Best Unbounce Alternatives for Building Landing Pages [2024 Comparison]

Unbounce is an AI-powered solution for creating landing pages that is well-known for its straightforward interface, extensive customization options, and seamless integration with various marketing tools.

However, when it comes to crafting pages, there is no one-size-fits-all solution. Some companies might want to find a solid platform that is equally simple to use as Unbounce but offers a more feature-rich page-building environment, while others might need fewer limitations or lower prices.

In this post, we’ll reveal some of the best alternatives to Unbounce that cater to different needs and guide you through their unique selling points and pricing models.

Key Unbounce features

Before diving into the best Unbounce alternatives, let’s take a look at some features the platform offers:

• Drag-and-drop editor. This intuitive tool lets you add, delete, and rearrange various elements on your page and see all your changes in real time. You can make these adjustments without writing a single line of code.
• Templates. Unbounce offers 100+ templates with a well-thought-out structure. They are categorized by business fields, campaign types, and unique features. For instance, there are customizable templates for a SaaS business that wants to encourage visitors to get a callback or a real estate agency that would like to let visitors easily schedule a home assessment.
• AI optimization and copywriting. The platform allows you to dynamically route new visitors to pages where they are more likely to convert, identify conversion patterns, and automatically generate, expand, and rephrase copy in English, Spanish, Portuguese, Dutch, German, and French.
• Script manager. You can manage and apply custom JavaScript, CSS, and HTML code, such as tracking or analytics scripts, across multiple landing pages in one go, reducing the time spent updating individual pages.
• A/B testing. You can build, launch, and analyze multiple versions of your landing page, experimenting with different flows, layouts, headlines, visuals, or CTAs, to find what resonates better with your target audience.
• Page speed optimization. The platform automatically compresses your images, supports SVG graphics, minifies JavaScript resources, leverages browser caching, and uses other techniques to help improve your page delivery and load times.
• Pop-ups. The platform lets you create visitor-triggered forms and run them on any landing page to capture leads, promote offers, or guide visitors through your site. You can also choose how often pop-ups appear on your pages and target visitors based on their location or specific cookies.

Although some Unbounce features go beyond the basics, it’s essential to consider its potential drawbacks.

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Unbounce downsides

Based on Unbounce reviews from various platforms, we’ve identified several issues users faced:

• High pricing. Many reviews state that Unbounce pricing is relatively high compared to other similar platforms, starting at $74/month when billed annually. There’s no low-tier priced option for small businesses and startups on a tight budget.
• Steep learning curve. Users often mention that learning how to use Unbounce effectively takes time, especially for those without technical, design, and marketing backgrounds.
• Limited design flexibility. Some users find the drag-and-drop editor limiting when it comes to advanced customizations. A bit more sophisticated page designs require a programmer, and converting desktop design to mobile can be tricky.
• Unresponsive customer support. Unbounce reviews frequently mention that the support team can be slow and sometimes less helpful than expected.

Some negative Unbounce reviews also mention somewhat outdated templates, basic reporting, slow loading times for the builder, and pages not rendering well on smaller screens.

Popular alternatives to Unbounce

If you’re curious about your options, we’ve gathered a list of the best Unbounce alternatives to consider. Some platforms provide a basic range of features, while others offer even more than a business needs. Let’s explore their functionality, unique tools, and pricing one by one.

SendPulse

SendPulse is an all-in-one platform with a range of marketing and sales tools suitable for beginner entrepreneurs, mid-sized companies, and established businesses. It allows you to create professional-looking websites and landing pages to turn clicks into sales, set up live chats and chatbots to provide round-the-clock support, run pop-ups to gather contact data, and leverage different communication channels to interact with customers.

With SendPulse, you can create a website of any complexity with all the required functionality without any coding experience or technical background. The platform provides a visual builder with numerous elements and widgets, so you can simply drag and drop the required ones onto your pages and customize them to match your brand’s identity.

This Unbounce alternative also has an extensive library of ready-to-go templates that can be your starting point for creating a unique online store, personal blog, portfolio, and other types of websites. You can add carousels, videos, text blocks, contact forms, maps, countdowns, and more to compose a fully operational website in no time. In addition, experts can use the custom code feature to embed their HTML, CSS, or JavaScript snippets.

Here’s what SendPulse landing page builder has to offer its users:

• AI writing assistant;
• customization settings for an entire page or separate elements;
• sitewide header and footer;
• static and hover effects for images;
• one-click payment option;
• custom 404 pages;
• countdown timer element;
• FAQ section;
• free SSL certificates;
• multi-channel subscription and lead capture forms.

