Chatbots   New Features and Updates

How to Create a Telegram Chatbot for Your Business with SendPulse

Updated March 12, 2024 11 minutes

With a pool of 500 million active users worldwide each month, Telegram is big. Lots of users enjoy this messenger because it is multiplatform and highly secure. Different businesses, in turn, find Telegram chatbots and channels to be its best features and widely use them to boost engagement, increase sales, and drive traffic.

Considering the large audience and limitless business opportunities, we are launching Telegram chatbots — another communication channel in addition to email, web push, SMS, and Facebook Messenger.

With Telegram chatbots powered by SendPulse, you can:

  • Set up auto-replies and message flows that are activated in response to specific triggers, add variables and tags, send webhooks based on users’ actions inside the flow.
  • Save the data users input as variables to segment and personalize your future chatbot campaigns.
  • Segment users based on their subscription date, activity, tags, and variables when creating new campaigns.
  • Place a signup widget for your Telegram or Facebook Messenger bot on your website. If you have chatbots on multiple messengers, you can create a single subscription widget for all of them with ease.
  • Use a single live chat to communicate with your chatbot subscribers on both Telegram and Facebook Messenger directly from your SendPulse account.

In this blog post, we’re going to get to know what a Telegram chatbot is and how businesses can use it. Along the way, we’ll show you some use cases for Telegram bots in different industries. And the cherry on top — we’re going to teach you how to create one using our SendPulse chatbot message builder. Let’s dig in!

What is a Telegram chatbot?

Telegram chatbots are small programs that run inside the Telegram environment and do not require any additional installation procedures. To build them, use message flows with predefined responses — auto-replies — and actions to carry out specific functions, follow instructions, or interact with a person.

There are a few reasons that Telegram bots are so popular:

  1. They are easy to use. Compared to different apps and services you don’t have to remember when and where to tap to do this or that; a bot is universal and easy to use — it offers you simple communication through quick replies or text.
  2. They are minimally promotional. A chatbot has minimal advertising, especially in the form we are used to seeing. It focuses more on the user’s needs and on predicting their wants.
  3. They don’t require users to re-login. Users don’t need to sign up, authorize, or re-login each time they use a bot. People just use it when necessary, and when there is no need in it anymore they can block the chat.

How can businesses use Telegram chatbots?

Telegram chatbots help companies automate routine tasks, providing greater reach and personalization for their messages and, therefore, more opportunities for conversions. Chatbots are an excellent channel for businesses to request and collect relevant information about their target audience.

Telegram chatbots for eCommerce businesses

eCommerce companies can build a Telegram chatbot to help customers find deals and make purchases in the first place. Once an order has been placed, users can receive timely updates about their order’s processing and shipment status using Telegram chatbots.

The Amazon Search & Price Bot is a great example of helping users find the items they are looking for with a price that is within their budget. Using this bot, you’ll get a list of items that meet your needs, their Amazon link, and a chart showing their price history.

amazon telegram bot
Getting started with the Amazon Search & Price chatbot on Telegram

Telegram chatbots for the healthcare industry

Healthcare organizations can create a Telegram bot to help their customers get medical advice or schedule an appointment. A bot can step in to better organize patient pathways or medication management. For instance, iCliniq, a virtual hospital, has introduced their Telegram bot allowing users to get answers to their queries from real doctors.

icliniq telegram bot
Getting online medical advice on the iCliniq Telegram chatbot

Telegram chatbots for online service providers

Online service providers can equip their Telegram chatbots to ease the burden on their customer care professionals and automate communication with their customers or users. This means that customers can get solutions to their problems day or night, without having to look for a support phone number and wait on hold.

Online services can also integrate a bot to simply make it easier for users to use their tools. This is exactly what GitHub, a software company, does with their chatbot.

github telegram chatbot
Getting acquainted with the GitHub bot on Telegram

Telegram chatbots for travel and tourism companies

Travel businesses can use Telegram chatbots like virtual travel agents to make personal recommendations after asking prospects about their preferences for budget, type of destination, or similar questions. A bot can also answer FAQs, accept or cancel bookings, and make reservations.

Below is an example of a travel chatbot on Telegram that helps users search for flights, get travel inspiration, and find accommodation options.

eddy travels telegram chatbot
Looking for a flight using the Eddy Travels Telegram chatbot

There are other use cases for Telegram chatbots as well. For example, a restaurant can use a Telegram bot to accept food orders, a news platform can deliver notifications about new content using a bot, a learning center can inform users about upcoming events, and much more.

