Bill Gates once said: “The one, who masters email marketing, will be a millionaire in the XXI century.” I guess there is no point in disbelieving the most successful man in the world. In the modern world, email marketing makes 58% of all sales, when usual offline advertising makes only 17%. A rather significant difference, don’t you think so? Still, there are entrepreneurs who believe in email marketing, and those who don’t. It’s just a matter of choice and understanding of the communication channel. Email service, SendPulse, have prepared 7 proven email tactics that always work!(more…)
It goes without saying that one should be pleased with what he does in order to achieve results. Many books and successful people tell us that you’ll succeed only if you love your work. So today we are going to takl about why one should love the process of email creation and why it is important for the recipients. When we speak about email messages, we mean communication with other people. In today’s world, mailing is not only a channel of personal communication but also a great opportunity for sales. Especially it is vividly seen in marketing strategies for internet shops. We have noticed that there is a real art of email messages where there is a vital necessity to win the customers’ hearts and attention. This art has its own rules, trends and creative ideas to follow. Let us analyze it thoroughly.(more…)
Digital marketing is a world of numbers, where everything can be measured, checked and proved. Email marketing is also not an exclusion. What do you pay attention to after sending an email campaign? – It's, of course, statistics. Actually, the result - these numbers of openings and clicks - is the only thing you are interested in when planning an email. Still, now we are going to ruin some of the stereotypes you have in your mind about emails, by telling you 5 simple facts everyone thinks to be true.(more…)
Sometimes while writing an email users forget about such an important part of an email letter as the preheader. Leaving preheader blank is not a way out. Preheader is the part of the text showed after the subject line.
Preheader also should be short and understandable. It really can attract a reader to open your email message or delete it without opening. (more…)