13 Best Telegram Marketing Tools for Engagement and Growth [2025]

The shift is undeniable — with the aggressive commercialization of channels like email, Facebook, and Instagram, consumers are becoming increasingly reluctant to engage with marketing content. Their feeds are crowded, their inboxes are overflowing, and their attention span is stretched thin.

One way to overcome this fatigue is by moving the conversation to where even the most dormant internet users are naturally more active and more responsive — messaging apps. And while WhatsApp might seem like the obvious choice at first glance, its long-held pedestal is far less stable than it once appeared.

Telegram has long surpassed WhatsApp in privacy, flexibility, and overall usability, pioneering now-iconic features like disappearing messages, channels, chatbots, reactions, comment threads, and a rich ecosystem of automation and customization tools that commercial users are only beginning to fully appreciate. The question is, how can businesses harness this raw potential?

In this post, we’ll explore the growing landscape of Telegram marketing tools and why, in many ways, Telegram has become the most promising platform for engagement, growth, and community building.

TL;DR What are the best Telegram marketing tools?

If you’re planning to get serious about Telegram marketing, here’s a quick overview of the tools we’re going to discuss, along with their highlighted strengths. Most of these solutions are beginner-friendly yet built to scale — ready to support your growth as you level up.

Most importantly, many of these Telegram marketing tools are free, giving you an opportunity to explore the potential of the messaging app for your business without making a dent in your budget.

Why use Telegram marketing software?

The recent wave of updates has turned Telegram from a niche meme exchange app into a potent marketing and community-building powerhouse. Let’s walk through the most interesting business-friendly Telegram features, many of which can only be fully unlocked with the help of third-party software.

• AI chatbots. Telegram users can add intelligent bots built through third-party platforms or rely on the new Grok integration for built-in, context-aware help.
• Telegram Business accounts. An easy way to set up your opening hours, location, quick replies, automated messages, custom start page, seamless chatbot integration, and more.
• Contests and giveaways. Due to Telegram’s frictionless forwarding and link-based invitations, challenges and giveaways can be shared organically, ensuring high participation.
• Interactive quizzes and live polls. A powerful way to stay connected with your community during a major event, be it a product launch, a game, or a live stream.
• AI group moderation. Telegram’s AI-assisted moderation tools, whether powered by Grok or external bots, can enforce community rules automatically while obeying pre-set silent periods and guidelines.
• AI group sentiment analysis and summary. The same AI chatbot moderators can help group and channel admins stay informed effortlessly and prevent crises.
• Quizzes, trivia, or mini games. You can publish these instant engagement boosters in groups or channels, and their ideation can be left to AI.
• Paid media for bots. Merchant bots can now send paid content and invoices, which is useful for selling physical as well as intellectual products.
• Media player and playlists. An opportunity to host and share podcast excerpts, narrated stories, or expert opinions with your subscribers in a more immersive way.
• Star reactions. Users can send Telegram Stars as a “tip” or appreciation token. This feature encourages deeper engagement, builds a supportive community, and provides a revenue stream for creators and brands.
• Star subscriptions. Create paid-invite links via Stars, which grant access to exclusive content, like early access media, VIP live streams, or private sub-channels.
• Super channels. Admins of channels can post from their own name or as another channel identity. This creates more personality and flexibility in how content is delivered.
• Mini apps. Lightweight, full-screen apps within Telegram that make web services and integrations available with one tap.
• Verification badges. Verified business or community accounts appear more credible. This is especially important when you’re trying to attract or retain serious users.
• Smart search and filters. Telegram improved search capabilities, which makes it easier for users to navigate content-rich channels and discover new voices and communities.
• Collaborative checklists. This feature is intended for coordinating team tasks, content calendars, or co-creating to-do lists with a community.
• Suggested posts. Other users can propose content for your Telegram channel, and when approved, it goes live. This includes UGC content, affiliate-style collaboration, and sponsored content.

If you feel dizzy just thinking about all these opportunities, it’s understandable. Singlehandedly running a Telegram Business account, manually moderating a community, and building customer support bots from scratch can be daunting — that’s where Telegram marketing tools step in. With the help of the right automations, you can navigate your audience’s needs more efficiently and transform your Telegram presence into a well-orchestrated ecosystem.

