Marketing Strategy

Learn what is targeted email marketing and how to take advantage of it.

If you want to shape an interested and engaged audience, permission-based email marketing is a must for you. In…

Find a guide on email marketing for startups with tips on how to go from receiving your first subscriber to sending…

To help you start off successfully with your restaurant email marketing, we've collected a bunch of email content…

In this article, we'll unscramble the main steps towards a successful email marketing strategy that will help you…

Email A/B testing is a bulletproof way not to get lost among dozens of ideas for your email. In this article, we'll…

Email blacklist may be a big problem for active senders — a sudden decrease in delivery rate might be a sign that a…

85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel…

In this article, we'll dwell on how to segment your mailing list and discuss the segmentation criteria necessary…

Sender reputation is a key factor of email deliverability rate, which, however, can be messed up by many aspects…