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June 27, 2018
It's been five years since Gmail started sorting incoming emails into tabs: Social, Promotions, Updates, Forums and Primary. To find out what parameters influence Gmail tabs categorization, we have performed a series of tests within this email client and would like to share the results.
June 18, 2018
In our series of articles, we'll figure out how to make up a visually stunning email step by step. As the first impression matters, we'll kick off from headers — the first part a subscriber sees after email opening.
June 6, 2018
In this article, we are going to tell you about features of building HTML email templates — what are the main problems of coding them, how to work with multimedia, fonts and responsiveness — and provide the examples of codes.
May 16, 2018
What is a welcome email? How to spread it out through a series? Are there any useful tips on its timing and content? All these questions are answered in our article.
May 2, 2018
Learn the steps you should take to run an effective email marketing campaign to grow your database and get more subscribers’ engagement.
April 11, 2018
One thing is to get subscribers, but another thing is to keep them interested. You will never stop people from unsubscribing, but you may reduce such situations to minimum. We are sharing some ways how to do it.
March 13, 2018
Copywriting is more than just writing well. For email marketing, this is not a matter of principle — this is a matter of conversion. You may find a knock-down template for your emails, but nobody will create the original email copy for you cause original means genuine. We are here to unveil some secrets how to make it all incredible... and genuine.
December 22, 2017
Triggered email is a way to keep relationships with customers strong and increase your sales effectiveness. Statistics show that trigger based emails have a 381% higher click-through rate, and 624% higher conversion response compared to ...
December 13, 2017
Emails that retailers send to target each customer online and increase sales from emails.
December 11, 2017
How can a follow-up sequence emails generate leads, and which emails you should send to generate leads more effectively.
