One of the first choices email marketers should make while launching a new campaign is whether to use single or double opt-in. In this article, we'll explain the characteristics of each as well as their difference, so that you can choose the best option for you.

Many of you have been in email marketing for years, and now you probably know all ins and outs that make an effective campaign. However, this situation can backfire: over time, campaigns start to look dull, content becomes boring, and email marketers struggle to find new concepts. That's when we offer you a lifeboat — collection of email ideas. If you haven't seen the first pack of email content ideas yet, go on and scroll through it. In this part, we will provide you with the second portion of inspiration.

In life, people recognize each other by names. In email marketing world, it works just the same — users look at the sender name to identify who's trying to get in touch with them. In this article, we'll explore the most popular options of the sender name and share some of the best practices for upgrading it.

It's high time you send an email, but you have no clue what to write about. Sounds familiar? Don't worry as this story happens to all marketers now and then. We've come up with a list of ideas to help you get your inspiration back. Make a note of the first 12 and expect more in the next part.

We've gathered relevant email marketing stats for you to keep updated on trends and hit on new ideas, and divided them into ten categories. Go to the category you are interested in to find the summarized statistics and enjoy full reports by clicking on the links.

New email marketing solutions and tools keep coming up, so it gets harder to navigate in the dynamic marketing world and easier to make mistakes, even for experienced professionals. But don't sweat it; we will sort it out. We've prepared a list of 12 common email marketing oopsies as well as hot tips for avoiding them.

If you want to know for sure how well your email marketing campaign is doing, you should pay attention to the metrics which correlate with your campaign goals. In this article, we'll cover six metrics which will help you to measure the effectiveness of your marketing efforts.

In this article, we'll uncover how to use subscription forms to collect email addresses, discuss the types of sign-up forms, and share the knowledge of how to get the most out of your email marketing strategy.