagement, and achieve your marketing objectives. With Wati, you can send messages to multiple contacts directly through WhatsApp, fostering a more personal connection with your audience.

Wati adheres to WhatsApp’s guidelines, allowing you to create pre-approved messages that comply with regulations. You can also template your messages for consistent brand communication while still tailoring them to each individual contact.

new broadcast message
Creating a new broadcast message in Wati; source: YouTube

Another standout feature of this platform is its multi-language support, which allows you to reach more customers in their native languages. Additionally, Wati offers WhatsApp chatbot solutions tailored for various industries, such as education, healthcare, marketing, etc. The platform also includes AI-driven automation to handle customer replies, collect information, and send reminders. Its multi-user team inbox and workflow tools make it easy to assign chats, track performance, and collaborate on campaigns.

Pros:

  • official WhatsApp broadcast through the Business API;
  • industry-specific WhatsApp chatbot solutions;
  • shared team inbox for multi-user collaboration;
  • 7-day free trial.

Cons:

  • not a budget-friendly solution;
  • advanced features may take some time to set up.

Pricing. Wati doesn’t provide a free plan, but you can test the platform with a 7-day free trial. Its entry-level plan starts at $69/month and includes 15,000 broadcasts. Keep in mind that standard WhatsApp messaging rates, which vary by country, are charged separately.

DelightChat

DelightChat offers a comprehensive set of features to enhance your customer communication across WhatsApp and other channels. Using its WhatsApp API, you can send personalized broadcasts to your customer lists by leveraging tailored message templates or creating custom broadcasts from scratch.

This WhatsApp bulk message sender can simplify task management by allowing you to automate cart recovery processes, instantly notify customers of their order placements, share shipping details and tracking links, run winback and reorder campaigns, promote upsells or cross-sells, and even send back-in-stock alerts.

new broadcast message on whatsapp
Creating a new broadcast message with DelightChat; source: DelightChat

DelightChat also provides robust analytics tools, allowing you to gain deep insights into your marketing performance. You can track revenue, monitor customer interactions, and assess conversion rates.

Pros:

  • official WhatsApp API support;
  • workflow automation for common customer interactions;
  • robust analytics to track performance;
  • 14-day free trial to test features.

Cons:

  • advanced automation may require setup time;
  • paid plans start at $49/month.

Pricing. You can begin using DelightChat for free during its 14-day trial period. Afterward, you’ll need to select a paid plan. The platform’s most affordable plan starts at $49/month for 5,000 contacts. WhatsApp broadcasts are charged separately, and the cost varies based on conversation category and country rates.

SleekFlow

SleekFlow is a comprehensive platform for creating AI-personalized workflows across various messaging channels. It offers tools for marketing and broadcast campaigns and features like flow builders, in-chat catalogs, and payment integrations.

This WhatsApp bulk sender allows you to target the right customers by seamlessly syncing data from other platforms or importing contacts from spreadsheets. Within the platform, you can segment users based on various factors and conditions.

With SleekFlow, you can craft personalized messages using dynamic variables that automatically include customer details in bulk messages. Additionally, you can incorporate multimedia content, opt-ins, or quick replies to boost audience engagement. It also offers AI Agent credits that can be used to suggest or generate message content.

broadcast message
Creating a new broadcast message; source: SleekFlow

Moreover, SleekFlow enables you to set up automation rules to streamline workflows and optimize your broadcast messaging efforts. You can monitor crucial metrics such as open rates, reply rates, and button click-through rates to fine-tune your messaging approach and drive better results.

Pros:

  • AI-powered workflows for personalized customer journeys;
  • dynamic variables;
  • in-chat product catalogs with built-in payment options;
  • AI Agent functionality;
  • free plan available.

Cons:

  • paid plans are relatively costly, starting at $149/month;
  • the free plan is limited to 100 contacts and 100 broadcast messages;
  • AI-assisted messages are capped depending on the plan.

Pricing. SleekFlow’s free plan allows you to access all essential features, but it limits you to 100 contacts and 100 broadcast messages per month. For $149/month, you can send 5,000 broadcast messages to 2,000 contacts and use up to 500 AI agent credits. Additional messaging fees are charged separately.

