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Email Blast Services: How to Find the One in 2024

12 minutes

Email Blast Services: How to Find the One in 2024

It feels like everyone and their dog are offering email services today, so there’s no need to give it too much thought — just pick any tool and roll with it. Except, some platforms can’t guarantee great email deliverability, while others offer limited customization or are incompatible with the rest of your tool stack.

So, the choice of the email blast service does matter after all. But how do you find a truly robust tool that doesn’t break the bank? This post will help you navigate the features modern email platforms offer and discover the quiet heroes of today’s market. We’ll show you ten reliable bulk email service providers and discuss their strong selling points and pricing plans. Let’s go!

What is an email blast?

An email blast means the mass sending of a single message or a set of messages to a large group of recipients simultaneously. This is the key component of email marketing. Businesses, organizations, or individuals can send out emails to a wide audience to convey a message, promote their product or service, or nurture their contacts.

Here’s what differentiates email blasts from regular emails:

  • they are sent to many recipients at once and are used for professional or commercial communication rather than personal;
  • their content is typically the same for all recipients, ensuring a consistent message is delivered;
  • they are often automated with the help of dedicated email marketing tools.

Even though it’s technically possible to message dozens of recipients at once from a regular email account, doing so would be unsustainable, time-consuming, and risky. Instead, businesses opt for specialized email blast services.

Why do you need an email blast service?

The first step to building a successful long-term email marketing campaign is finding the right tool. An email blast service can be a true game-changer because it’s an all-purpose solution. Mass email platforms allow you to send announcements, promotions, newsletters, and other campaigns that need to reach a broad audience.

Using mass email platforms also frees up resources. These services often come with automation and AI features, enabling you to schedule emails, use dynamic content for deeper personalization, automate follow-ups, and more.

Finally, it allows you to narrow your focus. Many bulk email service providers offer advanced segmentation options, allowing you to target specific groups of recipients based on demographics, behaviors, or other criteria.

In short, these services contribute to the success of email marketing campaigns and help businesses build and maintain strong relationships with their subscribers. However, not every mass email platform will necessarily cover all of your needs — it’s important to study the tool’s feature list before signing up.

What features should a good email blast service contain?

Here are the key features you should look for in a mass email service:

  • Drag-and-drop interface. An intuitive visual interface makes all the difference when you need to quickly assemble a professional-looking campaign without having to code.
  • Mobile-friendly templates and customization options. You should be able to choose from a variety of pre-designed responsive templates and customize them to match your brand and campaign requirements.
  • Personalization. The ability to personalize emails with dynamic content, merge tags, and subscriber details enhances engagement. Personalized emails are more likely to resonate with recipients and contribute to a positive user experience.
  • A/B testing. The ability to conduct split testing allows you to test different elements of your email campaigns, such as subject lines, content, or images, to determine what resonates best with your audience.
  • Automation and AI features. Being able to set up drip campaigns and other automated flows based on user behavior or triggers is crucial. AI-powered features can also help you speed up campaign creation.
  • Analytics and reporting. Comprehensive analytics tools are essential for tracking the performance of email campaigns. Metrics such as open rates, click-through rates, and conversion rates should be easily accessible.
  • Integration capabilities. Seamless integration with various marketing tools and platforms, such as CRM systems, eCommerce platforms, and social media channels, helps streamline workflows and facilitates a more holistic strategy.

This list is by no means exhaustive, but it should give you a general idea of what to pay attention to when comparing different solutions.

10 powerful email blast services to explore

We’ve gathered ten feature-rich platforms for email marketing and looked at their strong points and pricing plans. In this list, you’ll also find a few completely free email blast services, which are great for those who just take their first steps in that area.

SendPulse

SendPulse is a comprehensive marketing and sales platform with a strong emphasis on email marketing automation. It serves as a one-stop solution for businesses seeking to connect with their customers through various channels. Any email created in SendPulse can be fully customized and branded.

