Michael Kolodka

Michael Kolodka

I write articles about useful SendPulse tools and major updates of our services. Also, I build user manuals to help our customers get the full benefit of all features our platform offers.

How to Warm Up a New IP Address for Email Campaigns

July 11, 2018

Emails

Mailbox providers anticipate potential abuse from any senders with a new IP, so you should earn their trust first to make your inboxing success. In this article, we will show you the best practices for gaining new IP's reputation and warming it up.

How to Avoid the Promotions Tab in Gmail

June 27, 2018

Emails

It's been five years since Gmail started sorting incoming emails into tabs: Social, Promotions, Updates, Forums and Primary. To find out what parameters influence Gmail tabs categorization, we have performed a series of tests within this email client and would like to share the results.