Useful digital and email marketing content by SendPulse: how-tos, step-by-step guides, best practices, reviews, inspiration, and much more
Follow us
July 30, 2018
In life, people recognize each other by names. In email marketing world, it works just the same — users look at the sender name to identify who's trying to get in touch with them. In this article, we'll explore the most popular options of the sender name and share some of the best practices for upgrading it.
July 27, 2018
It's high time you send an email, but you have no clue what to write about. Sounds familiar? Don't worry as this story happens to all marketers now and then. We've come up with a list of ideas to help you get your inspiration back. Make a note of the first 12 and expect more in the next part.
July 24, 2018
Discover how eCommerce companies use abandoned cart emails.
July 18, 2018
Find out how to embed images in your emails effectively.
July 16, 2018
Engaging as many users as possible in your email campaigns shouldn't be your A-list task. What is much more important is keeping a mailing list clean; in this way, you will create a healthy environment in your outbox. Read on to find out how you can manage your mailing list to make it sparkling clean.
July 13, 2018
New email marketing solutions and tools keep coming up, so it gets harder to navigate in the dynamic marketing world and easier to make mistakes, even for experienced professionals. But don't sweat it; we will sort it out. We've prepared a list of 12 common email marketing oopsies as well as hot tips for avoiding them.
July 11, 2018
Mailbox providers anticipate potential abuse from any senders with a new IP, so you should earn their trust first to make your inboxing success. In this article, we will show you the best practices for gaining new IP's reputation and warming it up.
July 9, 2018
We have dwelled on how to create a proper email header and body. This time we'll wrap it up and unveil the final milestone in email building — the footer.
July 5, 2018
Let's explore some metrics which will help you to measure the effectiveness of your marketing efforts.
July 2, 2018
Previously, we discussed how to start an email properly, in particular, by creating eye-catching headers. Now we will walk you through the most significant block of any email — its body.
