Engaging as many users as possible in your email campaigns shouldn't be your A-list task. What is much more important is keeping a mailing list clean; in this way, you will create a healthy environment in your outbox. Read on to find out how you can manage your mailing list to make it sparkling clean.

New email marketing solutions and tools keep coming up, so it gets harder to navigate in the dynamic marketing world and easier to make mistakes, even for experienced professionals. But don't sweat it; we will sort it out. We've prepared a list of 12 common email marketing oopsies as well as hot tips for avoiding them.

Mailbox providers anticipate potential abuse from any senders with a new IP, so you should earn their trust first to make your inboxing success. In this article, we will show you the best practices for gaining new IP's reputation and warming it up.

We have dwelled on how to create a proper email header and body. This time we'll wrap it up and unveil the final milestone in email building — the footer.

If you want to know for sure how well your email marketing campaign is doing, you should pay attention to the metrics which correlate with your campaign goals. In this article, we'll cover six metrics which will help you to measure the effectiveness of your marketing efforts.

Previously, we discussed how to start an email properly, in particular, by creating eye-catching headers. Now we will walk you through the most significant block of any email — its body.

It's been five years since Gmail started sorting incoming emails into tabs: Social, Promotions, Updates, Forums and Primary. To find out what parameters influence Gmail tabs categorization, we have performed a series of tests within this email client and would like to share the results.

Creating catchy headlines is a true challenge for email marketing. Since it takes a user only about 11 seconds to read the whole email, you'd better advertise your content at once. How? Read on to find out the ways to reinforce your headline with various literary devices and make it a real attention grabber.

In our series of articles, we'll figure out how to make up a visually stunning email step by step. As the first impression matters, we'll kick off from headers — the first part a subscriber sees after email opening.

Which performs better: email or social media? It's the question that seems to have been on everybody's mind for as long as these tools are around. Would you like to know the benefits each channel provides to marketers and the ways to combine this duo? If so, keep reading.