How to choose a reliable Telegram marketing tool

The more popular the messaging app becomes, the more shady marketing tools start appearing — platforms that promise explosive growth but rely on spammy tactics, scrape user data, or even mimic user behavior in ways that violate Telegram’s rules. The wrong tool can jeopardize your account, frustrate your audience, or lock you into a solution you can’t grow with.

No unnecessary permissions or data harvesting

When evaluating a safe and reliable platform, this is the first thing you need to pay attention to, even if the tool has dazzling five-star reviews. A trustworthy app should request only the access it genuinely needs. Make sure to look for clear privacy policies, transparent permission requests, encryption, and the ability to disconnect integrations at any time.

Compliance with Telegram’s rules

Telegram is strict about automated behavior, API usage, spam, and data handling. Violating those terms can get your bot throttled — or your entire account banned. For that reason, tools that “work around” limitations or mimic user behavior rather than using the official Bot API are dangerous and unethical to use.

Low- or no-code interface

A good Telegram marketing tool should empower anyone, not just developers, to build workflows, automations, and bots. A code-free interface means that you can independently change things up at any point, relying on drag-and-drop builders, visual scenarios, reusable templates, and beginner-friendly onboarding materials.

Scalability

As your audience grows from hundreds to thousands to tens of thousands, your Telegram marketing tool must keep up without slowing down your processes. Otherwise, you’ll end up having to abandon your efforts and migrate to an unfamiliar app, losing the hard-earned progress.

Support across channels

Businesses rarely rely on a single communication channel. Multi-platform support allows you to build cohesive workflows — for example, capturing a lead on Telegram and sending follow-up via email or CRM.

Flexible pricing

Telegram usage fluctuates. A rigid pricing plan can force you to pay for far more than you need or penalize you when traffic spikes. Pay-as-you-grow or tiered pricing is more likely to cover your changing needs in the long run.

15 Telegram marketing automation use cases

Based on the features we’ve listed above, it’s clear that Telegram has grown far into a fully capable ecosystem where businesses, creators, and community managers can build experiences that weren’t possible on any other platform. From AI chatbots and playlists to premium content and in-app games, the ways in which you can engage with your Telegram audience are truly limitless, especially with the help of outside software:

• Customer service. Intelligent Telegram chatbots can be trained on your content, equipped with nuanced guidelines, and instructed to process diverse customer inquiries.
• 24/7 availability and support. With chatbots, you can create the impression of availability around the clock, making your brand appear more accessible and responsive.
• Targeted promotion. AI Telegram chatbots are useful for delivering personalized promotional messages, informing customers about ongoing sales or special offers related to their interests and previous purchases.
• Announcements. The instant nature of messaging apps allows businesses to notify their customers about price drops, new arrivals, or brand-related events in a real-time manner.
• Booking. Let your customers book appointments, reserve seats, or sign up for classes through your chatbot and send them automated reminders to reduce no-shows.
• Customer nurturing. Both Telegram chatbots and channels are well-suited for delivering diverse, value-rich content, from tutorials and inspiration to product tips and community highlights.
• Dynamic live interactions. Live streams, polls, and quizzes can bring online communities closer and foster genuine exchanges and emotional moments.
• Rerouting. Chatbots can redirect your potential customers to the agent with the most relevant expertise to answer their question, which will help your team stay more productive.
• Generating FOMO. Designing, launching, and monitoring contests and giveaways is a reliable way to spark urgency, reward engagement, and encourage viral sharing.
• Customer education. Automation enables you to send guides, expert advice, tutorials, or onboarding tips on a regular schedule, even adapting content to each user’s skill level or product usage patterns using AI.
• Brand reinforcement. Your trainable AI Telegram chatbot can become an extension of your brand, fully mirroring your unique voice and translating its values.
• Physical product sales. Let your customers place orders and make payments directly through your chatbot to remove friction from their journey and help new subscribers convert effortlessly.
• Intellectual product monetization. Creators can use AI automation and Telegram’s paid content features to sell courses, templates, exclusive channels, or membership access, with bots delivering content securely and on schedule.
• Enhancing user experience even outside of your chat. With the help of inline search menus and intelligent shortcuts, you can give your audience instant access to tools, search results, recommendations, or mini app interactions even while they’re chatting elsewhere on Telegram.
• Entertainment and gamification. Businesses can utilize mini apps to create branded games, loyalty systems, reward shops, spin-the-wheel mechanics, or interactive quests that boost engagement while subtly supporting commercial goals.

