email marketing sender name

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How-To Improve Your Email Sender Name

Daria Stratovich

Daria Stratovich

July 30, 2018

In life, people recognize each other by names. In email marketing world, it works just the same — users look at the sender name to identify who's trying to get in touch with them. In this article, we'll explore the most popular options of the sender name and share some of the best practices for upgrading it.