Managing various aspects of marketing simultaneously can be overwhelming. Here is where digital marketing platforms enter the play. This type of software comprises a range of tools and platforms designed to support businesses in planning, executing, and managing their online marketing tasks. In this post, we’ll walk you through the top digital marketing platforms to automate and enhance your workflow.
- Top marketing automation platforms
- Top digital marketing platforms for lead generation
- Top digital marketing platforms for website analytics
- Top digital marketing platforms for content inspiration
- Top digital marketing platforms for content creation
- Top digital marketing platforms for search engine optimization
- Top social media marketing platforms
- Top referral marketing platforms
- Top digital marketing platforms for project management
- Final thoughts
Top marketing automation platforms
Marketing automation platforms streamline workflows and enable personalized customer communication, ensuring you nurture more quality leads in a shorter period. Let’s explore some tools to help you automate routine and time-consuming tasks and improve your sales and marketing performance overall.
SendPulse is an all-in-one digital marketing platform equipped with diverse sales and marketing features for capturing, engaging, and nurturing leads.
SendPulse lets you automate email, chatbot, SMS, and web push campaigns, allowing you to start building your workflow from scratch or choose one of the pre-built templates for different use cases. Then, you simply drag and drop the required filters, conditions, and actions around wherever you want them to go.
In addition to helping you build effective marketing workflows, this online marketing platform offers a built-in CRM, website builder, live chat software, pop-up service, and course-creating tool.
Pricing: SendPulse offers different pricing options for every service, each including a free plan. You can choose a monthly or pay-as-you-go subscription. Products can also be billed annually — this option will save you money in the long run. Generally, prices range from $6.40 for chatbots to $100 for a full-fledged CRM with 50 user seats.
Klaviyo is a marketing automation platform suitable primarily for companies that combine email and SMS campaigns. It focuses on leveraging customer data to create highly targeted and personalized campaigns.
Besides, Klaviyo integrates with various eCommerce platforms, allowing businesses to collect and utilize customer data from purchases, browsing behavior, and interactions. Its standout features include dynamic customer segmentation, automating marketing workflows, and delivering messages based on real-time data.
Pricing: Klaviyo offers prices based on the number of contacts you want to reach. With a free plan, you can contact up to 250 users, send up to 500 monthly emails, and spend up to 150 SMS credits. To be able to reach out to 500 contacts via email and SMS, you’ll have to pay $35/month.
Brevo is another all-in-one digital marketing platform on our list designed to automate marketing campaigns via email, SMS, WhatsApp, or chat. With this software, you can automate most of your customer interactions based on a set of rules or conditions for each step within the workflow.
This platform doesn’t force you to build a complex flow from scratch — instead, you can start with one of the ready-to-use workflow templates that cover some typical scenarios. It can be a flow to welcome new subscribers, recommend complementary products to your customers, or segment your recipients based on their actions.
Pricing: Brevo offers a free plan that allows you to create automated workflows to target up to 2,000 contacts. To reach out to more contacts, you need to purchase a higher-tier plan starting at $65/month.
Top digital marketing platforms for lead generation
Lead generation software allows businesses to attract more prospects and capture their information through various channels — landing pages, chatbots, pop-ups, and so on — to be able to convert them into actual customers. Let’s look at some of this category’s top digital marketing platforms.
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Typeform is an online marketing platform that enables you to create and share interactive forms, surveys, and quizzes. With this tool, you can craft engaging forms using a variety of question formats like multiple choice, open text, rating scales, and more.
It offers multiple pre-built templates and drag-and-drop features to create lead generation forms and surveys that are on-brand and optimized for mobile devices. Besides, you get many customization options, integration capabilities, and analytics to gather insights from the collected responses.
Pricing: The platform offers a limited free plan; paid plans range from $25/month to $83/month, billed annually. Based on the chosen plan, you get different numbers of seats per account, monthly responses, and advanced features.
