Six Simple Strategies for Mailing List Cleaning

Email Marketing

Six Simple Strategies for Mailing List Cleaning

Engaging as many users as possible with your email campaigns shouldn’t be your biggest priority. What is much more important is keeping your mailing list clean; in this way, you will create a healthy environment ...

Building a Flawless Email. Part 3: Footer

Email Marketing

Building a Flawless Email. Part 3: Footer

We have dwelled on how to create a proper email header and body. This time we’ll wrap it up and unveil the final milestone in email building — the footer. Footer elements A footer is ...

Building a Flawless Email. Part 2: Body

Email Marketing

Building a Flawless Email. Part 2: Body

In our previous article, we discussed how to start an email properly, in particular, by creating eye-catching headers. Now we will walk you through the most significant block of any email — its body. Email ...

How to Avoid the Promotions Tab in Gmail

Email Marketing

How to Avoid the Promotions Tab in Gmail

It’s been five years since Gmail started sorting incoming emails into tabs: Social, Promotions, Updates, Forums and Primary. According to Return Path’s research, 19.9% of Gmail users never open messages that ended up in the ...

Building a Flawless Email. Part 1: Header

Email Marketing

Building a Flawless Email. Part 1: Header

Numbers are merciless: every day users receive twice as many emails as they send, which makes each email campaign a real battlefield for audience’s attention. This makes just an ordinary email with a special offer ...