Saysimple

Saysimple is an omnichannel customer communications platform that includes WhatsApp broadcasting functionality. To begin, you can easily import your contacts in bulk and utilize contact labels for segmentation, allowing you to create targeted audience lists.

This WhatsApp broadcast software offers pre-approved message templates you can personalize using variables. With just a few clicks, you can create interactive and multimedia WhatsApp messages containing images, videos, documents, and reply buttons. When customers reply, all messages go into a shared WhatsApp team inbox where multiple users can collaborate. Tools like tags, labels, quick replies, and folders help teams stay organized and deliver timely support.

WhatsApp template
Adding a WhatsApp template; source: Saysimple

With Saysimple, you can generate real-time reports to monitor and evaluate the effectiveness of your WhatsApp broadcasting campaigns. Additionally, you can gain insights into key metrics such as delivery and open rates to inform your communication strategy.

Pros:

  • bulk contact import and segmentation;
  • shared WhatsApp team inbox;
  • team workflow tools;
  • real-time reporting and analytics.

Cons:

  • relatively expensive for small teams;
  • WhatsApp broadcast requires a higher-tier plan and add-on costs.

Pricing. Saysimple doesn’t offer a free plan. The platform’s pricing starts at €119/month, billed annually, but the platform’s subscription plans don’t include WhatsApp broadcast features. To access broadcasts, you’ll need to purchase a broadcast add-on for €59/month.

Interakt

Interakt is a comprehensive customer engagement platform designed to streamline your interactions across various channels, including WhatsApp. Using this solution, you can effortlessly send bulk WhatsApp messages, capture new leads, and manage existing customers.

Powered by AI, Interakt offers intelligent recommendations for broadcast campaigns tailored to your specific needs, and provides insights into click-through rates simultaneously. Moreover, you can leverage its segmentation features to target your campaigns more effectively.

WhatsApp template
Customizing a WhatsApp template; source: Interakt

Within Interakt, you’ll have access to different templates for various scenarios. For example, you can notify your customers about restocked items, recover abandoned carts with automated reminders, and share personalized alerts. You can also send interactive notifications featuring media content and interactive elements. Broadcasts can also include in-chat product catalogs and compelling CTAs, allowing customers to browse and buy without leaving WhatsApp.

Pros:

  • AI-powered campaign recommendations;
  • pre-designed templates for multiple scenarios;
  • interactive messages;
  • 14-day free trial.

Cons:

  • advanced features require higher-tier plans;
  • initial setup may take time.

Pricing. Interakt offers a 14-day free trial to get started. Following this trial period, subscription plans start at $16.80/month, billed annually at $202. These plans offer features such as welcome messages and out-of-office chat automation. For additional functionality, upgrading to higher-tier plans may be necessary.

AiSensy

AiSensy is a CRM system and an official WhatsApp Business API provider that helps companies create and manage WhatsApp broadcast messages and chatbots. With this platform, you can simply import all your contacts, filter them based on various criteria, and send them pre-approved template messages or custom broadcasts. Campaigns can include promotions, abandoned cart reminders, order updates, or exclusive offers and can be enriched with images, videos, and interactive CTA buttons.

A notable feature of this WhatsApp bulk sender is its capability to retarget specific audiences. For example, you can select those who have viewed your previous campaign, those who replied to the broadcast with specific responses, or those who didn’t read the message. Broadcasts also integrate seamlessly with Shopify, WooCommerce, HubSpot, and other CRM systems, enabling automated notifications and commerce flows.

WhatsApp broadcast campaign
Creating a WhatsApp broadcast campaign; source: AiSensy

AiSensy also supports in-chat payments, letting customers pay directly via WhatsApp Pay, UPI, cards, or net banking. Performance is tracked through an intuitive dashboard, with insights into delivery, engagement, and ROI.

Pros:

  • official WhatsApp Business API provider;
  • advanced audience retargeting for more precise campaigns;
  • seamless eCommerce and CRM system integrations;
  • in-chat payments;
  • interactive broadcast messages.

Cons:

  • chatbot automation offered only as an add-on;
  • limited collaboration tools for support agents;
  • pricing can increase quickly as usage grows.