Creating an email blast
Creating an email blast in SendPulse

When it comes to mass emails, SendPulse has a lot to offer:

  • drag-and-drop editor along with 130+ templates;
  • HTML editor and custom code support;
  • email verifier;
  • transactional emails;
  • light and dark email modes;
  • diverse audience segmentation features;
  • payment buttons for emails;
  • built-in spam checker and A/B testing;
  • various triggers for context-based campaigns;
  • automation features for aligning emails with pop-ups and other messaging;
  • built-in CRM;
  • native campaign tracking tools and an integration with Google Analytics;
  • integrations with WooCommerce, Pipedrive, and other tools;
  • free training materials and 24/7 support.

SendPulse also provides you with a chatbot builder, a pop-up builder, a website builder, an SMS service, and an LMS. Its toolkit allows users to synchronize their efforts across different channels and get a quick overview of their campaigns.

Pricing. SendPulse can be used as free mass email software, granting you 15,000 free-of-charge emails per month. The pricing plans start at $8 a month, charged monthly. You can save 20% by paying annually.

MailerLite

MailerLite is a user-friendly mass email service that empowers businesses to easily create, send, and optimize email blast campaigns. It offers a range of features to cater to both beginners and experienced marketers.

visual email editor
MailerLite’s visual email editor; source: MailerLite

Let’s go through some of the key MailerLite’s features:

  • three email editors, including drag-and-drop, rich-text, and HTML;
  • AI email generator;
  • transactional email service;
  • free stock image library;
  • segmentation features;
  • triggers for automated customization and delivery;
  • paid newsletters;
  • intuitive builder for automated workflows;
  • click maps for understanding what draws users’ attention;
  • integrations with Shopify, Stripe, and other platforms;
  • reporting dashboard.

MailerLite includes a landing page builder along with sign-up forms, surveys, quizzes, and subscriber management features. It also enables you to launch and sell digital products like eBooks.

Pricing. MailerLite has a free plan where you get to send 12,000 monthly emails at no cost. The paid plans start at $10 a month, billed monthly. You can save 10% by paying yearly.

Mailmodo

Mailmodo is a blast email service designed to simplify and enhance the email campaign creation process. It helps businesses create incredibly engaging, relevant, and interactive campaigns without coding.

mass email
Adding an interactive widget to a mass email in Mailmodo; source: Mailmodo

Here’s what makes Mailmodo one of the best mass email services:

  • WYSIWYG editor and 400+ email blast templates;
  • AI-powered writing assistance;
  • single, multi-step, and conditional forms in emails;
  • interactive widgets such as carousels, sliders, quizzes, and polls;
  • gamification in emails like spin the wheel, calculators, and Wordle;
  • advanced features for creating highly responsive designs;
  • real-time email template suggestions and warnings;
  • ability to add and store brand assets;
  • custom fonts and other advanced design options;
  • A/B testing;
  • contact list management;
  • built-in analytics;
  • integrations with HubSpot, Zapier, Calendly, etc.

Mailmodo offers free onboarding and supports all sorts of campaigns, from feedback collection to transactional emails.

Pricing. There’s a 21-day free trial. The pricing plans start at $40 a month, billed monthly. The annual plans are 20% cheaper.

SendGrid

SendGrid, now part of Twilio, is an email marketing platform that allows you to create effective blast campaigns and marketing workflows with ease. It’s aimed both at marketers and developers.

mass email campaign
Creating a mass email campaign in SendGrid; source: SendGrid

The most prominent features of this bulk email service provider include:

  • point-and-click email builder with an option to edit HTML;
  • responsive template library;
  • dynamic templates;
  • triggers for creating time-based drip series;
  • sign-up forms for list building;
  • dedicated IPs and custom domains for better deliverability;
  • segmentation and other list management features;
  • split testing;
  • personalized support;
  • email statistics.

