Marketing Analytics

Find out how to calculate email churn rate as well as the tips on how to reduce it.

In this article, the whats and hows of including Google Analytics email tracking into your marketing strategy.

Find out how to calculate the return on email marketing investments, learn its different goals and measurements,…

Click-through rate (CTR) is the percentage of users viewing an email who click on a specific link that appears in…

We've gathered relevant email marketing stats for you to keep updated on trends and hit on new ideas, and divided…

If you want to know for sure how well your email marketing campaign is doing, you should pay attention to the…

Let’s talk in detail about the functioning of SendPulse's artificial intelligence feature and the advantages it…

Email is one of the most powerful digital marketing tools out there. By now, it is known that email marketing is an…