New Features and Updates

Pricing Changes for Web Push Notifications With SendPulse

4 minutes

Pricing Changes for Web Push Notifications With SendPulse

As of September 16, web push notifications with SendPulse become a paid feature. However, SendPulse will offer the lowest prices on the market and the possibility to use a limited number of web pushes for free.

Within the past four years, SendPulse provided web push notifications for free, the platform remaining the last free web push service among all of its big competitors. Yet huge volumes of web push campaigns mean high expenses on technical support and maintenance of the infrastructure itself. To be able to support our service at a decent level and keep on developing it, we are introducing paid pricing plans for web push notifications.

Read on to find more details about switching to paid pricing plans, recall the main features of our web push service, and get some tips on how to save your money during the first month the plans will come into action.

Free plan

If your database has less than 10,000 subscribers, you will still be able to send web push notifications for free. However, your notifications and sign-up forms will include our company’s branding.

web push notification branding
Example of a free web push notification with SendPulse branding

The free push notifications plan will no longer include

  • access to API;
  • segmentation;
  • A/B testing;
  • integration with Automation 360;
  • customer support by phone.

Terms of switching to new pricing plans

Have a look at the details of how the free plan and white label users will switch to new pricing plans.

If you use the service for free

As of September 16, you will be transferred to a free plan with an option of purchasing a paid plan, the price will depend on the size of your database.

If you have White Label

White Label users who have activated the auto-prolongation will continue using the same plan provided their database contains less than 10,000 subscribers. Same as before, all the features of web push service will be available for these users.

If your database contains more than 10,000 active subscribers, you’ll need to switch to another pricing plan based on the current size of your database.

The same applies to White Label users who purchase the plan manually through their personal account each month. They’ll stay on the same pricing plan until it expires, with the possibility to buy another plan according to the new pricing.

New pricing plans

Despite the paid pricing plans being introduced, they remain among the cheapest on the market.

No of subscribers Monthly price
from 0 to 10,000 free
from 10,000 to 30,000 $19.85
from 30,000 to 100,000 $49.85
from 100,000 to 200,000 $119.85
200,000+ $199.85

Features of SendPulse web push service

Let’s see what web push features SendPulse provides on paid pricing plans.


With SendPulse, you can segment your web push recipients according to the following criteria:

  1. Sign-up pages. Blog subscribers will receive articles and those who subscribed on your product or service page will get promotional offers.
  2. Browser language. Websites that support multiple languages can show notifications in a subscribers’ native language.
  3. Subscription date. You can congratulate users on their subscription anniversary and surprise them with a special offer.
  4. Location. For international websites, it’s an opportunity to show relevant messages to subscribers located in the desired country, region, or city.
  5. User’s browser and operating system. You can select MacOS and Windows users to send them relevant offers.
web push segmentation
Segmentation options for web push notifications in SendPulse

You can also use your own criteria and filters to create your segments. This data is transmitted from your website to SendPulse via our API.

API access

The following API options are available for SendPulse web push users:

  1. You can receive a list of variables for your website and use this data further to create your own segmentation criteria.
  2. You can receive the list of website subscribers.
  3. You can activate or deactivate any subscriber.
  4. You can send a campaign.

Find out other SendPulse API options for web push in our documentation.

A/B test

If your database is bigger larger than 100 recipients, you’ll be able to access the A/B testing option. This allows you to divide your subscribers into two or three test groups and change the size of these groups.

You can test the following elements of your notifications:

  • heading;
  • text;
  • image.
web push ab testing
A/B test options for web push notifications in SendPulse

Integration with Automation 360

Include web push notifications to your automated flows in Automation 360. For example, if you have both email addresses and subscribers’ consent to receive web push notifications, you can send automatic push notifications to those who haven’t opened your email.

Support by phone

Users of paid web push service receive customer support not only in chat but also by phone 24/7.

Useful resources for your work with web push service

Visit our knowledge base for Web Push section.

Read our blog for the basics of web push notifications.

Read our blog for the tips on how to use web push notifications.

What’s next?

We are planning to improve and develop SendPulse web push service as well as our other communication channels: email, SMS, Facebook Messenger сhatbot.

Date of publication:

August 22, 2019

Anya Brui

Hi, fellow marketer! I'm Anya and I love good design, travels, and rock. I'm here to share my insights with...

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