How to Rock it with Your Opt-in
September 30, 2016
Millions of people surf the web every day. Think for a moment: this is a huge pool of your potential subscribers! We are going to discuss how to draw more people to your mailing list ...
Marketing and Sales
Emails That Help You Build Subscribers’ Trust
September 9, 2016
Subscribers’ trust is the main thing your business relationships should start with. It is key to development and growth of your business. When collaboration is based on trust, your subscribers become leads, and then turn ...
10 Copywriting Mistakes You Want to Avoid
August 25, 2016
Writing for many of us means creation. It’s easy to picture a writer as someone sitting at a desk full of wrinkled paper, an ashtray filled with cigarettes, and a landslide of coffee cups. In ...
The basics of behavioral psychology to improve content marketing
August 12, 2016
The goal of behavioral psychology in content marketing is to change the behavior of the client in order to benefit the business. Marketers use it to increase traffic, engagement, conversions, and other metrics. To achieve ...
Preparing for an Email Marketing Campaign
July 29, 2016
Email marketing is alive and continues to increase profits through creating repeat sales. The low price (you might even find free offers for small businesses) and ease of use makes email marketing an easy channel ...
How to Improve Your Mailing List
June 16, 2016
The more active the subscribers based in your mailing list, the more responses in the form of high indexes of metrics you get. The secret is in the user’s involvement. Your recipients should be interested ...
A/B test for emails – 30 ideas for testing. Part 2
May 12, 2016
In the first part of our article we have said about that fact that in order to improve the efficiency of newsletters, the A/B test was invented, also known as split testing. It helps to ...
A/B test for emails – 30 ideas for testing. Part 1
May 5, 2016
The ability to generate brilliant and original ideas says a lot about a marketer’s talent. This capacity is also appreciated in email marketing. The purpose of marketing in an email campaign is to develop ideas that ...
Email series: what and how to send
January 3, 2016
More and more companies use a series of emails instead of regular, individual newsletters. Why is this happening? Because a series of emails have more advantages for both the company and its customers. Here are ...
Top 6 Variants of the Unsubscribe Page
December 28, 2015
Every marketer knows how difficult it is to get a new subscriber. That’s why the process of parting with subscribers is particularly painful. But, unfortunately, unsubscribing is an essential and inevitable process in email marketing. ...