Maintaining consistent communication with your customer base is key for any business. The most traditional way to achieve this is to inform your clients about promotional offers, updates, or releases via email or SMS campaigns.
However, in recent years, WhatsApp bulk messaging has emerged as a cost-effective alternative, especially for businesses targeting audiences that frequently use WhatsApp. In this post, we’ll explore broadcast messaging in detail and list the top WhatsApp bulk senders that can help you enhance your communication efforts.
Content:
What are WhatsApp bulk messages?
Bulk messaging involves sending a single message to multiple phone numbers simultaneously from a WhatsApp Business account. Recipients receive such broadcasts as private messages. It’s important to note that using the standard WhatsApp Business app for bulk campaigns comes with its limitations:
- You can only send bulk messages to individuals who have saved your number to their contacts.
- You can only send a bulk message to a maximum of 256 contacts at once.
- The app can only be used by up to four different users simultaneously. While this might suffice for a small business, it can pose significant challenges for larger teams.
If your goal is to send WhatsApp bulk messages to a substantial audience, solely relying on the WhatsApp Business App might not be ideal due to these restrictions. Therefore, you should consider opting for a third-party WhatsApp bulk message sender.
What is a WhatsApp bulk message sender?
WhatsApp bulk message sender is a tool that enables businesses to send marketing messages to customers via WhatsApp without having to save their contact details individually. Such software typically offers various advanced features for creating, managing, and sending WhatsApp messages and provides more possibilities than the standard WhatsApp Business app.
With a WhatsApp bulk message sender, your business can benefit in various ways, including:
- Better customer engagement. With the ability to reach a wider audience, you can significantly elevate your customer engagement.
- Personalized and immediate communication. WhatsApp broadcast software enables instant responses and targeted outreach, which enhances your customer service and fosters personalized connections with your audience.
- Time and cost efficiency. This swift communication ensures faster responses and streamlines processes. By automating messages and sending them in bulk, you can reduce manual labor, which proves to be more cost-effective compared to other methods.
- Available analytics. Many WhatsApp bulk message senders offer analytics tools to track open rates, click-through rates, and other key metrics, allowing you to refine your strategy.
As you can see, using third-party WhatsApp broadcast software can help businesses efficiently communicate with their audience, drive engagement, and achieve their marketing goals.
Key features to look for in WhatsApp bulk senders
When considering WhatsApp bulk senders, it’s essential to know what features to prioritize. Here are some important functionalities you might want to pay attention to when choosing your software:
- Ease of use. Choose software that facilitates campaign creation, validation, scheduling, and status monitoring.
- Message personalization. Ensure the tool allows you to craft messages with variables such as the recipient’s first name, gender, location, etc.
- Automation capabilities. Automating sending processes can significantly save you time and effort. Ensure your bulk sender of choice supports WhatsApp automation features like scheduling messages for specific times or recurring campaigns.
- Tracking and analytics. Ensure the necessary tracking, analytics, and reporting tools are available, as they will help you measure campaign effectiveness.
- Seamless integrations. Look for software that offers easy integration through embedded signup. Without native integration, implementing WhatsApp Business API can become complicated.
- Transparent pricing. A cost-effective WhatsApp broadcast software will typically charge solely for the messages sent, ensuring transparency and cost predictability.
- Compliance with regulations. Make sure the tool you’re considering adheres to all WhatsApp regulations. For added assurance, verify if the service you’re interested in is listed as an official Meta Business Partner.
- Scalability. Your bulk sender should ideally be able to seamlessly scale up as your user base grows. Additionally, it’s crucial that it provides multiple user seats to facilitate collaborative work among team members.
These are some key criteria that will make your WhatsApp bulk sender most effective in the long run. Depending on the size of your organization and your business needs, you might require additional features.
Best WhatsApp bulk senders
It might be challenging to choose the right software if you’re just starting out. That’s why we selected the ten best WhatsApp bulk message senders and identified their main advantages. Let’s have a closer look!
SendPulse
SendPulse is a robust sales and marketing automation platform that allows you to reach your target audience through various communication channels, including email campaigns, pop-ups, web push notifications, SMS, and chatbots. On top of that, it lets you create and send personalized WhatsApp bulk messages.
This WhatsApp broadcast software allows you to effortlessly send personalized campaigns to users who opted in for them. You can choose from various pre-designed message templates to send messages promptly and add multimedia elements to make them more interactive.
To enhance personalization, you can include variables like the recipient’s name, details about their order, or information related to the event they’ve signed up for. Additionally, SendPulse allows you to segment your audience and target specific groups with tailored campaigns.
This WhatsApp broadcast software also supports built-in payments, allowing users to purchase right from your WhatsApp campaigns. You can schedule campaigns for specific dates and times or send them instantly.