Together, these use cases prove just how versatile Telegram has become. Whether you want to build authority, spark brand loyalty, or keep your student community buzzing, the right Telegram automation tools will help you do it faster, easier, and with a whole lot more creativity.

7 best Telegram chatbot marketing software

Let’s go through some of the most popular Telegram marketing tools focused on effortless chatbot creation and more.

SendPulse

SendPulse is an all-in-one marketing and sales automation platform with strong chatbot-building capabilities. Due to its omnichannel approach, you can create AI chatbots for Telegram, WhatsApp, TikTok, Instagram, and Facebook Messenger — and align them with your email campaigns, SMS notifications, and web push messages, making each channel part of a more complex 360 automation flow.

Here are the key SendPulse chatbot-building features at a glance:

• visual flow builder;
• streamlined ChatGPT, Claude, and DeepSeek integration;
• AI agent training and customization options;
• seamless bot integration with Telegram Business and Personal accounts;
• ready-made chatbot flow templates;
• enriched bot messages with text, images, files, videos, and forms;
• payment buttons for in-chat sales;
• mini app buttons and inline search menus;
• channel and group management automation;
• live chat capabilities for easy human agent handover;
• bot audience segmentation tools;
• voice recognition for easier interactions with the bot;
• automatic chatbot deal creation in the built-in CRM system;
• unified inbox;
• bot analytics tools;
• integrations with the most popular eCommerce and communication tools.

To get started, create a new bot with @BotFather or get a token to connect an existing one to SendPulse in a few clicks. You can rely on our intuitive subscription form builder to help your website visitors discover your bot.

Pricing. There’s a basic forever-free plan with up to three bots and up to 10,000 monthly messages. For higher limits and more advanced features, you can choose a paid plan starting at $11 a month, billed monthly. Annual billing can save you 20%.

BotPenguin

BotPenguin is a chatbot builder for Telegram, websites, online stores, WhatsApp, Facebook, Instagram, and Microsoft Teams. The platform’s strength lies in its AI agent management studio and toolkit, allowing you to craft custom, highly niche agents for each channel.

The Telegram marketing software by BotPenguin is particularly powerful because of the following features:

• WYSIWYG bot editor;
• diverse conversation flow templates;
• centralized inbox;
• native integration with OpenAI models;
• live chat interface for websites;
• voice-enabled chatbots;
• unified customer profiles;
• sales facilitation through targeted reminders and suggestions;
• chat routing and role-based access;
• in-chat catalog displays;
• customer order tracking;
• appointment booking and integrations with ticketing systems;
• in-chat file sharing;
• user segmentation;
• widgets for capturing Telegram bot subscribers;
• bot training on website data, FAQs, customer interactions, and more;
• 80+ integrations with tools like HubSpot, Mailchimp, etc.

BotPenguin comes with diverse chat templates for niches like real estate, eCommerce, education, healthcare, and others. The bot setup can be done in four steps through phone number verification and entering your OpenAI’s API keys.

Pricing. The platform has a 7-day free trial and a limited free-forever plan with 1 bot and up to 1,000 messages. Telegram support is available as part of the omnichannel package, starting at $29 a month, billed monthly. To receive two months free, choose to pay annually.

GPTBots.ai

GPTBots is an enterprise-grade chatbot solution designed for Telegram, Slack, WhatsApp, websites, online stores, and other major channels. The platform’s key selling point is its agent-oriented architecture, which enables users to create deeply specialized, autonomous AI agents tailored to specific use cases, industries, and customer journeys.

Let’s look at GPTBots’ feature list:

• visual, no-code bot editor and ready-to-go templates;
• instant integration with Telegram;
• native integration with and precise control over top AI models;
• customizable AI knowledge base with detailed data management;
• flow bots powered by multiple LLMs for complex tasks;
• task-specific AI agents united in cohesive teams;
• voice recognition and responses (available with audio LLMs);
• unified inbox for all connected channels;
• seamless chatbot-to-human handoff;
• personalized chatbot user history;
• customizable chatbot widgets;
• automated workflows for more efficient AI agent work;
• customer sentiment monitoring;
• 90+ supported languages;
• code-friendly running environments for advanced users;
• AI-driven data insights and recommendations.