SendGrid works perfectly for transactional and marketing emails. Twilio’s toolkit also includes products that make it easy to connect with customers through SMS, WhatsApp, video calls, and more.

Pricing. You can send up to 6,000 emails a month for free. The pricing plans start at $15 a month, charged monthly. There are separate pricing plans for SendGrid Email API.

Check out our list of the best alternatives to Twilio SendGrid in terms of their features and pricing.

Moosend

Moosend is a no-code mass email marketing solution that empowers businesses to create highly personalized email campaigns and enhance their impact through dedicated landing pages and subscription forms.

interface
Moosend’s interface; source: Moosend

Moosend has everything you would expect from an email blast service:

  • no-code email builder;
  • 90+ customizable templates;
  • advanced behavior-based personalization options;
  • AI features for easy content creation;
  • shoppable emails with product blocks;
  • countless audience segmentation settings;
  • CRM tools for smart contact management;
  • automated actions and workflows;
  • product recommendation tools for creating more relevant newsletters;
  • purchase probability and customer interest measurement;
  • A/B testing;
  • real-time data analytics and custom reports.

Moosend can be integrated with any popular CRM system, marketing solutions, and competing email platforms to ensure full, error-free contact synchronization.

Pricing. The platform comes with a 30-day free trial. The paid plans start at $9 a month, charged monthly. You can purchase email credits separately, based on your specific needs.

Brevo

Brevo is a conversational marketing and sales solution that promises rigorous email validation, an immaculate sender reputation, and fast email delivery. It comes with a landing page builder, sign-up forms, an SMS service, WhatsApp campaigns, a scheduling tool, and a unified inbox.

interface
Brevo’s interface; source: One Hour Professor

Let’s see what’s among Brevo’s features:

  • visual builder and 40+ customizable email templates;
  • audience segmentation based on behavior, interests, and other attributes;
  • transactional emails;
  • visual workflow editor;
  • email heat maps;
  • dynamic emails;
  • automated email blasts and re-engagement campaigns;
  • automated send-time optimization;
  • A/B testing;
  • integrations with WordPress, Shopify, and more;
  • phone and chat support;
  • advanced statistics.

Brevo makes it easy to create, launch, and track cross-channel campaigns. It also helps you track deals and adjust pipeline settings to better reflect your sales process. You can set goals, assign tasks, and prioritize leads within the software.

Pricing. There’s a limited free-forever plan — you can send up to 9,000 emails a month for free. Brevo’s pricing plans are volume-based and start at $25 a month, billed monthly. Paying annually is 10% cheaper.

Sender

Sender is a mass email marketing solution that enables users to create, send, and track email campaigns in a code-free manner. It also includes SMS marketing capabilities to help you reach your audience even when they’re offline.

dashboard
Sender’s main dashboard; source: Software Advice

Here are the main Sender’s features:

  • drag-and-drop builder with a template collection;
  • custom HTML editor;
  • pre-made, trigger-based automated email sequences;
  • custom fields and other personalization features;
  • data-based audience segmentation;
  • custom triggers;
  • analytics and reports;
  • converting pop-ups and forms;
  • 24/7 support with zero to no wait times;
  • integrations with WooCommerce, Zapier, and others.

Pricing. The service has a free plan with up to 15,000 monthly emails. To unlock more features, you can pick one of the plans starting at $19 a month, billed monthly. The annual subscriptions are 20% cheaper.

ConvertKit

ConvertKit is an email marketing hub designed specifically for creators, bloggers, and online entrepreneurs. It has solid mass-sending tools as well as networking and content management functionality.

Creating an email blast
Creating an email blast in ConvertKit; source: ConvertKit

The following features place ConvertKit among the best email blast services:

  • visual email editor;
  • professionally designed responsive templates;
  • pre-built customizable layout blocks;
  • visual marketing automation builder;
  • free migration services;
  • interactive features such as videos, countdown timers, etc.;
  • modifiable content based on tags or custom fields;
  • contact list management features;
  • A/B testing;
  • in-depth statistics for each email.

