Email Image Embedding: Best Practices, Examples, and Pro Tips

Email Marketing

Find out how to embed images in your emails effectively.

Six Simple Strategies for Mailing List Cleaning

Email Marketing

Engaging as many users as possible in your email campaigns shouldn't be your A-list task. What is much more important is keeping a mailing list clean; in this way, you will create a healthy environment in your outbox. Read on to find out how you can manage your mailing list to make it sparkling clean.

12 Common Email Marketing Mistakes You Should Avoid

Email Marketing

New email marketing solutions and tools keep coming up, so it gets harder to navigate in the dynamic marketing world and easier to make mistakes, even for experienced professionals. But don't sweat it; we will sort it out. We've prepared a list of 12 common email marketing oopsies as well as hot tips for avoiding them.

How to Warm Up a New IP Address for Email Campaigns

Email Marketing

Mailbox providers anticipate potential abuse from any senders with a new IP, so you should earn their trust first to make your inboxing success. In this article, we will show you the best practices for gaining new IP's reputation and warming it up.

How to Create a Flawless Email Footer

Email Marketing

We have dwelled on how to create a proper email header and body. This time we'll wrap it up and unveil the final milestone in email building — the footer.

6 Email Marketing KPIs You Should Be Tracking

Email Marketing

Let's explore some metrics which will help you to measure the effectiveness of your marketing efforts.

Building a Flawless Email. Part 2: Body

Email Marketing

Previously, we discussed how to start an email properly, in particular, by creating eye-catching headers. Now we will walk you through the most significant block of any email — its body.

Building a Flawless Email. Part 1: Header

Email Marketing

In our series of articles, we'll figure out how to make up a visually stunning email step by step. As the first impression matters, we'll kick off from headers — the first part a subscriber sees after email opening.

Welcome Email Series: the Art of Greeting New Subscribers

Email Marketing

What is a welcome email? How to spread it out through a series? Are there any useful tips on its timing and content? All these questions are answered in our article.

Effective Email Campaign in Five Simple Steps

Email Marketing

Learn the steps you should take to run an effective email marketing campaign to grow your database and get more subscribers’ engagement.