This year, Black Friday will be on November 25. The custom of arranging different sales and discounts came to us from the USA, and our shoppers already love it. Statistics state the same: the average cash-memo for online shopping is 53% bigger on Black Friday than on other days. Black Friday’s advantages are obvious: increasing sales for companies and good buys for shoppers.
If your Black Friday email campaign is not yet done, use some SendPulse advice. We hope that these “guru” examples of will inspire you.
Simple call to action
The main purpose of a Black Friday newsletter is to increase sales. That is why the email must be straight to the point with a simple call to action, which will explain to your subscribers what they should do.
Lee’s email campaign uses only two CTA buttons for men and women. The subscriber will quickly click the necessary one.
The best way to achieve the goal is using such phrases like: “Shop now,” “Order now,” “Buy at a discount” etc.
Use bright animation
Using GIF as an idea for Black Friday newsletters is a good way to attract attention, and it is not yet mainstream.
The subscribers will easily note such an email among others because it is not so common.
What is more, from the technical point of view it is easy to add GIF to the email. GIF is supported by various mailing services.
Create a series of emails
Sometimes, one email is not enough to make it. Try to use a series of emails for such occasions like Black Friday sales. The first email can be sent as a sale announcement and the second one to remind subscribers that the sale will soon be over.
An example of this comes from Loeffler Randall’s Black Friday email campaign.
All you need to create a series of emails is to choose an address book and set the times and days you would like the emails to be sent. With our service, you also have the opportunity to add push notifications and SMS to your campaign. Subscribers will be able to check push notifications on any device.
Organize Cyber Monday
People used to think that Black Friday is the period for offline sales in common shops, while Cyber Monday is the day when customers continue their shopping on the Internet.
Now, the difference between Black Friday and Cyber Monday is blurred. Cyber Monday became something like “Black Friday’s End.” Use it to increase traffic, because someone could simply miss the chance to buy things they wanted.
What kind of design to use
It is common thought that black is classical color for Black Friday email templates, but you should not be too fixated on it. All of us have heard phrases like: “This color does not suit you,” and the same can be said for some companies.
Black is changed to white
The marketing managers of The White Company considered it impossible to use the color black due to the name of their company. Therefore, they called their Black Friday Sale, The White Sale.
Black is changed to pink
One more example of excellently changing the color is from the Dear Miss Modern Company. Their specialists created logos and branding in delicate white and pink colors with cute flowers, ribbons, and other gentle stuff. This is the reason why they called their Black Friday Sale the Pink Friday Sale.
Add contact info
If you also have a trade point in addition to your Internet store, you must attract your customers’ attention to the location of the shop. Many shoppers may want to have a look at your goods in-store.
For J. Crew Company, it is not enough to write only their address so they also added a map. This allowed their subscribers to find their way to the shop without any problem.
In conclusion, we would like to invite you to our email templates gallery where you can find various templates for your Black Friday campaign.
This Black Friday, at SendPulse, we are happy to give you the yearly subscription with a 30% discount!