Pricing. SendPulse offers a free plan with basic features and some limitations. The platform’s paid plans start at $18 per year.

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Swipe Pages

Swipe Pages is another Unbounce alternative offering landing page-building capabilities. It includes design, conversion-oriented, and analytics features, along with various integrations, custom domain, and SSL encryption.

The platform lets you use a drag-and-drop builder that lists more than 25 elements, from pricing tables and star ratings to progress bars and image carousels. You can also start with one of 40+ templates for various business fields and use cases and prototype your pages using 80+ pre-made blocks. Besides, you can access free professional images from Unsplash and icons from popular icon kits.

This alternative to Unbounce offers the following features:

• AMP pages;
• AI assistant;
• multi-step forms;
• Stripe’s one-click checkout;
• Unsplash images;
• hosting with SSL and CDN;
• direct integrations;
• custom root domain and unlimited subdomains.

Pricing. Swipe Pages offers a 14-day trial period. Paid plans start at $29/month, billed annually.

Instapage

Instapage is another Unbounce alternative equipped with a landing page solution that empowers you to create on-brand, mobile-responsive pages. The platform offers page templates that cover medical, travel, recreation, eCommerce, SaaS, real estate, beauty, and other industries. It also comes with various tools to optimize your pages, including ad-to-page personalization, AI-assisted experiments, heatmaps, and more.

Instapage lets you connect your Google Ads account to import campaigns to AdMap. It’s a built-in feature that aims to help you deliver unique experiences for each active ad and guide your campaign’s target audience through a fully personalized sales funnel. In addition, it supports parallel collaboration, allowing real-time comments and edits across multiple projects with teammates.

This Unbounce alternative has the following features:

• 500+ customizable layouts;
• AI content generation tool;
• built-in AMP support;
• reusable and sitewide blocks;
• triggered pop-ups and sticky bars;
• A/B testing;
• Marketo, Salesforce, Hubspot, and Zapier integrations;
• team management and permissions.

Pricing. You can try Instapage features during a 14-day free trial. The platform’s most affordable paid plan costs $79/month when billed annually.

Zipify Pages

Zipify Pages is a dedicated Shopify app that lets you create landing pages based on pre-made templates. You can use and customize various blocks to make up your page, including video, image, copy, countdown timer, customer reviews, etc.

Thanks to global sections, users can edit and update blocks and designs simultaneously across all pages so that it’s easier to maintain brand consistency and uniformity. Additionally, the app features an AI Copy Generator integrated into the text editor to help you save time when creating page content.

Zipify Pages comes with the following features:

• 70+ pre-designed templates;
• AI copy generator;
• custom HTML, CSS, and JS code support;
• product bundle, upsell, and cross-sell builders;
• Unsplash image library;
• built-in split testing;
• detailed analytics.

Pricing. Zipify Pages lets you start with a 14-day trial period. When the trial expires, you have to choose one of the platform’s paid plans, ranging from $19 to $99 monthly.

SeedProd

SeedProd is a WordPress landing page builder packed with features to help online businesses generate more leads. With its intuitive visual builder, users with no coding experience can design conversion-oriented pages by dragging and dropping basic and advanced elements like text, images, buttons, progress bars, review boxes, business hours, and more.

There are also pre-made templates catering to various goals and use cases, including sales, login, maintenance, error, squeeze, coming soon pages, and more. Each template is fully customizable so that you can adjust every element, from font style and color schemes to layout and images.

This Unbounce alternative also offers the dynamic text feature that allows you to create and show different content versions to your visitors based on their location, search queries, and more. Furthermore, you can generate copy and images using the platform’s built-in AI tools.

Some of SeedProd’s notable features include:

• pre-built sections and page templates;
• global reusable blocks;
• AI copy and image generation;
• custom fonts and colors;
• HTML and CSS support;
• add-to-cart and checkout buttons;
• access control by roles or IP;
• email marketing and Zapier integrations.

Pricing. SeedProd lets users test its features for 14 days. Its paid plans range from $79 to $599 per year. The platform also offers special introductory prices that are 60% lower.

Landingi

Landingi is a beginner-friendly landing page editor that allows users to create high-quality landing pages, microsites and one-pagers from scratch without any coding knowledge. This Unbounce competitor offers 400+ fully customizable templates for various industries, including finance, medicine, real estate, eCommerce, among others.

