How to create a Call-to-Action (CTA)

Emails

Every email you send should include a Call-to-Action. Its purpose is to help the subscribers come to the final aim: to make a purchase. After reading the CTA, the user should understand what to do ...

8 best ways for opt-in form optimization

Strategies

Every day, millions of users are surfing the net looking for interesting information, sales, books, news and all that jazz. All of these users can be your potential clients or at least your potential subscribers. ...

Email Marketing vs Social Media. Why Is Email Still More Effective?

Emails

Take a look at email marketing vs social media game and find out how to build a successful email marketing routine.