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Email Marketing

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Great email design for increasing the conversion rate

Email Marketing

Great email design for increasing the conversion rate

Lisa Kennedy

23 Dec. 2015

The email newsletter is one of the most effective tools for promoting your product or service. It allows you to communicate simultaneously with thousands of subscribers. The effectiveness of this method has been confirmed by ...

Email List Segmentation to Increase Your Sales

Email Marketing

Email List Segmentation to Increase Your Sales

Lisa Kennedy

15 Dec. 2015

Since its existence, email marketing has become more refined. Even if you send mass newsletters to subscribers, you can still make sure they make subscribers feel they are being spoken to on an individual level. ...

How to create a Call-to-Action (CTA)

Email Marketing

How to create a Call-to-Action (CTA)

Lisa Kennedy

1 Dec. 2015

Every email you send should include a Call-to-Action. Its purpose is to help the subscribers come to the final aim: to make a purchase. After reading the CTA, the user should understand what to do ...

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