Landingi features an AI-powered writing assistant for streamlining your image and copy generation and editing, as well as SEO optimization. With the platform’s EventTracker, you can gather valuable insights into visitors’ scrolling patterns and click behaviors, which will help you improve your landing page’s conversion rates. Additionally, Landingi seamlessly integrates with a wide variety of CRM systems, and analytics, marketing, and eCommerce tools.

Using this Unbounce alternative, you can also add lead capture forms, pop-ups, thank you pages, hello bars, countdown timers, videos, lightboxes, and more. On top of that, this platform supports custom HTML, JavaScript, and CSS code, letting you create completely unique designs.

Landingi provides the following features:

• 400+ customizable templates;
• pop-ups, online forms, webhooks;
• AI-powered assistant;
• extensive third-party integrations;
• custom HTML, JavaScript, and CSS code support;
• advanced built-in analytics and A/B testing.

Pricing. This Unbounce competitor offers a free plan; its most affordable paid plan is priced at $24 per month when billed annually.

Leadpages

Leadpages is a landing page builder and lead generation tool designed to help businesses create and manage web pages and capture leads effectively. This Unbounce alternative offers a wide range of conversion-optimized templates, pre-made widgets, as well as AI tools for image and text generation for streamlining your design process.

LeadPages seamlessly connects with numerous marketing and analytics tools and CRM systems, and offers a variety of built-in lead generation, engagement, and conversion tools. Using this platform, you can create and launch pop-ups and alert bars triggered by user behavior, add opt-in forms, conduct A/B tests, and more.

LeadPages offers the following functionality:

• 250+ customizable templates;
• A/B testing;
• pop-ups and alert bars;
• lead generation forms;
• webinar and event pages;
• custom domain;
• eCommerce integration;
• lead magnet delivery.

Pricing. Leadpages doesn’t offer a free plan but lets users test its features during a 14-day free trial. The platform’s most affordable paid plan starts at $37 per month when billed annually.

Brevo

Brevo is a robust digital marketing platform that offers email marketing, SMS marketing, marketing automation, and transactional email services. This Ubounce alternative provides a landing page builder to help you create personalized pages that reflect your brand’s colors, fonts, and images.

Using this platform’s intuitive drag-and-drop interface, you can easily customize your landing page to fit your needs without writing a single line of code. Brevo offers a wide range of pre-designed templates optimized for conversion, including forms, images, and compelling CTAs. Also, the builder comes with powerful analytics and A/B testing tools to help you fine-tune your pages for the best results.

Brevo offers the following features:

• customizable templates and scheduling options;
• automated workflows based on user behavior;
• page tracking;
• sign-up forms;
• A/B testing;
• advanced analytics;.

Pricing. Brevo’s free plan does not include its landing page builder. To access it, you need to opt for the platform’s Business plan, which starts at $18 per month when billed annually.

ActiveCampaign

ActiveCampaign is another Unbounce alternative offering tools for creating and customizing landing pages, email marketing, marketing automation, sales automation, and CRM. The platform has a feature-rich landing page builder, allowing you to easily customize your content with forms, buttons, images, navigation bars, and sections. Also, ActiveCampaign offers 100+ pre-designed templates for different goals and industries.

This Unbounce competitor seamlessly integrates with eCommerce tools like Shopify, WooCommerce, and Magento, as well as various CRM, analytics systems, and lead generation tools. The solution enables you to track customer purchases, recover abandoned carts, and personalize follow-up communications in one place.

ActiveCampaign has the following features:

• AI-powered tools;
• extensive template library;
• advanced tracking, analytics and reporting;
• A/B testing;
• segmentation and marketing automation features;
• dynamic content.

Pricing. The prices for plans with custom landing pages start from $49 per month when billed annually.

Conclusion

To find the best platform for your business, check out our comparison of the ten top landing page builders, comparing them on price, usage limits, and features. We hope one of these Unbounce alternatives will meet your needs and help you reach your business goals.

If you’re seeking for an affordable, all-in-one landing page building and marketing automation solutions, SendPulse might be your best choice.

The platform offers an intuitive, feature-packed landing page and website builder that has all tools you need to create stunning, high-coverting pages. Also, SendPulse seamlessly integrates multiple communication channels, including chatbots, emails, web push notifications, live chats and SMS campaigns, allowing to effectively engage your target audience while saving time with powerful automated flows. With its advanced analytics tools, you can track your campaigns and user behavior, allowing you to make data-driven decisions. And that’s just the beginning.

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