Preparing for an Email Marketing Campaign

Marketing and Sales

Preparing for an Email Marketing Campaign

Email marketing is alive and continues to increase profits through creating repeat sales. The low price (you might even find free offers for small businesses) and ease of use makes email marketing an easy channel ...

How to Improve Your Mailing List

Marketing and Sales

How to Improve Your Mailing List

The more active the subscribers based in your mailing list, the more responses in the form of high indexes of metrics you get. The secret is in the user’s involvement. Your recipients should be interested ...

Email series: what and how to send

Email Marketing

Email series: what and how to send

More and more companies use a series of emails instead of regular, individual newsletters. Why is this happening? Because a series of emails have more advantages for both the company and its customers. Here are ...

Top 6 Variants of the Unsubscribe Page

Email Marketing

Top 6 Variants of the Unsubscribe Page

Every marketer knows how difficult it is to get a new subscriber. That’s why the process of parting with subscribers is particularly painful. But, unfortunately, unsubscribing is an essential and inevitable process in email marketing. ...

Email List Segmentation to Increase Your Sales

Email Marketing

Email List Segmentation to Increase Your Sales

Since its existence, email marketing has become more refined. Even if you send mass newsletters to subscribers, you can still make sure they make subscribers feel they are being spoken to on an individual level. ...

How to create a Call-to-Action (CTA)

Email Marketing

How to create a Call-to-Action (CTA)

Every email you send should include a Call-to-Action. Its purpose is to help the subscribers come to the final aim: to make a purchase. After reading the CTA, the user should understand what to do ...