Top 6 Variants of the Unsubscribe Page

Email Marketing

Top 6 Variants of the Unsubscribe Page

Every marketer knows how difficult it is to get a new subscriber. That’s why the process of parting with subscribers is particularly painful. But, unfortunately, unsubscribing is an essential and inevitable process in email marketing. ...

Email List Segmentation to Increase Your Sales

Email Marketing

Email List Segmentation to Increase Your Sales

Since its existence, email marketing has become more refined. Even if you send mass newsletters to subscribers, you can still make sure they make subscribers feel they are being spoken to on an individual level. ...

How to create a Call-to-Action (CTA)

Email Marketing

How to create a Call-to-Action (CTA)

Every email you send should include a Call-to-Action. Its purpose is to help the subscribers come to the final aim: to make a purchase. After reading the CTA, the user should understand what to do ...

How to promote a startup?

Email Marketing

How to promote a startup?

We are living in a culture for success. There are so many people inspired by great examples and great entrepreneurs who decide to set up a startup that it is hard to keep up with ...

8 best ways for opt-in form optimization

Marketing and Sales

8 best ways for opt-in form optimization

Every day, millions of users are surfing the net looking for interesting information, sales, books, news and all that jazz. All of these users can be your potential clients or at least your potential subscribers. ...