Tips on how to build an effective email address list

Marketing and Sales

Tips on how to build an effective email address list

In 2013 The Radicati Group reported that approximately 4.9 billion people would use email services in 2017. Incredible numbers, aren’t they? Today, email marketing is still one of the most effective channels to communicate with ...

How to Use Images in Emails Wisely

Email Marketing

How to Use Images in Emails Wisely

Why do you need to think about the image you’re going to include in your email? The most important thing is revealed in the email subject line and text, and the image is an additional ...

Using Machine Learning in Your Email Program

Marketing and Sales

Using Machine Learning in Your Email Program

Machine learning is the science of setting up computer programs to analyze information and making intelligent decisions like human beings. Machine learning and artificial intelligence are being practically used in many forms by businesses all ...

Millennial Email Marketing that Works

Email Marketing

Millennial Email Marketing that Works

Millennials have surpassed baby boomers to become the largest generation in the world. Businesses of all types and sizes will have to remodel their marketing strategy to appeal to millennial. We know that millennial generation ...