People, who use email marketing for their promotion, understand that it is necessary to use different ways to make get the subscriber be interested in your emails. In most cases, a catchy subject line is the first way to attract attention. The subject line includes key words and phrases that are interesting for the subscriber. These words make the subscriber open the message and click the link. The other way to make the subscriber open your email is by using a video in it.
The real boom of video content has been and gone. But now we can see that it has received a second breath with the help of email marketing. Inserting a video in the emails is becoming a trend and a good opportunity to increase your open rate. Seeing is believing, you know?. All of us respond to information in different ways. Some of us are audials (understand audio information better) and some are visuals (prefer video information). Video content is an ideal type of information to all of us.
Research says that emails with video content have a 40% higher open rate. The click rate also rises. Isn’t it a point to think it over?
Online videos get are gaining more popularity with the growing interest of smartphones and other mobile devices. When a user receives a link to a video content, he is more likely to click it in order to watch the whole video. Moreover, video is better grasped than a simple text. Emails with video content are more likely to be shared with friends than ordinary email messages. But inserting video in the email message is not so as easy as it seems. Not all mail services can display the full video. Though placing the link to the page with video content is easy enough and the effect will be the same as with the full video – the subscriber will be interested.
So, how can one insert a video be inserted in the email message? There are several ways.
The easiest way to insert a video is to place the link of to it in the email message. But you should and explain what the subscriber is going to see there. You may use italics or bold text to attract the attention to the description. And the link itself should be represented in a call-to-action headline.
How to insert video as a link into the email with the SendPulse editor
Step 1: Write the text of the link in the template.
Step 2: Click at the text with the write right mouse button. Choose the “insert a link” option in the menu.
Step 3: Fill in the necessary information and the link in the opened form.
A snapshot can also be placed in the email message. But remember, that the snapshot must be of high quality (400 x 300 px) and it should be interesting in order to make the subscriber click the link on this the snapshot. You may might also put a bright play button in the middle of the image. This is another way to attract the reader’s attention.
You might also use a snapshot with a scroll line, showing that the video is playing. The image should also be interesting.
Before the snapshot, you should place include a short review of the video and place the link after the snapshot.
In any way, the snapshot is an image. As there are some post services that do not display images, you should write the an Alt tag with it so that the reader will understand what is at the image is even without seeing it. You might also color the Alt image space to further attract attention.
How to insert a video link to the image with the SendPulse editor.
Step 1: Insert the snapshot into the email template. Сlick on it with the right mouse button.
Step 2: Fill in the link in the opened window.
Image and the link
Placing the snapshot and the link together is supposed to be the most appropriate way to attract the necessary attention way out. Because sometimes tines the images are not displayed and the link itself won’t stand out.attract the necessary attention. So, it is better to place the snapshot and a link altogether.
Inserting gif images is also a good variant to attract the reader’s attention. Such a dynamic image can be easily displayed in the email message itself (but only for the Outlook mail service). Although it is not a real video, so you won’t be able to provide the subscriber with both audio and video with the help of gif images, it is still it is a good way out for a banner advertisement.
How do you create a gif image?
In order to create a gif image, first you should choose the video. Then download this video with the necessary add-in (MP4, 360p) using special services. For example, http://en.savefrom.net/1-how-to-download-youtube-video/.
Download your video into the gif-making service and create the necessary gif image.
You can insert the gif image in the email template the same way you insert any image.