Email Marketing Calendar: Your November Through April Plan

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Long time no see! Half a year ago we created a list of holidays to complement your email marketing calendar from October till May. Since we’ve already covered how to construct such a calendar in our previous blog post, this time we’ll jump to from-November-to-April newshooks straight away, topping them with examples from various brands.

Holidays to add to your email marketing calendar in November

05.11 Bonfire Night
11.11 Singles’ Day
23.11 Espresso Day
28.11 Thanksgiving Day

In case you think Black Friday is the only way to engage your audience into purchasing your goods, take a look at how various brands prove you wrong.

Check out an email from Urban Decay which they dedicated to Singles’ Day. The company offered to celebrate rather than feel blue and came up with an item to pair with the users’ order.

An email dedicated to Singles’ Day from Urban Decay
An email dedicated to Singles’ Day from Urban Decay

Yet when it comes to November email ideas, Thanksgiving has no equals among other holidays. This is the best time to hang out with your relatives, eat, relax, and shop. For example, Thrillist send an ultimate email guide on how to celebrate Thanksgiving so that you can really enjoy the holiday — recommending what to cook, eat, and watch.

An email dedicated to Thanksgiving from Thrillist
An email dedicated to Thanksgiving from Thrillist

Holidays to add to your email marketing calendar in December

12.02 Cyber Monday
12.03 Giving Tuesday
12.14 National Free Shipping Day
12.25 Christmas

We bet everyone’s inbox is overfilled with Christmas emails during this hot shopping time, so you’d better take a look at other holiday emails we got from brands in December.

Valfre used Cyber Monday as a reason to offer shopping to their subscribers. They offered bonny discounts and specified it was only a one-day perk, suggesting the users should hurry up with their orders.

An email dedicated to Cyber Monday from Valfre
An email dedicated to Cyber Monday from Valfre

And J.Crew dedicated their campaign to Giving Tuesday — the Tuesday that usually follows the Thanksgiving week. Since the holiday is all about charity, the company invited their subscribers to shop from them and thus do a good deed as all earnings would be donated to charity.

An email dedicated to Giving Tuesday from J.Crew
An email dedicated to Giving Tuesday from J.Crew

Holidays to add to your email marketing calendar in January

01.01 New Year’s Day and National Hangover Day
01.13 Make Your Dream Come True Day
01.21 Hug Day
01.23 Pie Day

This is how Spirit celebrated National Hug Day. The company used a creative marketing approach by transforming the word “hugs” into an acronym and sent a promo code subscribers may use while booking the deals from the brand.

An email dedicated to Hugs Day from Spirit
An email dedicated to Hugs Day from Spirit

Mud Pie, in their turn, knitted the Pie Day to their name and pitched a limited free shipping offer for the orders together with a holiday-based recipe.

An email dedicated to Pie Day from Mud Pie
An email dedicated to Pie Day from Mud Pie

Holidays to add to your email marketing calendar in February

02.02 Groundhog Day
02.13 Galentine’s Day
02.17 Random Act of Kindness Day
02.22 National Margarita Day

When you think of February, Valentine’s Day is what typically pops in mind, yet, luckily, some brands think otherwise.

For example, MAC dedicated an email to Groundhog Day — an annual tradition to watch a groundhog predict the season change based on whether it sees its shadow or not. So the company bundled the holiday and make-up shadows in their themed campaign. They started with the subject line “Discover YOUR Shadow on Groundhog Day!” and offered to pick the most appealing color shadow in the email.

An email dedicated to Groundhog Day from MAC
An email dedicated to Groundhog Day from MAC

Dorothy Perkins, in their turn, congratulated their subscribers on Galentine’s Day — a holiday to celebrate your lady friends — by offering a range of outfit options for a night out.

An email dedicated to Galentine’s Day from Dorothy Perkins
An email dedicated to Galentine’s Day from Dorothy Perkins

And Crabtree & Evelyn chose Random Act of Kindness Day as a reason to email their audience. The company offered a free gift to any purchase and also provided a list of small kindness gestures users can do without paying a single penny.

An email dedicated to Random Act of Kindness Day from Crabtree & Evelyn
An email dedicated to Random Act of Kindness Day from Crabtree & Evelyn

Holidays to add to your email marketing calendar in March

03.08 Women’s Day
03.14 National Pi Day
03.17 St. Patrick’s Day
03.20 International Day of Happiness

National Geographic dedicated their March campaign to the International Women’s Day. In the email, they honored the women who greatly contributed to National Geographic expeditions, explorations, and projects.

An email dedicated to Women’s Day from National Geographic
An email dedicated to Women’s Day from National Geographic

Forever 21 played with the 3.14 number on the corresponding Pi Day. They offered 314 styles for $3.14 and provided a themed free gift promo code for the specified order total.

An email dedicated to Pi Day from Forever 21
An email dedicated to Pi Day from Forever 21

By the way, it’s pretty sensible not to focus just on public and national holidays alone. You can always choose a birthday — subscriber’s, your company’s, or a celebrity’s — as a reason to email your database. This is what Live Love Polish did in their email — the brand dedicated a campaign to Van Gogh’s birthday and offered a range of nail designs inspired by the painter’s works.

An email dedicated to Van Gogh’s birthday from Live Love Polish
An email dedicated to Van Gogh’s birthday from Live Love Polish

Holidays to add to your email marketing calendar in April

04.01 April Fool’s Day
04.10 Siblings day
04.11 Pet Day
04.22 Earth Day

April Fool’s Day is a simple yet dope reason to email your customers. Catch their eyes with a prominent subject line so they would proceed to your email.

This is what Nic+Zoe did in their campaign. The company sent an email with the subject line “Seriously…not fooling around” and offered free shipping to all orders only on that day.

An email dedicated to April Fool’s Day from Nic+Zoe
An email dedicated to April Fool’s Day from Nic+Zoe

SkinCeuticals, in their turn, celebrated Siblings Day by coming up with a selection of alike skincare products in their April campaign.

An email dedicated to Siblings Day
An email dedicated to Siblings Day

And finally, Petco celebrated subscribers’ pet friends in a themed email and offered users follow-up links to buy gifts for the four-legged loved ones.

An email dedicated to Pet’s Day from Petco
An email dedicated to Pet’s Day from Petco

So here we are, having traveled right around the year in two posts and gathered some cool newshooks to serve your email marketing all 12 months long. Have we missed any worthwhile holidays out? Leave your ideas below and remember to check out SendPulse template library to find or create a template for your very special campaign!

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