6 Community Marketing Strategies for Business Owners

Marketing and Sales

6 Community Marketing Strategies for Business Owners

Community marketing involves creating an environment of shared interest between you and your target customers. The environment builds a community, helping you establish the much-needed human connection with your prospects. It helps them realize that ...

The Dos and Don’ts of Website Pop-up Design

Marketing and Sales

The Dos and Don’ts of Website Pop-up Design

Designing pop-ups is like skating on thin ice. If you make them too intrusive, Google might penalize your website. Also, users are fed up with aggressive, spammy pop-ups — they don’t like to be manipulated ...

8 TikTok Marketing Tips and Top Examples

Marketing and Sales

8 TikTok Marketing Tips and Top Examples

Launched in August 2018, TikTok was first introduced to the general public as a video-sharing social networking service, which was believed to be the next Instagram or Facebook one day. During the first months of ...

Teach Better: How to Build a Chatbot for Education

Chatbots

Teach Better: How to Build a Chatbot for Education

Teachers and students are already communicating via messaging platforms. Emails too, but waiting too long for your professor to reply when you’re asking for a deadline extension or important update can sometimes cost a student ...