Engaging prospects is another crucial piece of your lead generation puzzle. Live chat apps, like Intercom, give you the power to engage with your prospects and leads in real time at different stages of the customer lifecycle, from onboarding and support to marketing and sales.
This online marketing platform provides features for customer segmentation, automated messaging, and customer support ticketing. Besides, you can make use of its integrations with other tools to enhance customer communication and relationship management.
Pricing: Intercom offers a 14-day free trial. Then, you have to scale to a paid plan ranging from $39 to $139 per seat per month.
CallPage is another helpful tool on our list of the best digital marketing platforms. It provides a customizable widget your website visitors can use to request a callback, schedule a call, book a meeting, or leave a message. Besides, the platform incorporates other features to enhance lead generation, like built-in lead distribution, call tracking and recording, sales lead dashboard, call list management, contact database, etc. You can also integrate CallPage with Zapier, Slack, and Google Analytics, to name a few.
Pricing: The service offers a free trial to get an idea of its functionalities. Paid plan pricing differs in included features and limits on call operators, successful calls, domains where CallPage’s widget is installed, etc. A paid plan can cost you from $31 to $79 per month if you pay annually.
Top digital marketing platforms for website analytics
Website analytics tools are designed to help you understand your site’s performance specifics. With insights they give you — where your visitors come from, how long they stay on your pages, etc. — you can optimize your website for traffic, conversion, and user experience. Let’s explore some of the best digital marketing platforms for this purpose.
Google Analytics empowers businesses with solutions for collecting and analyzing website data, like visitor engagement, demographics, etc., to solve various business problems, from optimizing marketing campaigns to attracting more visitors to your website and increasing sales.
Setting it up for the first time involves simply adding the analytics code to your website. Then, you’ll get comprehensive reports covering crucial data categories like audience, acquisition, advertising, and behavior. You can integrate this platform with CRMs, A/B testing tools, marketing automation software, and more to get even more web insights.
Pricing: You can use Google Analytics for free. There is also a premium version available — Google Analytics 360.
Kissmetrics is a web analytics tool that provides insights into user behavior on websites and mobile apps. This online marketing platform allows businesses to track and analyze specific user journeys, identify bottlenecks in the conversion process, and create targeted campaigns based on user behavior. Essentially, Kissmetrics provides actionable data for optimizing marketing strategies and improving customer experiences, as it offers insights into user interactions across different touchpoints.
Pricing: Kissmetrics has no free plan. To use the platform, you should choose one of its paid tiers — the most affordable one is intended for small teams and costs $199/month. You can also build your own plan or use the pay-as-you-go option.
Top digital marketing platforms for content inspiration
Using the right tools, content creators can gain valuable insights and generate fresh ideas to produce better-performing content. In this section, we’ll cover the top picks to break through creative blocks.
Google Trends provides insights into topics and search terms on Google that are experiencing higher-than-usual popularity. It allows research on topics, locations, and specific time ranges to gauge the comparison in search interest. Leveraging Google Trends data aids in recognizing hot topics within your niche, enabling you to create timely content that captures people’s attention. You can also compare two or more search terms and see where interest prevails.
Pricing: This digital marketing tool is free.
Semrush Topic Research
Semrush Topic Research offers content suggestions based on a subject you choose. Selecting any recommended subtopic allows you to explore top-shared articles, related questions, and associated searches. This tool proves valuable for blog SEO as it offers relevant keyword information. You can analyze current country, regional, or city trends to tailor your content more precisely. Another possibility is to reveal topics your competitors rank for and generate ideas for your project.
Pricing: The platform offers a free plan with restricted access to specific Semrush tools and features, with no time limitations. If you need more features and higher limits, you can choose a paid plan starting at $108/month, billed annually.
AlsoAsked is a digital marketing tool that takes Google’s “People Also Ask” section and transforms the derived data into an organized visual chart. By revealing the most commonly asked questions, it allows you to stay updated with the demands of your target audience and create more profound and relevant content for them. As a result, you’ll improve your website’s visibility and search engine rankings.