The platform supports model hosting, so you can use OpenAI models with your own API key or rely on GPTBots’s managed infrastructure. Enterprise clients can also benefit from the private AI deployment service for full data control.

Pricing. GPTBots offers tailored pricing plans and a permanent free plan with 100 monthly credits.

Respond.io

Respond.io is a customer communication solution built for seamlessly managing conversations across multiple channels, including Telegram and CRMs. One of the platform’s strongest features is its multilingual AI agents, which help blend autonomy with personalization.

Here are the key advantages of Respond.io as a Telegram advertising platform:

• visual workflow and chatbot builder;
• pre-made templates for sales, support, and onboarding flows;
• ready-made or custom trainable AI agents;
• unified inbox for all messaging channels;
• rules and compliance criteria for safe AI chatbot interactions;
• built-in AI writing assistant for smoother workflows;
• 360° customer profile view;
• automated chat assignment and multi-team routing;
• in-chat appointment scheduling with calendar sync;
• sales pipelines and smart follow-up reminders;
• in-chat product previews (via eCommerce integrations);
• order updates and delivery notifications;
• Telegram website chat widgets and buttons;
• automated customer feedback capture;
• guaranteed 99.99% uptime;
• ISO 27001 certification and GDPR compliance;
• 100+ integrations with Salesforce, Google Sheets, Zapier, Make, n8n, etc.

You can either connect an existing Telegram bot (via @BotFather) or create a new one with /newbot, copy its token, and hit “Connect.” In addition to AI chatbots, Respond.io offers the click-to-chat ads feature, which allows businesses to capture customer interest on social platforms like TikTok and turn it into action. Its toolkit also enables you to harness and respond to micro-interactions on socials like comments and live stream activity.

Pricing. There’s a free 7-day trial. The multi-channel paid plans start at $99 a month, billed monthly. Yearly payments can save you 20%.

Botmother

Botmother is a no-code chatbot builder for Telegram, Facebook, Instagram, and WhatsApp. The platform targets beginner as well as confident Telegram bot users looking to send broadcasts, collect analytics, and communicate with their customers at scale.

The software offers all the essential features for creating a smart Telegram chatbot:

• intuitive drag-and-drop editor;
• trainable AI bots with voice and image recognition;
• AI chatbot product recommendations and upsells;
• ready-made instructions and prompts for quick setup;
• advanced AI model integration;
• audience segmentation with tags;
• informative user profiles;
• variables for targeted messaging;
• instant bot-to-agent handoff;
• omnichannel broadcast campaigns;
• product and service monetization through in-bot payments;
• event-based triggers;
• detailed bot statistics;
• support and one-on-one onboarding sessions.

As always, to get started, you need to create a bot and generate an authorization token in @BotFather. Then, simply connect it to Botmother. With this platform, you can employ a single bot to communicate across channels, as long as it’s built from main components.

Pricing. Botmother’s free plan allows you to create up to 10 test bots with 5 user seats at no cost. The pricing plans start at $49 a month per bot with no message limits. You can save 17% by paying annually.

Metricgram

Metricgram is a community-management platform built specifically for Telegram group admins who want to grow, engage, and monetize their groups in an automated way. The platform comes with chatbot functionality as well as advanced member permissions.

Here’s what this Telegram marketing software has to offer:

• customizable AI chatbots (via OpenAI or custom API);
• scheduled and automated messaging;
• automated subscriber and membership management;
• easy subscriber import;
• group permission and role control;
• daily or periodic reports with predictive insights and activity summaries;
• integration with payment tools like Stripe to handle paid memberships or subscriptions.

Metricgram mostly targets Spanish users, but it also supports the English language.

Pricing. Metricgram has a 5-day free trial. The pricing plans start at $23 a month, billed monthly. Annual billing can get you 20% off.

FlowXO

FlowXO is a feature-rich chatbot platform that takes a holistic approach to help businesses generate more leads and improve customer experience. With FlowXO for Chat, you can create custom bots with minimal effort and synchronize their interactions with your CRM, ticketing software, and more. The platform supports Telegram, Facebook Messenger, WhatsApp, and other channels.

