Click-through rate (CTR) is the percentage of users viewing an email who click on a specific link that appears in it. In this article, we will suggest 13 tips on how to improve your CTR.

Want to enjoy all the advantages of using images in email campaigns? Want to understand how to build an email using responsive design and get to know how to embed pictures in your SendPulse emails? This article is to meet your expectations, so keep reading.

Which performs better: email or social media? It's the question that seems to have been on everybody's mind for as long as these tools are around. Would you like to know the benefits each channel provides to marketers and the ways to combine this duo? If so, keep reading.

In regards with GDPR SenPulse has prepared a set of tools for its users: allowing subscribers to edit or delete their personal information, and providing an option to re-confirm consent to receive messages. Including the variables for data processing concent — when and wfrom which IP address.

How can one reach the greatest number of potential customers within the shortest time possible and get noticed in all this endless flow of information? The answer is: get viral. Today we will throw some light on how to use viral videos in marketing.

What is a welcome email? How to spread it out through a series? Are there any useful tips on its timing and content? All these questions are answered in our article.

Learn the steps you should take to run an effective email marketing campaign to grow your database and get more subscribers’ engagement.

A list of measures SendPulse is taking to adhere to the General Data Protection Regulation (GDPR).

How startups can use email marketing to promote their ICOs.

A successful sales funnel should start with a lead magnet, but it is not where you are to stop. Each stage needs it. Using specific lead magnets on each level of the funnel will bring you more quality leads and higher conversion rates.