With SendPulse’s detailed analytics, you can easily monitor metrics such as sent, delivered, and opened messages and refine your message content if necessary. Moreover, SendPulse provides an open API, allowing you to seamlessly integrate your WhatsApp channel into your CRM or analytics system. The platform also allows you to create WhatsApp chatbots to automate your customer interactions even further.
Pricing. SendPulse offers users up to 1,000 user-initiated conversations per month for free. The platform’s WhatsApp messaging service operates on a pay-as-you-go model, meaning there are no subscription fees; you only pay for the messages you send. The cost per message varies depending on its type and the recipient’s country.
NovoChat
NovoChat is a chat marketing platform that offers robust features for sending bulk messages via WhatsApp and managing WhatsApp automation. The service provides over 100 ready-to-use templates for various broadcast messages, allowing users to streamline their workflows.
Moreover, this WhatsApp broadcast software lets you send personalized content to each contact by uploading a CSV file containing custom messages for individual recipients, such as order updates and special offers.
You can easily schedule broadcast messages down to the minute or send your campaign message immediately. While NovoChat does not offer real-time deep analytics, you can still measure conversational activity and resolution times.
Pricing. NovoChat doesn’t offer a free plan, but you can test the service during its 7-day trial period. To continue using the tool, you must choose one of the three available plans. The cheapest plan costs $25/month, billed annually, and allows you to send 2,000 broadcast messages per month to up to 500 contacts.
Wati
Wati is another WhatsApp bulk sender designed to help you efficiently create and manage broadcast campaigns, boost customer engagement, and achieve your marketing objectives. With Wati, you can send messages to multiple contacts directly through WhatsApp, fostering a more personal connection with your audience.
Wati adheres to WhatsApp’s guidelines, allowing you to create pre-approved messages that comply with regulations. You can also template your messages for consistent brand communication while still tailoring them to each individual contact.
Another standout feature of this platform is its multi-language support, which allows you to reach more customers in their native languages. Additionally, Wati offers WhatsApp chatbot solutions tailored for various industries, such as education, healthcare, marketing, etc.
Pricing. Wati doesn’t offer a free plan, but you can take advantage of its 7-day free trial. The cheapest plan costs $39/month and includes 1,000 user-initiated conversations per month. Business-initiated conversations are charged separately.
DelightChat
DelightChat offers a comprehensive set of features to enhance your customer communication across WhatsApp and other channels. Using its WhatsApp API, you can send personalized broadcasts to your customer lists by leveraging tailored message templates or creating custom broadcasts from scratch.
This WhatsApp bulk message sender can simplify task management by allowing you to automate cart recovery processes, instantly notify customers of their order placements, and share shipping details and tracking links directly on WhatsApp.
DelightChat also provides robust analytics tools, allowing you to gain deep insights into your marketing performance. You can track revenue, monitor customer interactions, and assess conversion rates.
Pricing. You can begin using DelightChat for free during its 14-day trial period. Afterward, you’ll need to select a paid plan. The most affordable plan starts at $49/month for 5,000 contacts. WhatsApp broadcast are charged separately, and the cost varies based on conversation category and country rates.
SleekFlow
SleekFlow is a comprehensive platform for creating AI-personalized workflows across various messaging channels. It offers tools for marketing and broadcast campaigns and features like flow builders, in-chat catalogs, and payment integrations.
This WhatsApp bulk sender allows you to target the right customers by seamlessly syncing data from other platforms or importing contacts from spreadsheets. Within the platform, you can segment users based on various factors and conditions.
With SleekFlow, you can craft personalized messages using dynamic variables that automatically include customer details in bulk messages. Additionally, you can incorporate multimedia content, opt-ins, or quick replies to boost audience engagement.
Moreover, SleekFlow enables you to set up automation rules to streamline workflows and optimize your broadcast messaging efforts. You can monitor crucial metrics such as open rates, reply rates, and button click-through rates to fine-tune your messaging approach and drive better results.
Pricing. SkeelFlow’s free plan allows you to access all essential features, but it limits you to 100 contacts and 100 broadcast messages per month. For $85/month, you can send 5,000 broadcast messages to 2,000 contacts.
Saysimple
Saysimple is an omnichannel customer communications platform that includes WhatsApp broadcasting functionality. To begin, you can easily import your contacts in bulk and utilize contact labels for segmentation, allowing you to create targeted audience lists.
This WhatsApp broadcast software offers pre-approved message templates that you can personalize using variables. With just a few clicks, you can create interactive and multimedia WhatsApp messages containing images, videos, documents, and reply buttons. You have the option to schedule your WhatsApp broadcast message or send it immediately.
With Saysimple, you can generate real-time reports to monitor and evaluate the effectiveness of your WhatsApp broadcasting campaigns. Additionally, you can gain insights into key metrics such as delivery and open rates to inform your communication strategy.
Pricing. Saysimple doesn’t offer a free plan, but you can begin using the service for $16.20/month. However, the WhatsApp broadcast functionality isn’t available on the cheapest paid plan. You have the option to choose a higher-tier plan priced at $27/month for 100 contacts and unlimited conversations, or you can purchase it as an add-on to another plan.
Interakt
Interakt is a comprehensive customer engagement platform designed to streamline your interactions across various channels, including WhatsApp. With Interakt, you can effortlessly send bulk WhatsApp messages, capture new leads, and manage existing customers.
Powered by AI, Interakt offers intelligent recommendations for broadcast campaigns tailored to your specific needs, and provides insights into click-through rates simultaneously. Moreover, you can leverage its segmentation features to target your campaigns more effectively.
Within Interakt, you’ll have access to different templates for various scenarios. For example, you can notify your customers about restocked items, recover abandoned carts with automated reminders, and share personalized alerts. You can also send interactive notifications featuring media content and interactive elements.
Pricing. Interakt offers a 14-day free trial to get started. Following this trial period, subscription plans start at $16.80/month, billed annually at $202. These plans offer features such as welcome messages and out-of-office chat automation. For additional functionality, upgrading to higher-tier plans may be necessary.
B2Chat
B2Chat is comprehensive messaging software that seamlessly integrates various communication channels, including live chat, Facebook, Instagram, WhatsApp, and Telegram. Notably, it also lets you communicate with all your customers simultaneously through WhatsApp bulk messages.
With B2Chat, initiating bulk messaging is straightforward. You’ll only need a database and a pre-approved WhatsApp template, which you can later customize to suit your requirements. You can allocate broadcast messaging chats to all agents, a specific department, or an individual manager. Moreover, the platform enables you to craft interactive messages, incorporating images, links, or downloadable files. The service facilitates bulk messaging for diverse scenarios, such as introducing new products or services, sending confirmation messages, and more.
This WhatsApp bulk sender offers the option to send messages immediately or schedule them for a specific time and date. Additionally, you can segment your campaign audience to deliver relevant information. With its report module, you can analyze campaign performance, and also generate personalized reports by contacting a manager.
Pricing. B2Chat offers 3 paid plans for users to select from. However, WhatsApp functionality is not included in the cheapest plan. The tier with broadcast messaging is priced at $80/month and includes access to one WhatsApp line and 2 additional channels besides WhatsApp. For further details, you can submit a form to receive a personalized offer.
AiSency
AiSensy is a CRM and marketing platform that helps businesses create and manage WhatsApp broadcast messages and chatbots. With this platform, you can simply import all your contacts, filter them based on various criteria, and send them pre-approved template messages or custom broadcasts.
A notable feature of this WhatsApp bulk sender is its capability to retarget specific audiences. For example, you can select those who have viewed your previous campaign, those who replied to the broadcast with specific responses, or those who didn’t read the message. AiSensy’s user-friendly dashboard allows you to monitor your campaign’s success effortlessly.
Pricing. You can begin using AiSensy for free during its 14-day trial period. Following that, you’ll need to select a paid plan. The most affordable option is priced at $18/month, billed annually, and offers features such as WhatsApp broadcasting and retargeting messages. Additionally, the plan includes 1,000 free service conversations per month.
Growby
Growby is another powerful WhatsApp marketing tool for broadcasting and automated messaging. This platform helps businesses execute bulk campaigns and offers complimentary green tick verification, among other useful features.
With this WhatsApp bulk sender, you can create various marketing and transactional messages, including the option to send videos, images, and PDFs alongside text. Moreover, with the platform’s capacity to send up to 100,000 broadcast messages per day, you can effectively reach out to customers at scale. Growby caters to various industries such as eCommerce, real estate, education, and restaurants, offering tailored chat possibilities.
Users can seamlessly launch campaigns using Growby’s campaign management tools, ensuring compliance with WhatsApp rules and regulations. Additionally, you can manage customer interactions through the WhatsApp inbox, with free access to chat with customers for up to 24 hours.
Pricing. The platform offers a free trial to send bulk messages to 25 contacts at a time. Growby’s yearly subscription to WhatsApp marketing software starts from $54. Additionally, extra charges are tied to WhatsApp conversations, providing a 24-hour span for limitless messaging. These charges vary based on the number of conversations and your country and are directly payable to WhatsApp.
The bottom line
Effective customer engagement heavily relies on connecting with customers through their preferred communication channels. WhatsApp broadcast software empowers businesses to deliver personalized messages to their customers with ease.
Selecting the right WhatsApp bulk sender depends on various factors like your budget, required features, and operational scale. It’s crucial to select a WhatsApp marketing tool with a user-friendly interface, robust analytics, and seamless API integration. SendPulse meets all these criteria and is available for free. Give it a try today!
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