ConvertKit also has a strong set of eCommerce features, allowing you to build, promote, and sell digital products and services. It also has a landing page builder as well as a form builder, which can be a valuable addition to email.

Pricing. There’s a 14-day free trial. Every month, you can send unlimited bulk messages to 1,000 subscribers for free. The paid plans start at $15 a month, billed monthly. You can get two months for free by choosing to pay annually.

Omnisend

Omnisend is a marketing automation solution created with eCommerce businesses in mind. It helps entrepreneurs and companies engage with their customers across various channels, with a particular focus on mass email marketing.

interface
Omnisend’s interface; source: Omnisend

Omnisend can cover all of your email marketing needs and beyond, thanks to the following features:

  • WYSIWYG editor and 250+ free customizable templates;
  • dynamic discount codes for personalized commercial emails;
  • pre-built eCommerce workflows;
  • A/B testing and automation splits;
  • pop-up forms and landing pages;
  • segmentation based on customer lifecycle stages, on-site behavior, and more;
  • dynamic elements such as wheels of fortune and teasers;
  • 130+ integrations;
  • list cleaning tool;
  • multi-store accounts;
  • comprehensive dashboard and advanced reporting.

In addition, Omnisend offers easy migration tools, push notifications, an SMS service, and Facebook and Google retargeting sync.

Pricing. There’s a free plan that allows you to send up to 500 emails a month. Omnisend’s flexible pricing plans start at $16 a month, billed monthly.

Elastic Email

Elastic Email is an email automation platform that provides tools for sending, tracking, and managing mass email campaigns. It specializes exclusively in email and provides advanced yet beginner-friendly features.

Email blast templates
Email blast templates from Elastic Email; source: Software Advice

Here are some features of this bulk email service provider:

  • drag-and-drop email editor with an option to edit HTML;
  • ready-to-use email templates;
  • diverse personalization features;
  • ability to insert interactive elements into emails;
  • advanced scheduling options;
  • subscription forms;
  • pop-ups and landing pages;
  • rules and triggers for smart email automations;
  • A/B testing;
  • contact cleaning and other list management features;
  • 24/7 support;
  • detailed activity reports and insights.

Pricing. You can send up to 3,000 emails per month for free. The paid plans start at $9 a month. Elastic Email API has similar prices.

What’s the best email blast service?

Here are the platforms from our post at a glance:

ToolSelling pointPrice range
SendPulseAll-in-one solution for marketing communications, sales tracking, and business growth$
MailerLiteEmail blast service with surprisingly advanced customization features$
MailmodoAdvanced mass email software loaded with interactive features and design tools$$
SendGridPart of Twilio’s comprehensive toolkit, including SMS services, voice solutions, and video$$
MoosendRobust email blast software with CRM capabilities$
BrevoOmnichannel conversational and sales solution$$
SenderClutter-free solution for bulk email and SMS$$
ConvertKitPerfect email blast solution for creators and anyone with a strong social media presence$$
OmnisendComprehensive toolkit for omnichannel messaging$$
Elastic EmailStraightforward, email-only solution with zero distractions$

At the end of the day, it’s you who has the final say, so make sure to give these tools a test drive and get the feel of their interface before purchasing a long-term plan.

That’s a wrap

Tired of jumping from one hot new app to the other and trying to make them talk to each other?

Try SendPulse, the ultimate all-in-one solution for all things sales and marketing. Send bulk emails, grow your mailing list, send SMS, capture new leads, promote your products, create stunning websites, launch educational products, and build chatbots using our toolkit. With SendPulse, you can manage all your campaigns and deals from a single tab.

Create your free account now and see for yourself!

Date of publication:

23 Feb. 2024

Elena Timofeeva

Good writing makes my heart beat faster. So does a good conversion rate. In my free time, I obsessively learn...

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