Find out how to embed images in your emails effectively.

Engaging as many users as possible in your email campaigns shouldn't be your A-list task. What is much more important is keeping a mailing list clean; in this way, you will create a healthy environment in your outbox. Read on to find out how you can manage your mailing list to make it sparkling clean.

New email marketing solutions and tools keep coming up, so it gets harder to navigate in the dynamic marketing world and easier to make mistakes, even for experienced professionals. But don't sweat it; we will sort it out. We've prepared a list of 12 common email marketing oopsies as well as hot tips for avoiding them.

Mailbox providers anticipate potential abuse from any senders with a new IP, so you should earn their trust first to make your inboxing success. In this article, we will show you the best practices for gaining new IP's reputation and warming it up.

Find out some creative email footer examples and best practices and to make the most of this often-ignored space.

Let's explore some metrics which will help you to measure the effectiveness of your marketing efforts.

Previously, we discussed how to start an email properly, in particular, by creating eye-catching headers. Now we will walk you through the most significant block of any email — its body.

It's been five years since Gmail started sorting incoming emails into tabs: Social, Promotions, Updates, Forums and Primary. To find out what parameters influence Gmail tabs categorization, we have performed a series of tests within this email client and would like to share the results.

In our series of articles, we'll figure out how to make up a visually stunning email step by step. As the first impression matters, we'll kick off from headers — the first part a subscriber sees after email opening.

In this article, we are going to tell you about features of building HTML email templates — what are the main problems of coding them, how to work with multimedia, fonts and responsiveness — and provide the examples of codes.