Professional online marketers use segmentation to show more relevant content to leads. Today, we are going to talk about web push segmentation and its benefits. We will also explain what the web push notifications are ...

What’s the biggest asset for a business? We are talking about something that makes more than $100 dollars for every single dollar spent. As you might have guessed, the biggest asset is the list of ...

Last minute checks can make the difference between an email that sucks and one that actually converts. With click thru rates dropping (3.5%), according to Epsilon Q3 2016 trend report, it is time to be ...

The number of email campaigns Target sent between Dec. 26 and Jan. 2 rose nearly 87%, according to Internet Retailer. For digital marketers, this begs the question of which is better with regards to email ...

Email communication to some may seem like a one-way contact. But as a sender, you should keep in mind that on the other side there is a real person. The person that opens your email ...

Millions of people surf the web every day. Think for a moment: this is a huge pool of your potential subscribers! We are going to discuss how to draw more people to your mailing list ...

Subscribers’ trust is the main thing your business relationships should start with. It is key to development and growth of your business. When collaboration is based on trust, your subscribers become leads, and then turn ...

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Writing for many of us means creation. It’s easy to picture a writer as someone sitting at a desk full of wrinkled paper, an ashtray filled with cigarettes, and a landslide of coffee cups. In ...

The goal of behavioral psychology in content marketing is to change the behavior of the client in order to benefit the business. Marketers use it to increase traffic, engagement, conversions, and other metrics. To achieve ...