Pricing. AiSensy offers a free plan that includes access to the WhatsApp Business API, but bulk messaging isn’t available. To unlock broadcast functionality, you’ll need the entry paid plan at $40.5/month (billed annually). Chatbot flows can be added as an extra feature for $72/month, also billed annually.

Growby

Growby is an official WhatsApp Business API platform designed for large-scale broadcasting and customer engagement. This platform helps businesses execute bulk campaigns and offers complimentary green tick verification, among other useful features.

With this WhatsApp bulk sender, you can create various marketing and transactional messages, including the option to send videos, images, and PDFs alongside text. Moreover, with the platform’s capacity to send up to 100,000 broadcast messages per day, you can effectively reach out to customers at scale.

The platform provides a shared team inbox to manage replies collaboratively, along with AI-powered chatbots and automation to handle FAQs. You can also trigger follow-ups and send personalized event-based notifications, such as birthdays or anniversaries. Growby caters to various industries, including eCommerce, real estate, education, and restaurants, offering tailored chat solutions.

new broadcast campaign
Creating a new broadcast campaign in Growby

Users can seamlessly launch campaigns using Growby’s campaign management tools, ensuring compliance with WhatsApp rules and regulations. Additionally, you can manage customer interactions through the WhatsApp inbox, with free access to chat with customers for up to 24 hours.

Pros:

  • official WhatsApp Business API provider;
  • high broadcast capacity for large-scale messaging;
  • AI-powered chatbots and automations;
  • tailored solutions for different industries.

Cons:

  • contact limits may require scaling as your audience grows;
  • only two chatbot flows and automations are included, which can be restrictive for complex workflows.

Pricing. Growby offers several paid plan options, all with WhatsApp broadcast messaging included. The entry paid plan costs $30/month and includes 10,000 contacts, 2 chatbot flows, and 2 automations.

Trengo

Trengo is an all-in-one customer communication platform that brings messages from different channels into a single inbox. It supports WhatsApp, email, live chat, social media, SMS, voice messages, and more, making it easier for teams to manage conversations across channels. As an official Meta Business Partner and WhatsApp Business API Provider, it allows users to send bulk WhatsApp messages to thousands of contacts.

The platform lets you use pre-approved templates with rich media, including images, videos, and PDFs. With its AI-powered Journeys, you can also automate follow-ups after broadcasts for a more seamless customer experience.

WhatsApp broadcast messages
An overview of WhatsApp broadcast messages sent via Trengo; source: YouTube

The platform also lets you add WhatsApp to an omnichannel inbox, so everything is managed in one place. Trengo further integrates with CRM and booking systems, allowing you to run proactive, WhatsApp campaigns powered by context-rich customer data.

Pros:

  • official WhatsApp Business API provider and Meta Partner;
  • supports rich media in broadcasts;
  • AI Journeys integration;
  • CRM and booking system integrations.

Cons:

  • high starting price of $353/month;
  • setup may require some technical experience.

Pricing. Trengo offers 2 paid plans to choose from, or you can contact their team for a custom solution. The cheapest paid plan costs $353/month, billed annually, and includes 10 users and 6,000 yearly conversations. WhatsApp broadcasting is supported via add-ons, so costs vary based on usage and conversation volumes.

Zixflow

Zixflow is an AI-powered and no-code CRM and workflow automation platform that helps businesses manage customer relationships, automate outreach, and engage audiences across multiple channels. Apart from that, it’s an official Meta partner for WhatsApp marketing.

This WhatsApp bulk messaging software uses AI to help you send targeted broadcasts right away or schedule them for later. You can filter audiences by behavior, tags, or segments, ensuring every send feels relevant. With workflow automation and built-in cadences, Zixflow lets you trigger messages at key moments in the customer journey. Plus, you can personalize and scale broadcasts using the WhatsApp Business API.

new template for a WhatsApp broadcast campaign
Adding a new template for a WhatsApp broadcast campaign with Zixflow; source: YouTube

Zixflow also provides a centralized inbox where you can track and respond to messages in one place. It also supports automated drip campaigns and follow-ups, helping you nurture leads and drive conversions without extra effort.

Pros:

  • official WhatsApp Business API provider and Meta Partner;
  • no-code workflow automation;
  • AI-powered automation;
  • free plan is available for outgoing messages.

