Marketing and Sales

What to Put in Your TikTok Bio: Ideas and Tips for Businesses

10 minutes

What to Put in Your TikTok Bio: Ideas and Tips for Businesses

A TikTok bio is a short but crucial element of a business’s profile, and yet not many brands pay attention to it. A clever bio can provide your visitors with an idea of what your company does, its brand personality, and what type of content they can expect.

The thing is, how do you sum it all up in one sentence? What should you include, and what to omit? We’ve gathered some TikTok bio ideas to help you make your account more memorable and converting. After reading this, you’ll know how to turn your TikTok bio into a real eye-catcher.

What is a bio on TikTok?

A bio on TikTok is a short description of yourself or, in our case, your brand that appears at the top of your profile page. It is a great way to introduce yourself to potential followers and provide them with some basic information about your business.

TikTok bios don’t garner the attention they deserve — even large brands sometimes ignore them.

empty TikTok bio
Adidas has an empty TikTok bio

TikTok bios are limited to 80 characters. However, despite the tight limit, your TikTok bio can include a variety of information, from your tagline to a link to your website, and more — we’ll talk about that in a moment.

How to write an attention-grabbing and converting TikTok bio

When it comes to good TikTok bios, creativity should go hand in hand with practicality. There are a few ways businesses can make their TikTok bios more informative and interesting:

  1. Using a recognizable brand slogan. When in doubt, simply place your brand statement or tagline in your bio — this is an obvious solution, but also a logical one.
  2. Showcasing their brand personality. Consider the tone and personality of the brand, and make sure it comes across in the bio. This could be achieved through the use of emojis or creative language.
  3. Including a call to action. Encourage viewers to take action by including a powerful call to action in your bio. This could be a request to visit your website, check out a new collection, or catch your seasonal sale.
  4. Promoting their branded hashtag. Consider including relevant hashtags your followers may want to use when tagging your products. This will make it easier for others to find your account and related content.
  5. Featuring a limited-time offer. If you have limited time promotions or discounts, consider including them in your bio. This can encourage TikTok users to notice and spontaneously act on your offer.

Another way to make your bio more informative is to share your link page. Link to a dedicated bio page where your followers can discover your other resources and social media profiles. Unfortunately, TikTok only allows users with at least 1,000 followers to add a clickable link to their bio.

Here’s how DelTaco uses a clickable link page put in their bio to show followers their other resources, including a website and a menu.

bio link page
Example of an informative bio link page

You can use our bio link page builder to create a dedicated landing page to share all your important links on TikTok. It’s entirely code-free, and no special skills are required. Also, you can find similar pre-made templates in our library and adapt them to fit your unique brand style.

link page for TikTok bio in SendPulse
Create your link page for TikTok bio in SendPulse’s visual builder in minutes

Tips for writing a good TikTok bio

The fewer words you use, the more snappy and memorable your bio will be, so don’t feel obliged to utilize all 80 characters, unless you need to. Sometimes, two or three words can be more than enough.

Learn to write awesome Instagram bios from our blog!

Secondly, focus on your brand voice and try to reflect it in your profile description. Helpful, funny, cheeky, or ambitious — choose how you want your brand to sound, and the rest will get easier.

In addition, make sure to check out your competitors’ accounts to avoid repeating them or writing something even remotely similar. If you want your description to be truly outstanding, try to avoid cliches and jargon popular in your niche.

On TikTok, you can also add a nonprofit to your bio — it’ll be displayed right under your profile description, above your feed. If there’s an organization you already support and whose values you share, make sure to do a quick shoutout to them.

The final tip is to keep your bio up to date. Don’t be afraid to refresh it regularly — as your brand and content strategy evolve, your bio should too.

So far so good, but what if you want your bio to be a bit extra? Let’s find out what formatting options are supported on TikTok.

Formatting tricks you can use in your TikTok bio

If you feel like spicing up your bio, you have plenty of options. Here’s an example of using emoji, text formatting, line breaks, and special symbols all at once.

TikTok bio
Formatting tricks for TikTok bio

Formatting on TikTok can’t get any easier:

  1. Line breaks. You can’t use the “Enter” or “Return” key on your keyboard — TikTok won’t recognize them as line breaks. Instead, copy and paste a so-called empty symbol “⠀” (Unicode character U+2800) where you want your text to have extra space. Line breaks will help you make your bio look less stuffed without reducing the character count.
  2. Emoji. Emoji can be a great way to add personality and character to your bio. You can use them to separate different sections of your bio or to add emphasis to certain words. They can also help break up the text and make it more visually appealing. To insert them, use your regular emoji keyboard.
  3. Symbols. In addition to emoji, you can also use special characters such as arrows, hearts, or stars to highlight certain keywords or calls to action in your profile description. You can copy them from any text editor or online resource and paste them into your bio.
  4. Text formatting. While TikTok doesn’t allow for stylized text in the bio section, you can use third-party editors, apps, or websites to generate formatted text that can be copied and pasted into your bio. The main challenge then would be to find the typeface you like.
  5. Hashtags. You can include hashtags in your bio to help people find content related to your brand. However, there’s no way to make hashtags in the bio section clickable, yet.

Now, let’s move on to some inspiring examples.

10 good TikTok bios to learn from

We’ve collected a few witty TikTok bio examples from big brands to show you how it’s done. And if you also need fresh ideas for TikTok videos for your business account, make sure to check out other posts in our blog as well.