Now we’ll move on to the functionality of SendPulse chatbots for Telegram. To describe available features in detail, we’ve created a simple chatbot for a fictional rock band.

Interacting with a new Telegram chatbot

Here’s how this flow looks in our chatbot builder:

telegram chatbot flow
The overall view of a communication flow in the SendPulse chatbot builder

The first step to building any message flow is creating a Telegram chatbot and connecting it to SendPulse. If you already have a Telegram bot, skip to Step 2.

Step 1. Create a new bot for Telegram

Find @botfather in your Telegram search bar. To create a new Telegram bot, send the BotFather the /newbot command. Then give your Telegram bot a friendly name and indicate a unique username.

After this, the BotFather will generate an access token that is required to authorize your new bot and send requests to the Bot API. You’ll also need this access token to connect the bot to your SendPulse account.

telegram bot access token
Creating a new Telegram bot via BotFather

Step 2. Connect your Telegram bot to your SendPulse account

Navigate to the “Messengers” section in your SendPulse account and choose the “Manage bots” tab — here, you can connect your Telegram and Facebook Messenger bots. Go to the Telegram section and paste the access token you received from the BotFather, then click “Enable.”

connectng telegram bot to sendpulse
Pasting the access token in the “Manage bots” tab

To be sure that you’ve successfully connected the bot and be able to test it, subscribe to it.

subscribing to bot
Subscribing to the bot

Once connected, you’ll see your Telegram bot in the list of connected bots you can manage. In our case, it’s the Cute Cate Band Bot.

telegram bot enabled
The new Telegram chatbot in our SendPulse account

Our Telegram chatbot is connected, now we can use it to create a communication flow. But first, let’s set up the bot structure.

Step 3. Organize the bot structure

Our chatbots operate based on triggers — conditions used to send an auto-reply or generate message flows. To build your Telegram chatbot, you can use two kinds of triggers: predefined and custom-made.

Predefined triggers

Right after you open the Telegram bot that you previously connected to your account, you’ll see a set of predefined triggers that can be used to start a series of chatbot messages: “Welcome message,” “Standard reply,” and “Unsubscribscribe from bot.”

chatbot predefined triggers
Predefined triggers for a Telegram bot

Welcome message

Use this trigger to send a notification right after a user subscribes. The flow based on this trigger usually starts with the “Message” element, where you can add text, images, files, delay option, buttons, and other elements to tune it for your needs.

chatbot welcome message trigger
Settings for a welcome message

Alternatively, you can use this message to provide information about how to unsubscribe from your bot. This reminds users that they can opt-out from your Telegram chatbot at any time. Specify that users should use the “/unsubscribe” or “/stop” command to do that. You can edit or delete this text element.

Although you can turn off the “Welcome message” trigger, we recommend that you greet new subscribers and engage with them.

telegram bot welcome message
Example of a welcome message from a chatbot

Standard reply

The chatbot can respond to keywords that were previously connected to a specific trigger. It’s impossible to foresee all the questions that users might have. So you should think through the “Standard reply” a subscriber will get when they type in a keyword that is not linked to any trigger.

Write a universal text for this kind of reply to help users to solve their issues. For example, you can specify your phone number or add a link to a feedback form. You can also configure the chatbot in such a way that it connects the user with a customer care agent so that a human can resolve their request.

You can transfer the user to a person using the “Action” block. While creating the auto-reply flow, click the “Open the chat” option in the element settings panel. The customer care agent can proceed with the dialog and users won’t be notified that they have been redirected to another chat.

telegram bot standard reply
An example of a flow in response to the “Standard reply” trigger

Unsubscribe from bot

This trigger activates an automatic notification about a successful unsubscription after receiving the request from a user. There is a standard message in the chatbot builder, but you can always revamp it.

unsubscribe from bot trigger
The standard “Unsubscribe from bot” auto-reply

Often, predefined triggers are not enough for meaningful communication with your subscribers, so this is when you should configure an array of custom-made triggers. Let us show you how.

Custom-made triggers

To create a required condition that will start an auto-reply or a message flow, go to the “Bot structure” tab and click “Create a new trigger.”

creating new trigger
Adding a new trigger manually

Then, choose between one of the two available types of chatbot triggers: “After subscription” or “Keyword.”