AlsoAsked can also save you time in your keyword research process. Besides, you can search for country-specific inquiries.
Pricing: You can use this tool to run three free searches every day. The cheapest paid plan starts at $15/month and allows searching up to 100 times per month.
Top digital marketing platforms for content creation
If you create any form of content, from long-form articles and Instagram captions to thumbnails for YouTube videos, the best digital marketing platforms below will make your work much easier.
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Canva is a well-known graphic design tool that can help you create various visual content — presentations, logos, social media graphics, posters, flyers, infographics, and more. The platform comes with stock elements, a photo library, and plenty of customizable pre-made templates for any content platform. Additionally, Canva offers a simple video editor and various templates for YouTube intros and outros.
Pricing: Canva offers both free and paid versions. With a paid subscription starting at $9.99/month, you’ll get access to additional features, premium elements, and collaboration tools.
Jasper is an AI-powered writing assistant that can help you speed up your idea-to-draft process. You can train this tool to write in your brand voice by specifying your company style guides and uploading important information about your business, like target audience, competitors, and some product details.
With Jasper, you can start creating your draft from scratch in Google Docs or choose a suitable template for your specific use case, from a blog post outline to video scripts and product pages.
Pricing: You can test Jasper for seven days for free. After the trial ends, you’ll need to continue with a paid plan starting at $39 per month for one user seat.
Grammarly is a popular platform to edit and refine your copy. It comes fully loaded with a bunch of features designed to elevate your writing: grammar, spelling, and punctuation checker, AI writing and text generation tools, plagiarism checker, etc. It allows you to automatically check everything you type, working on different websites, apps, and browsers across desktop and mobile devices. Besides, you can integrate it with platforms like Google Docs and Gmail.
Pricing: Grammarly offers a free plan with basic writing suggestions, tone detection, and 100 prompts per month to use its AI writing assistant. For advanced features and suggestions, you’ll need to purchase a paid plan starting at $12 per user per month.
Top digital marketing platforms for search engine optimization
Today, the success of your digital marketing efforts often depends on your ability to optimize your online presence effectively. SEO is pivotal in ensuring your website outranks the competition and reaches wider audiences. To help you revolutionize your SEO strategy, we’ve listed some great tools below.
Google Search Console
Google Search Console is a tool that aids website owners in understanding their performance on Google Search. Users can utilize it to monitor their site’s traffic, assess keyword performance, and troubleshoot their website issues.
Besides, this platform offers suggestions for improving your site’s indexing and ranking on Google. You can also submit sitemaps and individual URLs for crawling to ensure Google has the most up-to-date view of your site.
Pricing: Google Search Console is a free digital marketing platform.
Moz Pro is a popular SEO software suite that encompasses tools for enhancing search engine exposure. Its key features include Link Explorer, Keyword Explorer, and Rank Tracker. Moz Pro also offers the Campaign feature that can help you gather valuable data on your site, including rankings, page optimization, site crawl, and link metrics, supporting the implementation of your SEO strategies.
Pricing: You can try this tool for 30 days for free. Afterward, you’ll need to pay from $79 to $479/month, billed annually.
SpyFu is another SEO tool on our list of the top digital marketing platforms. It comes equipped with essential features, like a backlink builder, ranking history, top pages, keyword tracking, and the option to generate custom reports. It also allows you to search for specific competitors, view the keywords they buy on Google Ads, and analyze the performance of these ads.
Additionally, you can improve existing content for better search engine rankings with RivalFlowAI, an AI-driven tool powered by SpyFu.
Pricing: The cheapest plan costs $33/month, billed annually; however, limited-time offers are often available for a more affordable price. The service also offers a 30-day money-back guarantee so that you can see if the functionalities cover your needs.
