Email A/B testing is a bulletproof way not to get lost among dozens of ideas for your email. In this article, we'll share nine ideas for A/B testing and show you how to run your own split tests in SendPulse.

Email blacklist may be a big problem for active senders — a sudden decrease in delivery rate might be a sign that a sending domain or IP address has hit a blacklist. In case you’ve faced this problem or want to reduce the risks in the future, this entry will dot the i’s.

Color in email marketing is a hard-hitting branding and decision-making tool. But how to choose the right one? Read on to find out related tips and tricks.

85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.

Sender reputation is a key factor of email deliverability rate, which, however, can be messed up by many aspects including spam traps. In this entry, we've described different types of spam traps as well as the ways to prevent them from getting into your mailing list.

We decided to find out how fashion brands onboard new subscribers and maintain the bond in email marketing campaigns. So we challenged ourselves with a fashion email research, and now we'd like to present our end-to-end experience and share our findings.

47% of recipients open emails based on a subject line only. In this article, we'll walk you through 11 effective approaches you can take to make your emails break through the ice, engage with your subscribers boosting their curiosity, and encourage the open.

Today, to be closer to your audience and provide the best experience possible, you should focus on mobile first. In this article, we’ve prepared plenty of useful hacks for you to understand how to optimize your emails for mobile, so read on.

Click-through rate (CTR) is the percentage of users viewing an email who click on a specific link that appears in it. In this article, we will suggest 13 tips on how to improve your CTR.

Hitting the recipients' inboxes without being flagged as spam is the ultimate dream of each email marketer. That is where sender score matters. Even more, it's paramount to successful deliverability. This time we'll explore what sender reputation is, what factors affect it, and how to keep it as high as possible.