Cons:

  • incoming messages require a paid plan;
  • fewer pre-built integrations compared to other platforms.

Pricing. Zixflow offers a free plan that includes essential features, along with outgoing broadcast messages. For incoming messages, you’ll need to switch to a paid plan that costs $39/month, billed annually. Messaging is charged per delivered message.

Respond.io

Respond.io is an AI-powered customer conversation management platform that brings all your communication channels into one place. Alongside multi-channel support, it provides powerful WhatsApp broadcast tools that are fully compliant with WhatsApp’s policies.

The platform lets you import contact lists via CSV and connect with both existing customers and new leads. With advanced scheduling and optional rate control, you can decide when and how many messages go out at once. This makes it easy to send promotions, updates, or surveys to thousands of contacts without overwhelming your audience.

new WhatsApp broadcast template
Creating a new WhatsApp broadcast template; source: Respond.io

Beyond sending WhatsApp blasts in bulk, Respond.io adds value with automation and analytics. You can build workflows to automatically categorize replies, route conversations to the right team member, or trigger follow-up actions based on customer behavior. Meanwhile, detailed reporting tracks performance and gives you clear insights into campaign effectiveness.

Pros:

  • AI-powered automation;
  • multi-channel consolidation;
  • advanced scheduling and rate control;
  • CSV contact import.

Cons:

  • limited contact count on the entry plan;
  • WhatsApp broadcasting is only available on higher-tier plans.

Pricing. Respond.io doesn’t have a free plan, but you can test it with a 7-day free trial. Paid plans start at $79/month (billed annually). However, access to WhatsApp broadcasting requires the higher-tier plan at $159/month. It includes 10 users and 1,000 active contacts.

Bird

Bird is a unified CRM system for marketing, customer service, and payments that leverages the WhatsApp Business API to help businesses communicate with customers at scale. It supports multi-channel messaging alongside other platforms and offers full access to WhatsApp features through a single API.

Using Bird, businesses can send personalized mass messages on WhatsApp, including product catalogs, quick reply buttons, carousels, and one-click payments. Bird supports compliant templates for marketing, support, updates, and authentication, with guided template approval to ensure compliance with WhatsApp guidelines.

WhatsApp broadcast template
Creating a WhatsApp broadcast template; source: Bird

The platform also provides automation capabilities via chatbots and quick replies for routine inquiries. Thanks to advanced analytics, users can track engagement, conversion, and campaign ROI.

Pros:

  • unified CRM system with multichannel support;
  • automation via chatbots and quick replies.

Cons:

  • single plan structure that lacks tiered options for scaling;
  • limited contact base with 3,000 monthly contacts.

Pricing. Bird offers one paid plan and a possibility to get a tailored quote. The paid plan costs $45/month and includes 3,000 monthly contacts and global coverage for WhatsApp and SMS. Vendor pass-through fees additionally apply for WhatsApp messages.

Twilio

Twilio is a customer engagement platform that combines APIs with AI, allowing businesses to reach users globally via WhatsApp and other communication channels. Unlike some WhatsApp bulk messaging software, Twilio doesn’t offer a single broadcast API to send one message to many users simultaneously. Instead, businesses can reach large audiences by sending each message programmatically, often using scripts that loop through a recipient list. This setup requires more technical input but offers flexibility and scale.

Using the WhatsApp Business API, companies can send transactional alerts, promotional messages, and marketing campaigns, as well as support interactive conversations for customer care, follow-ups, and commerce interactions.

WhatsApp template
Setting up a WhatsApp template; source: Twilio

Beyond messaging, Twilio includes advanced features like WhatsApp Business Calling, which lets customers start calls directly from a chat. Its API-first approach makes it possible to automate campaigns, monitor delivery status, and integrate WhatsApp broadcasts into broader business workflows.

Pros:

  • API-based automation;
  • supports transactional, promotional, and marketing messages;
  • WhatsApp Business calling;
  • 1,000 free messages monthly.

Cons:

  • no native broadcast API;
  • developer-dependent setup;
  • lacks inbox management, agent assignment, or built-in analytics.