Ben & Jerry’s

The beloved ice cream brand has a concise and sweet (pun intended) TikTok bio, which perfectly captures the brand’s tone of voice.

TikTok bio
A TikTok bio from Ben and Jerry’s

The bio also contains a link to the page where subscribers can learn more about Ben & Jerry’s new products as well as the company’s social initiatives.


Cider is a quirky fast fashion brand serving the freshest styles and bold outfit ideas, and its TikTok bio perfectly describes that. This is also a great example of how an arrow emoji can help attract attention to a call to action.

TikTok bio
A TikTok bio from Cider

While we’re at it, check out how nicely curated Cider’s TikTok feed is. The brand uses the same font styling for each video, which results in a tidy, homogenous look.


Up next is the most famous tomato ketchup brand with a bold statement in its TikTok bio. We love this example because of how clutter-free and powerful it is — the link in bio grabs all the attention.

TikTok bio from Heinz
A TikTok bio from Heinz

Heinz, like many other brands, prefers dedicated link pages because of how simple and to the point they are. TikTok users aren’t looking for wordy, long-form content — a slick, mobile-friendly landing page is more likely to make them convert.

JD Sports

JD Sports is a popular one-stop shop for sneakerheads around the world, so it’s not surprising that the brand’s TikTok bio is just as epic.

TikTok bio
A TikTok bio from JD Sports

The company also uses a dedicated link page to help its TIkTok followers discover JD Sports’ other channels such as Spotify and YouTube.

BBC News

Why should a news agency have a boring TikTok bio? BBC News certainly doesn’t — the broadcaster is using a captivating statement to draw the attention of users to its short-form stories.

TikTok bio
A TikTok bio from BBC News

Once again, we see a beautifully designed TikTok feed where all the thumbnails have the same style. This trick makes the feed look clean and professional, which is a must for a corporation like BBC News.


Check out this tongue-in-cheek bio from Claire’s, an accessories and jewelry retailer. The first letter isn’t even capitalized to make it feel even more effortless and informal, which is a brilliant idea for a brand targeting teens.

TikTok bio
A TikTok bio from Claire’s

Surely enough, this company also relies on a link page to help its TikTok followers discover more products and convert.


Barilla may not be the most authentic Italian pasta brand, but it sure is one of the cleverest when it comes to marketing. To prove that, we just need to take a look at its TikTok account.

TikTok bio from Barilla
A TikTok bio from Barilla

Here’s another proof that minimalism goes a long way when it comes to social media — a brand with a solid background doesn’t have to spend too much time introducing itself to the public.


Waterdrop makes dissolvable sugar-free cubes to turn your regular water into tasty and vitamin-loaded drinks. The brand is on a mission to encourage people to hydrate, which becomes obvious after looking at Waterdrop’s TikTok bio.

TikTok bio from Waterdrop
A TikTok bio from Waterdrop

In this case, the brand does use a link page, but it’s part of the main website, which is a clever solution if you don’t want to use any third-party services.


Here’s a good example of a big brand promoting its unique hashtags to drive user-generated content.

TikTok bio from Samsung
A TikTok bio from Samsung

The brand doesn’t use any link pages because its website is already optimized for mobile and intuitive enough.


Typology is an ethical and affordable skincare brand with its own minimalist aesthetic, which we can observe in this screenshot. The company’s bio, too, contributes to that aesthetic and has a gentle, inviting tone of voice.

TikTok bio from Typology
A TikTok bio from Typology

The brand pays a lot of attention to its feed — every video is practically a small work of art, especially the thumbnails.

Common mistakes when writing a TikTok bio

Here are some common mistakes that creators and businesses make when writing a TikTok bio:

  1. Being too vague. A vague or generic bio can make it hard for your potential buyers to understand what your brand is about. Make sure to be specific and clear about what you offer.
  2. Not showcasing personality. A bio should showcase the personality and tone of your brand. Don’t be afraid to inject some charisma and humor into your bio.
  3. Using unclickable links. Avoid pasting links into your bio directly — use the dedicated Website section for that. The same goes for your email address and phone number.
  4. Not using any keywords. Including relevant keywords in your bio can help your account appear in TikTok search results, so it’s important not to overlook this.
  5. Stuffing the bio section with hashtags. While including exclusive branded hashtags in your bio can be helpful, too many can make it look cluttered and unprofessional. Stick to one or two relevant hashtags.

Extend your TikTok bio with a landing page powered by SendPulse

Killing it on TikTok? Then, it’s time to create a nice clickable link leading to a dedicated page presenting your brand.

SendPulse can help you create a landing page for your TikTok bio. SendPulse is a marketing automation platform that offers a drag-and-drop landing page builder. The best part is, you won’t even need any coding knowledge.

To create a landing page for your TikTok bio, follow these steps:

  1. Sign up for a SendPulse account and open the “Landing pages” tab.
  2. Choose a template or start from scratch.
  3. Customize the design of your landing page to match your brand or content.
  4. Add the relevant information, such as a call to action, contact information, or a lead-generation form.
  5. Publish your landing page and copy the link.
  6. Add the link to your TikTok bio.

By using our landing page builder, you can create a professional-looking landing page that can help you convert your TikTok followers into leads or customers. Try it for free and see for yourself!

Date of publication:

22 Mar. 2023

Elena Timofeeva

Good writing makes my heart beat faster. So does a good conversion rate. In my free time, I obsessively learn...

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