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GDPR is Coming — Email Marketers Get Ready

Lisa Kennedy

Lisa Kennedy

5 Apr. 2018

GDPR is a regulation that requires companies to protect the personal data and privacy for all individuals within the EU. Non-compliance will cost businesses dearly. For email marketing it will mean, first of all, changes in obtaining consent. Read the article to understand the new law on data privacy, get ready and comply with it successfully.

Email Marketing Makes Your Charity Public

Lisa Kennedy

Lisa Kennedy

28 Mar. 2018

You do not need to be rich to donate money: your emails can do more than thousands of dollars. Email meesages are one of the best ways to announce that your company is participating in some charity program. This way is popular, cheaper than any PR-campaign and its efficiency has been proven. How? Read our article to learn how brands already use email marketing to promote their charity acts engaging their customers in noble deeds.