How to Calculate ROI on Email Marketing

Email Marketing

How to Calculate ROI on Email Marketing

Email is considered to be the most effective marketing channel with its return on investment (ROI) of $39.40 per email. Read on to find out how to calculate yours, learn different goals and measurements of ...

How to Implement an Email Marketing Strategy

Email Marketing

How to Implement an Email Marketing Strategy

While social media and messengers are taking the digital communication by storm, email marketing is still a top way to generate and nurture leads. However, email campaigns do fail to succeed sometimes. In 40% of cases, ...

A/B Testing Ideas For Your Email Campaigns

Email Marketing

A/B Testing Ideas For Your Email Campaigns

While creating an email campaign, you cannot solely rely on your instincts — proven content and design are a must for a successful email. But how can you avoid getting lost among dozens of ideas ...

Colors in Email Marketing: Send the Right Impression

Email Marketing

Colors in Email Marketing: Send the Right Impression

Psychologists state there is a strong connection between colors and feelings. Email marketers, in turn, see color triggers as a hard-hitting branding and decision-making tool. There’s a reason for that — 85% of users are ...