Pricing. Twilio uses a pay-as-you-go pricing model for mass WhatsApp messages. The platform charges $0.005 per message, while Meta’s fees depend on the type of message template. Additional Twilio features, such as link shortening, click tracking, and message scheduling, are available at $0.015 per message, with the first 1,000 messages free each month.

SendBird

SendBird is an AI-powered omnichannel communication solution that features an AI agent for customer service, a Chat API, and Business Messaging tools. Its Business Messaging API allows companies to communicate with their audience via WhatsApp, including bulk messaging capabilities.

With this WhatsApp Business API provider, businesses can send messages to multiple users simultaneously, either by specifying recipients in a JSON array or by uploading a CSV file for larger audiences. This makes it easy to deliver alerts, promotions, notifications, or other mass communications.

new template for WhatsApp
Crafting a new template for WhatsApp; source: SendBird

To use WhatsApp broadcasting with Sendbird, businesses should first integrate their WhatsApp Business Account with Sendbird’s platform. The unified omnichannel API then allows teams to schedule, sequence, and personalize messages across WhatsApp and other communication channels, including SMS, in-app messaging, and push notifications.

Pros:

  • AI-powered omnichannel platform;
  • allows bulk messaging via JSON arrays or CSV uploads;
  • unified omnichannel API.

Cons:

  • quotes must be requested from the sales team;
  • primarily developer-focused.

Pricing. WhatsApp broadcast functionality is a part of the Business Messaging suite. To receive a quote, businesses need to fill out the form and contact the team.

The bottom line

Effective customer engagement heavily relies on connecting with customers through their preferred communication channels. WhatsApp broadcast software empowers businesses to deliver personalized messages to their customers with ease.

In the table below, you can compare all the WhatsApp broadcast tools mentioned in the post by their price and key features.

Tool Free plan or trial Starting price* Key highlights
SendPulse

1,000 chats/mo

Pay-as-you-go Multi-channel platform;

WhatsApp chatbot builder;

built-in payments

NovoChat 7-day free trial $25/mo (billed annually) 100+ message templates;

CSV for personalization

Wati 7-day free trial $69/mo (billed annually) Omnichannel inbox;

no-code chatbot builder;

integration with CRM and eCommerce tools

DelightChat 14-day free trial $49/mo Promotional broadcasts;

upsell and cross-sell automation;

collecting product reviews

SleekFlow

100 contacts and 100 broadcasts

$149/mo (billed annually) Dynamic variables;

AI workflows;

in-chat catalogs and payment integrations

Saysimple €119/mo (billed annually) + €59 for a broadcasting add-on Interactive and multimedia WhatsApp messages;

single team inbox;

real-time reports

Interakt 14-day free trial $16.80/mo (billed annually) Bulk contacts uploads;

payment links from inbox;

AI-powered campaign recommendations

AiSensy

no broadcast functionality

$40.5/mo (billed annually) Rich media support;

WhatsApp chatbot integration;

audience segmentation

Growby

1 automation and 1 chatbot flow

$30/mo Unlimited broadcasts;

WhatsApp AI chatbot;

personalized messaging

Trengo $353/mo (billed annually) template messages with variables;

AI Journeys;

CRM and booking integrations

Zixflow

only outgoing broadcasts

$39/mo (billed annually) No-code workflow automation; AI Agent;

flows and chatbots available

Respond.io 7-day free trial $159/mo (billed annually) No-code workflow builder;

AI chatbots;

integration with Meta product catalogue

Bird $45/mo Unlimited broadcast sends;

template messages with variables;

global coverage for SMS and WhatsApp

Twilio

limited by balance and functions

Pay-as-you-go Transactional and conversational messaging;

WhatsApp Business calling

SendBird

or a 30-day free trial

Custom pricing Omnichannel campaigns; sequential messaging;

bulk messaging via JSON arrays or CSV uploads

* Most platforms charge per-message Meta fees separately.

Selecting the right WhatsApp bulk sender depends on various factors like your budget, required features, and operational scale. It’s crucial to select a WhatsApp marketing tool with a user-friendly interface, robust analytics, and seamless API integration. SendPulse meets all these criteria and offers you a bunch of other useful free tools. Give it a try today!

Irina Kompanets

Writing to help you level up your marketing game. Wordsmith and digital enthusiast. Turning ideas into stories and marketing concepts...

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