Here are the features that make FlowXO one of the best Telegram marketing tools:

• visual builder for creating AI-trained chatbots;
• automated workflow builder;
• ability to switch between different LLMs;
• bot and automation templates tailored to diverse objectives;
• chatbot personas for deeper personalization;
• cross-platform customer engagement with context retention;
• smart handoff to agents;
• cross-platform knowledge base and calendar sync;
• language detection;
• AI conversation summaries;
• voice transcription enablement for chatbots;
• AI-powered user intent and sentiment prediction;
• in-chat appointment scheduling;
• in-chat secure payments;
• 100+ integrations with eCommerce and productivity tools like SalesForce, Google Calendar, and more.

FlowXO allows you to connect a single bot to multiple channels, ensuring cohesive, on-brand communication. Your bot can then take on different roles, from lead qualification to answering FAQ and scheduling demos. The initial FlowXO Telegram bot setup takes just a few minutes — all you need to do is get your access token from @BotFather.

Pricing. FlowXO offers a 14-day free trial. The platform has flexible pricing starting at $25 a month, billed monthly. Additional user seats, bot interactions, and AI credits are available for purchase as add-ons. You can get a 10% discount by paying annually.

6 Telegram marketing tools for community building and management

Moving on to other parts of Telegram marketing, there’s a wealth of tools worth exploring beyond plain chat automation — from comprehensive analytics dashboards to tools that help keep your tribe active and organized.

InviteMember

InviteMember is a membership-management platform built specifically for Telegram channel and group owners who want to monetize their communities through subscriptions. The platform automates mundane processes like access control, billing, and membership control using a Telegram bot and integrated payment gateways.

This Telegram automation platform supercharges most aspects of running an online community through:

• 5-minute seamless Telegram integration via the bot API;
• automatic onboarding and removal of members based on subscription status;
• clean membership pages for subscribing, managing plans, and unlocking access;
• access-code creation and management;
• CRM-like dashboards for a bird’s-eye view of the community;
• support for recurring payments via Stripe, PayPal, cash, and crypto;
• automated broadcast campaigns and renewal reminders;
• trial plans (with or without credit card);
• 15+ supported languages;
• role-based access and user-permission management;
• webhooks and Google Analytics support for tracking sales and behavior;
• potential income calculator;
• option to offer lifetime or one-time payment plans.

Once you connect your InviteMember’s chatbot, it handles everything, from payments and renewals to adding and removing users, without needing manual invite links or ongoing supervision. Its built-in affiliate system also makes it easy to grow your Telegram community using partners — without adding extra software to your stack.

Pricing. InviteMember’s plans start at $2.99 per month, charged monthly. Higher-tier plans allow for more projects, more access codes, and larger revenue volumes. The platform doesn’t charge transaction fees. Annual billing can save you 20%.

Telemetrio

Telemetrio is a Telegram analytics service focused on granular data tracking, competitive intelligence, and ad placement analysis. It offers a large database that covers many countries, including the US as well as some European, Asian, and Latin American countries.

Let’s go through the features that make Telemetrio a powerful Telegram advertising platform:

• analytics for Telegram channels, including subscriber growth, daily activity, and engagement rate;
• seamless integration with the Telegram Ads dashboard;
• audience behavior metrics such as retention, churn, and peak activity times;
• historical post tracking, including access to deleted posts;
• directory of 11 million Telegram channels across categories, languages, and countries;
• customizable search criteria;
• competitor ad creative discovery and placement analysis;
• competing brand and channel discovery and spend analytics;
• real-time monitoring for keyword mentions and trending topics;
• regional Telegram channel development data;
• Telegram mini app catalog;
• API access for integrating Telegram analytics into your own dashboards or apps.

Telemetr.io’s unique value comes from its massive, continuously updated dataset paired with the fraud detection system, which helps advertisers avoid risky and low-quality placements. The real-time “Spy” monitoring tool offers instant visibility into emerging trends, brand mentions, or competitor activity across Telegram — something native Telegram tools can’t provide.

Pricing. You can start off with a limited free-forever plan. More advanced plans are priced at $25 a month or more, depending on the number of monthly queries. To get a discount, choose half-yearly or annual billing.

ControllerBot

ControllerBot is a simple automation solution for Telegram channel owners looking to create conversion-oriented posts, view stats, and more. This removes the need to install third-party apps or tracking tools — the chatbot functions entirely within the messaging app itself.

