In this article, the whats and hows of including Google Analytics email tracking into your marketing strategy.

In this article, we will talk about best practices of B2B (business to business) marketing. So, if your company sells products or services to other businesses, read on to find out what five steps will make your B2B email marketing strategy effective. To crown it all, we have prepared some useful tips and examples of B2B emails.

In this article, we reveal our findings on how beauty brands turn the subject line of their emails into a door to further purchases.

In this article, you'll find five steps you may take to reintroduce a dusty old list of subscribers to your regular email program with a re-engagement email campaign.

Search engine optimization and content marketing are a perfect match. But what about email marketing? Is it the fifth wheel or vice versa a powerful booster to your SEO efforts? Can email marketing help you increase website traffic or improve your position in Google searches? Read on to find out the answers.

85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.

One of the first choices email marketers should make while launching a new campaign is whether to use single or double opt-in. In this article, we'll explain the characteristics of each as well as their difference, so that you can choose the best option for you.

How can one reach the greatest number of potential customers within the shortest time possible and get noticed in all this endless flow of information? The answer is: get viral. Today we will throw some light on how to use viral videos in marketing.

A successful sales funnel should start with a lead magnet, but it is not where you are to stop. Each stage needs it. Using specific lead magnets on each level of the funnel will bring you more quality leads and higher conversion rates.

"Give me something I need and I will give you my soul. Well, not the soul of course, just my email, but for you, marketer, I know, this is really a big deal". This 'something' is what we call a lead magnet. Learn how to create the one which will attract your customers. The article comes in handy.