Ahrefs is an all-in-one SEO toolset that offers a comprehensive suite of features to help users improve their website visibility. It provides functionalities for keyword research, backlink profile analysis, content research, rank tracking, competitor analysis, and more. One of Ahrefs’ key strengths lies in its huge amount of accurate, regularly updated data. This enables users to access the latest information about their website’s and competitors’ performance.
Pricing: Ahrefs offers multiple pricing options ranging from $83 to $833 a month, billed annually.
Top social media marketing platforms
From creating engaging visuals and scheduling posts to responding to comments and analyzing competitors, there is an endless list of tasks a social media marketer can include on their daily to-do list. Fortunately, there are numerous helpful tools for social media marketing to save time, effort, and resources. Let’s look through some of them.
Brandwatch is a platform tailored to help marketers with AI-powered insights, social listening, sentiment analysis, and reporting capabilities. Using this service, you can streamline your social media scheduling with a built-in content calendar and campaign planner. With its analytics dashboard, you can gain insights into your social media performance.
Besides, you can access tools for social media advertising and benchmarking against competitors. On top of it, the service lets you utilize AI to discover new trends before anyone else.
Pricing: The platform offers three pricing plans, each tailored to specific tasks — research and analytics, social media management, and influencer marketing. You should schedule a product demo to find out more about the prices.
Hootsuite is another well-known social media marketing platform. You can use the tool to design, schedule, and publish content for all your channels from one dashboard. Besides, the tool enables you to monitor your social media presence across multiple accounts and keywords.
This online marketing platform lets you quickly craft eye-catching posts using Canva templates and deploy AI to generate captions and hashtags. Moreover, it will help you manage your social media interactions, allowing you to respond to comments and messages across various platforms seamlessly.
Pricing: The platform doesn’t offer a free plan, but you can test its features during a 30-day free trial. The cheapest plan will cost you $99/month, billed annually, and enable you to manage up to ten social media accounts from one user account.
Birdeye is an AI-driven online marketing platform for social media content generation. Using this tool, you can craft industry-specific posts paired with relevant images. The platform empowers businesses to streamline publishing, engagement, and analysis on platforms like Facebook, Instagram, LinkedIn, YouTube, and Google. With its analytics insights, you can assess content performance, social reach, and engagement on a location-specific basis to fine-tune your social media strategies.
Pricing: Birdeye offers customized pricing. You’ll need to submit a form with your company’s details to get a personalized quote.
Top referral marketing platforms
Referral marketing is an effective approach used to encourage your satisfied clients to share their positive experiences to bring in new quality leads and conversions. Since it involves a lot of moving parts, you need software that will make it easier for your business to set up referral programs. Let’s review some options you can try.
Referral Factory assists brands with referral marketing. You have the flexibility to manage your referral program through various business tools, including Shopify, Salesforce, Intercom, Zapier, and more. With a collection of over 1,000 templates, Referral Factory caters to a variety of industries, business types, and referral marketing models, ensuring that most companies will find a template that suits their needs. You will also have an option to build a program from scratch that aligns with your requirements.
Pricing: The platform offers a 15-day free trial. Its pricing options range from $76 to $320 a month, billed annually, based on included features and the number of users and campaigns.
InviteReferrals is a robust referral software that streamlines acquiring new customers. It aims to facilitate your entire referral process, from sharing invites to rewarding your referrers and identifying your most influential advocates. The service integrates with various eCommerce platforms and offers features like WYSIWYG campaign editor, multiple referral and social sharing options, customizable reward flows, automated referral tracking, in-depth analytics for every step of your referral program, etc.
Pricing: The platform offers two paid plans that range from $79 to $199 a month, billed annually, and include different numbers of new referrals and campaigns. You can also test the service during its 14-day free trial.
Top digital marketing platforms for project management
Project management solutions are designed to help streamline, plan, and organize everything you need to deliver complex marketing-related projects. Let’s explore some top digital marketing platforms in this category that will allow you to handle multiple tasks across different projects efficiently, stay organized and on schedule, and collaborate smoothly with your team.
