Marketing Analytics

In this article, the whats and hows of including Google Analytics email tracking into your marketing strategy.

Find out how to calculate the return on email marketing investments, learn its different goals and measurements,…

Click-through rate (CTR) is the percentage of users viewing an email who click on a specific link that appears in…

We've gathered relevant email marketing stats for you to keep updated on trends and hit on new ideas, and divided…

If you want to know for sure how well your email marketing campaign is doing, you should pay attention to the…

Picture by Philippe Put on Flickr Professional marketers probably know that stably high open rates demand a lot…

Email is one of the most powerful digital marketing tools out there. By now, it is known that email marketing is an…

The ability to keep customers is equally important for both startups and big businesses. Unfortunately, some…

Every business that aims for success in email marketing needs to increase their email open rate. It's a common…

The proper subject line is one of the main parts of a successful email message. Actually, the subject line…