There are a few features that can make ControllerBot a useful addition to your Telegram marketing automation toolkit:

• unlimited scheduled posts to your channels;
• in-app subscriber statistics and growth tracking;
• reaction buttons and inline-keyboard support for posts;
• support for multiple admins per channel;
• channel management commands (add, remove, list your channels);
• simple command-based interface (/newpost, /addchannel, /mychannels, /settings).

With @ControllerBot, you can manage everything directly through Telegram, relying on intuitive commands. While scheduling messages is a feature that is newly native to Telegram, reaction buttons and CTA buttons can only be added through this or similar chatbots.

Pricing. The full version of the bot can be used free of charge.

Combot

Combot is a Telegram bot designed to help group admins and community managers turn their chats into vibrant, self-regulating communities. It’s built for more advanced users with large-scale Telegram groups that need analytics, anti-spam protection, and smart automations to stay healthy and active.

Here are the Combot’s Telegram marketing automation features at a glance:

• analytics dashboard for tracking subscriber growth, activity, and message volume;
• moderation tools including custom filters, warning policies, and spam protection;
• trigger system that executes automated actions based on keywords or patterns;
• scheduled and recurring announcements;
• user reputation system and experience points for members;
• anti-spam module that bans known spammers before they flood the group;
• role-based commands and custom admin actions via the trigger system;
• engagement tools like custom welcome messages and FAQ automation;
• referrals analytics.

Combot’s trigger system is especially flexible — you can chain actions, randomize responses for variety, or execute admin commands based on user behavior. The reputation module adds a gamified layer of engagement, rewarding active or helpful users while giving admins insight into who their most valuable members are.

Pricing. Combot is free for groups with fewer than 200 members. For bigger communities, a yearly subscription costs around $40.

TeleMe

TeleMe is Telegram marketing software for channel and group owners who want clear analytics, smarter posting tools, and simple automations without the learning curve of code-heavy platforms. Compared to Combot, it offers a more intuitive interface and a transparent billing policy.

These are TeleMe’s key benefits:

• analytics dashboard with interactive graphs;
• post scheduling with advanced options like intervals, batches, and reposting;
• content performance tracking, including detailed view stats;
• subscriber insights for identifying active, silent, or high-retention users;
• member activity reports and admin summaries;
• automatic post forwarding between channels and groups;
• multi-channel management under one dashboard;
• conditional multiple keyword triggers;
• team access and shared workspace features;
• auto sync for group admin permissions;
• granular reporting;
• white label bots.

TeleMe’s scheduling system is particularly interesting — you can queue posts, set recurring content, auto-forward messages across channels, and analyze the performance of each post afterward. The software can be added to a Telegram group as a bot in one click.

Pricing. TeleMe uses a tiered subscription model based on channel size and features. On the free tier, the bot will process the first 1,000 messages in your group for free. More advanced tiers start at $12 a month, billed monthly. Annual billing makes the subscription 20% cheaper.

Fullyst

Fullyst is a Telegram bot tailored for group admins and community managers in need of detailed analytics, spam protection, and handy utilities to keep their chats clean and active.

There are a couple of unique features that make Fullyst a useful addition to any community management toolkit:

• real-time chat analytics showing message counts, user activity, join/leave stats, and media sharing trends;
• four-layer, AI-powered anti-spam and unwanted-content detection;
• optional manual spam reporting via a command for fostering self-moderation;
• in-app voice-to-text conversion and translations, including video notes;
• automatic content filtering (URL, sticker, emoji, word, and NSFW filtering);
• in-bot AI content creation assistance;
• custom triggers;
• sticker and custom-emoji catalogs for personalized messaging;
• light admin and moderation commands like warnings, bans, and reports;
• white-label API.

In short, Fullyst allows for more nuanced moderation than some of its popular counterparts, and it’s just as easy to set up, even for inexperienced users. The built-in AI content generation tools help diversify chats and make them more entertaining.

Pricing. Fullyst offers a free plan for basic use. Its advanced plans with AI features start at $8 a month, billed monthly. Annual billing gives you 15% off.

One solution to rule them all

Instead of trying to make miscellaneous tools agree with each other, you can kick off your Telegram marketing journey by migrating to SendPulse — and managing all your customer conversations, chatbots, workflows, and marketing campaigns from a single tab.

Create your free account today and see for yourself!