The General Data Protection Regulation (GDPR) came into effect on May 25th, 2018. As a result, SendPulse has prepared a set of tools for its users.
We have introduced two new links which when added to the email project will:
- Allow subscribers to edit or delete their personal information.
- Provide an option to re-confirm consent to receive messages.
Manage subscription data
Since SendPulse has users from around the globe, and the GDPR applies only to clients from the European Union, both links are optional, and the sender needs to add them to the email template manually.
Whenever a client requests personal data deletion, SendPulse will assign a corresponding status to the contact on the mailing list. Users won’t be able to send messages to those who have requested personal data removal.
According to subscribers’ statuses, SendPulse users can filter, clean up, and segment their mailing lists.
Now SendPulse users have all necessary tools to arrange their email campaigns according to the GDPR. They can allow clients to re-subscribe, view, edit, or delete personal data. Subscriber’s status and new GDPR-related variables are handy for the segmentation of mailing lists.