Search engine optimization and content marketing are a perfect match. But what about email marketing? Is it the fifth wheel or vice versa a powerful booster to your SEO efforts? Can email marketing help you increase website traffic or improve your position in Google searches? Read on to find out the answers.

Find out how to calculate the return on email marketing investments, learn its different goals and measurements, and check several ROI calculators.

Explore the best practices for your Thanksgiving email campaigns.

In this article, we'll unscramble the main steps towards a successful email marketing strategy that will help you grow your business and improve your revenue.

Email A/B testing is a bulletproof way not to get lost among dozens of ideas for your email. In this article, we'll share nine ideas for A/B testing and show you how to run your own split tests in SendPulse.

Email blacklist may be a big problem for active senders — a sudden decrease in delivery rate might be a sign that a sending domain or IP address has hit a blacklist. In case you’ve faced this problem or want to reduce the risks in the future, this entry will dot the i’s.

Color in email marketing is a hard-hitting branding and decision-making tool. But how to choose the right one? Read on to find out related tips and tricks.

85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.

Sender reputation is a key factor of email deliverability rate, which, however, can be messed up by many aspects including spam traps. In this entry, we've described different types of spam traps as well as the ways to prevent them from getting into your mailing list.

Let's explore how to use email marketing for fashion brands