ProofHub is a versatile digital marketing platform designed to streamline project management tasks. With its intuitive interface, teams can collaborate effectively, organize tasks, and track progress in real-time. You can choose from different view options like board, table, Gantt chart, and calendar for quick visualization and a complete overview of your project progress.
Some key features of ProofHub include task management, where you can assign tasks, set deadlines, and track their status. The platform also offers robust communication tools, such as built-in chats, discussions, notes, and file sharing, which help keep your team members on the same page. Besides, you can automate repetitive tasks to minimize the time spent on manual and redundant activities.
Pricing: ProofHub offers simple and transparent pricing plans, each allowing you to add as many users as you want. Paid plans start from $45 per month, billed annually. There is also a 14-day free trial to test the platform.
Asana is a handy tool for those seeking to organize all business tasks into a single workspace. It allows you to tailor your workspaces to different clients and teams and get a clear overview of tasks and deadlines.
It’s one of the top digital marketing platforms that facilitates collaboration across different teams, offering features like comments, file sharing, status updates, and automated inbox notifications. Besides, you can integrate this tool with various marketing, design, communication, reporting, sales, and other platforms.
Pricing: Asana offers a forever-free plan for individuals and small teams of up to ten people to manage their tasks. If you need to collaborate with more team members, the price will start at $11 per user per month, billed annually.
Slack is primarily a communication platform that you can also use for basic project management. It offers users from the same teams workspaces made up of different channels. Within this workplace, team members can reply to messages, share files, assess RSS feeds, set up automated reminders, and receive notifications.
This platform also allows users to connect the tools they already use — Google Drive, Asana, Dropbox, Heroku, Github, Zendesk, Zapier, etc. — via its app store or build custom apps to address unique needs using the Slack API.
Pricing: You can use Slack for free with some limitations, like 90 days of message history and ten integrations. If you wish to use this tool as a team with unlimited workflows and message history, the price will start at $7.25 per user per month, billed annually.
Smartsheet is an enterprise work management solution equipped with workflow automation, resource management, no-code apps, reporting dashboards, and more. The platform also comes with a built-in digital asset management solution and collaborative features.
Using this service, you can manage your projects along with all the tasks, sub-tasks, and milestones, standardize work processes through portfolios, create and track budgets, etc. To visualize upcoming teamwork, there are calendars, cards, grids, or Gantt charts. Smartsheet also seamlessly integrates with popular tools like Google Workspace, Microsoft Office 365, Box, DocuSign, Slack, etc.
Pricing: The service offers a free plan that includes up to two editors and two sheets for task and project tracking. The cheapest plan comes with a maximum of ten users and unlimited viewers for $7 per user per month, billed annually.
Although digital marketing comes in various shapes and sizes, from blog posting to tracking project success, your day-to-day routine doesn’t have to be overwhelming. Regardless of your goals and industry, you can find the perfect combination of platforms to help you scale your efforts.
Here’s a quick comparison of all the top digital marketing platforms covered in this post.
or from $6.40/mo
or from $20/mo
or from $25/mo
or from $25/mo
|Real-time data tracking
|Content idea generation
|Real-time insights into trending topics
|Semrush Topic Research
|Content idea generation
or from $108/mo
|Content idea generation
or from $15/mo
|Extensive template library
or from $9.99/mo
|AI writing assistant
|From $12/mo per user
|Google Search Console
|AI content generation
|Automated reward system
or from $11/mo per user
|Internal app marketplace
or from $7.25/mo
|Gantt chart view
or from $7/mo
From project management to marketing, analytics, and team collaboration, these online marketing platforms are beacons of efficiency. Also, note all-in-one tools like SendPulse that will help you generate leads, automate sales pipelines, and reach out to your customers quickly and easily.