After subscription

It starts an auto-reply flow within the timespan you indicate either in minutes, hours, or days.

after subscription trigger
Adding the “After subscription” trigger

You can replace the “Welcome message” trigger with the above-mentioned one to introduce your company, products, prices, or a loyalty program.


This type of trigger starts the necessary auto-reply flow by reacting to specific words or phrases.

keywords trigger
Setting the “Keyword” trigger

When your trigger is ready, proceed with creating a message flow.

Step 4. Set up an auto-reply flow in the chatbot message builder

To create an auto-reply flow for your chatbot, you can use the “Message,” “Flow,” “Action,” and “Pause” elements.

chatbot builder elements
Elements for building an auto-reply flow

So let’s get the ball rolling by choosing a trigger and clicking “Create a flow.”

creating a new flow
Creating a new flow for the selected trigger

Set up the “Start” element

Enter the message users will receive as soon as the chosen trigger is activated. In the example below, the message will be sent just after a new subscription because we’ve used the predefined “Welcome message” trigger.

setting up the start element
The “Start” element in the chatbot message builder

You can only send your next message after a user reacts to your previous one — for example, clicks the button that is attached to the message. To add it in the builder, press “Add button,” type in the text using no more than 20 symbols, and insert a link if necessary. In our case, it’s a simple “Hi Cute Cat Bot” button.

welcome message button
Adding a button to activate next messages in the flow

When users click on this button, they will receive our next message.

Add the “Message” element

Drag the “Message” element to the workspace. We’re going to make this message look like a menu. So we’ll add three different buttons to it: “Updates,” “Upcoming tour dates,” and “Customer care.”

setting up message element
Building three different scenarios for our auto-reply flow

Each of the buttons will be connected to the corresponding message.

message flows
Complementing the flow with other “Message” elements

Apart from text, variables, emoji, or buttons, you can complement your message with an image, file, list, or use a delay — a typing indicator to imitate live communication.

message elements
Elements you can add to the chatbot message

You can also request that your subscribers input their data as a string, number, date, email address, phone number, or URL. This data will be saved to existing or newly created variables. If the data typed by a subscriber is invalid, you can create a message prompt for them.

user input element
Adding the “User input” element to collect email addresses of the bot subscribers

To make sure the input is accurate for string and number values, you can add quick replies, letting your subscribers choose an appealing answer from the predefined variants.

adding quick replies
Adding quick replies to the “Message” element

Check our Knowledge Base for details on how to set up the “User input” element.

Develop your auto-reply flow with additional elements

You can add three more types of elements to your message flow — “Pause,” “Flow,” and “Action” — all being found in the left panel.

The “Pause” element

Use this element to delay the sending of the next message in the flow. The pause timespan can vary from several minutes to one day.

pause element
The “Pause” element

The “Action” element

This element includes the following options:

We used the “Action” element to escalate the chat with a subscriber to a customer care agent.

action element
The “Action” element options

The “Flow” element

This element allows you to redirect users to other message flows to avoid having duplicated elements.

flow element
The “Flow” element

Additional features for Telegram chatbots powered by SendPulse

Using our chatbot service, you can create a signup widget, segment your audience, track your bot’s campaign statistics, save flows to reuse them when needed, and use live chat.

Signup widget

Go to the “Signup widget” section to set up a widget for your website. You can create a single widget with multiple buttons for different channels if you have bots on different messengers.

signup widget
A signup widget for Telegram and Facebook Messenger


When creating a new Telegram campaign, you can segment your audience based on the following criteria: subscription date, activity, a variable, a tag, or when a user was in the specified flow or received a certain campaign.

telegram campaign segmentation
Segmenting recipients when creating a new Telegram campaign

To see the number of new subscribers and active users or see the number of sent messages, check the “Statistics” tab.

telegram bot stats
Chatbot campaign statistics

Saved flows

The flows you once created but unbound later aren’t deleted — they are stored in the “Saved flows” section. You can connect any of your saved flows to new or already existing triggers.

Live chat

You can find a live chat with the list of all of your bots — both on Telegram and Facebook — and conversations in the main panel. Using it, you don’t have to go to Telegram or Facebook Messenger to check the messages from users and reply to them.

live chat
Live chats for all the connected bots

In the meanwhile

We are still working on developing our chatbot service, but you can already create message flows in the available channels. So don’t hesitate to upgrade your business with a Telegram chatbot and share your feedback in the comments below. 😉

Date of publication:

April 7, 2020

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