It goes without saying that one should be pleased with what he does in order to achieve results. Many books and successful people tell us that you’ll succeed only if you love your work. So today we are going to talk about why one should love the process of email creation and why it is important for the recipients. When we speak about email messages, we mean communication with other people. In today’s world, mailing is not only a channel of personal communication but also a great opportunity for sales. Especially it is vividly seen in marketing strategies for internet shops. We have noticed that there is a real art of email messages where there is a vital necessity to win the customers’ hearts and attention. This art has its own rules, trends and creative ideas to follow. Let us analyze it thoroughly.
Email art as modern communication can be described as minimalistic and simple. Marketing specialists and designers try to use light and soft colors, straight lines, less text and a single central image.
The main bright point is usually the call-to-action button, though it can also be joined in the soft composition of the whole message.
Still, there are some exclusions. If the company’s identity deals mostly with dark colors, then their email art will also be the same.
The main trends for today’s modern email art are:
- Block structure
- A bright central image
- Creative, non-standard fonts
- Freaks (there are many unusual people of unique appearance and state of soul in the images of email messages. Actually, it is a trend for all spheres of modern life) These trends are just the factors to attract the attention of the millennials, who look for the unique and original things, who want to be different.
Email art is simple, but sometimes real masterpieces appear with less text, brighter images and original ideas. Here is one of such emails that was sent to inform recipients about the new water attraction in a water park.
Have fun and enjoy your own art of email messages’ creation.