When running a small business, you have to think about how to optimize resources and efficiency, reduce costs, and attract more customers. To achieve these goals, it is worth using some helpful small business tools.
These useful services can help you with one of the most critical aspects of your small venture, namely, marketing. A good marketing tool enables you to reach more prospects, engage existing customers, and keep track of their behavior easily.
Small business tools can provide you with many helpful solutions; in particular, they can
- simplify business tasks;
- increase the productivity of employees through automation;
- improve communication;
- streamline data processing and management;
- create engaging and profitable campaigns.
Depending on the type of business you are running and your priorities, you can choose the right software to go with. But since there are so many of them available, you may have a hard time selecting the best option. That’s why we’ve decided to do some research and provide you with a list of the 10+ most effective small business tools.
Pricing: Free plan available; paid pricing plans vary from $4.50/mo to $24.50/mo.
Wix is a website builder suitable for small and medium-sized businesses looking for a comprehensive eСommerce management tool. It helps create a commercial website with zero coding involved. With this tool, you can build a fully optimized storefront to drive traffic and provide a streamlined experience.
The main features of this software include
- unlimited web pages;
- mobile optimization;
- intuitive website builder;
- free hosting;
- 500+ templates;
- automatic blog styling;
- multiple payment methods;
- animation and video backgrounds.
There’s no need to create a website from scratch since Wix offers a variety of pre-designed templates to choose from. Take a look at the choice:
Pricing: It is available for free.
HubSpot CRM allows you to streamline customer support, marketing, and sales. It helps businesses in organizing, tracking, and nurturing leads and existing customers. On HubSpot, you can grow your traffic, generate more conversions, connect with customers, create business and customer profiles, organize customer engagement and communication.
The main features of HubSpot CRM are the following:
- contact management;
- live chat and bot;
- email scheduling and tracking;
- email templates;
- integration with different apps, software, and tools.
Below is an example of the user profile created on HubSpot:
Pricing: It’s totally free.
Office applications are among the most important software for business. You are likely using such software every day within your company. Google Docs, an online word processor from Google, is a component of Google Suite and is one of the most popular tools available today. It is a great solution for smooth collaboration between team members and partners.
Here are some of the Google Docs’ features to mention:
- editing and styling tools;
- ready-made templates;
- in-built Google Search;
- offline access;
- different types of charts and diagrams;
- spelling and grammar check;
- voice typing.
Check out the templates offered by Google Docs below:
Pricing: Free plan is available. If you have less than 2,500 subscribers, you can send them up to 15,000 emails for free monthly. The cost of paid pricing plans depend on your contact list size and starts at $7.88.
SendPulse is multi-channel marketing service that works best for small businesses. You can use this tool to send automated marketing emails, free web push notifications, SMS, customized messages on Facebook Messenger. It has pre-designed email campaign templates that you can edit using a drag and drop editor. Fuel up your marketing strategy with personalization and deep segmentation.
Among the key features of SendPulse are the following:
- email list management;
- triggered emails;
- A/B testing
- email monitoring and statistics;
- subscription form builder.
Below is a screenshot of a user account in SendPulse:
Pricing: Free plan available with unlimited boards, lists, cards, and one power-up per board; other plans start at $9.99/mo per user and include unlimited power-ups and support.
Trello is a project management solution, which allows users to organize and prioritize tasks through boards, cards, and lists. This tool enables teams to work and collaborate on a variety of projects at the same time.
Here is a list of the main Trello’s features:
- unlimited cards and lists;
- unlimited personal boards;
- syncs with all devices;
- personal and team boards;
- file attachments.
Take a look at the project manager sample board created with Trello:
Pricing: Process Street has a freemium tier but the basic plan starts at $15 per user per month or $12.50 when paid annually. For the full feature set, the standard plan is priced at $30 per month or $25 when paid annually. Custom plans are available.
Process Street is superpowered checklists for process management and workflow automation. Simply create your processes as templates and run the process as a single instance checklist. You can add form fields or connect checklists to trigger actions in other apps through thousands of integrations. Process Street is one of the most popular tools for small businesses to document and follow standard operating procedures, SOPs.
Some of the key features of Process Street include:
- simple checklist UX;
- easy drag-and-drop template builder;
- form fields to collect structured data;
- if-this-then-that conditional logic;
- integration with thousands of other tools;
- possibility to assign tasks or checklists.
Below you can see the template builder in action:
Pricing: Free for Essential Plan; paid pricing plans vary from $25/mo to $80/mo.
Yocale is the top online scheduling software and calendar management tool on the market today for all appointment-based businesses. For businesses, Yocale allows them to run a smooth and efficient work day. With an all-in-one marketing and business management solution to help automate day-to-day operations, grow your business through promotions and marketing as well as simplify your business. Yocale’s super flexible scheduling puts a business in complete control with these easy-to-use tools that can be accessed from any device 24/7.
Yocale’s main features include
- online scheduling;
- calendar management;
- automated SMS and email appointment reminders;
- client management;
- multi-location management;
- point of sale;
- reserve with Google Integration;
- video conferencing;
- form management;
- resource management.
Here’s how Yocale’s interface looks: