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September 13, 2018
85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.
September 7, 2018
Sender reputation is a key factor of email deliverability rate, which, however, can be messed up by many aspects including spam traps. In this entry, we've described different types of spam traps as well as the ways to prevent them from getting into your mailing list.
September 4, 2018
We decided to find out how fashion brands onboard new subscribers and maintain the bond in email marketing campaigns. So we challenged ourselves with a fashion email research, and now we'd like to present our end-to-end experience and share our findings.
August 31, 2018
Explore some email subject line ideas and examples to help your campaigns break the ice and engage with your subscribers.
August 28, 2018
Today, to be closer to your audience and provide the best experience possible, you should focus on mobile first. In this article, we’ve prepared plenty of useful hacks for you to understand how to optimize your emails for mobile, so read on.
August 23, 2018
Click-through rate (CTR) is the percentage of users viewing an email who click on a specific link that appears in it. In this article, we will suggest 13 tips on how to improve your CTR.
August 21, 2018
Hitting the recipients' inboxes without being flagged as spam is the ultimate dream of each email marketer. That is where sender score matters. Even more, it's paramount to successful deliverability. This time we'll explore what sender reputation is, what factors affect it, and how to keep it as high as possible.
August 8, 2018
72% of consumers prefer companies to contact them via email rather than other channels. Restaurant businesses are no exception. So it’s high time you include email in the list of your marketing tools and got ...
August 6, 2018
Many of you have been in email marketing for years, and now you probably know all ins and outs that make an effective campaign. However, this situation can backfire: over time, campaigns start to look dull, content becomes boring, and email marketers struggle to find new concepts. That's when we offer you a lifeboat — collection of email ideas. If you haven't seen the first pack of email content ideas yet, go on and scroll through it. In this part, we will provide you with the second portion of inspiration.
August 1, 2018
Learn how to build communication with your customers using milestone emails.
