Millennials have surpassed baby boomers to become the largest generation in the world. Businesses of all types and sizes will have to remodel their marketing strategy to appeal to millennial. We know that millennial generation ...

A study by Microsoft showed that our attention span has dropped to just 8 seconds. That is more than 33% drop from a relatively longer span of 12 seconds in the year 2000. This study ...

Email is one of the most powerful digital marketing tools out there. By now, it is known that email marketing is an essential part of a company’s marketing efforts. But sending quality emails is only ...

The number of email campaigns Target sent between Dec. 26 and Jan. 2 rose nearly 87%, according to Internet Retailer. For digital marketers, this begs the question of which is better with regards to email ...