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High Sender Reputation Starter Pack

Anya Brui

Anya Brui

August 21, 2018

Hitting the recipients' inboxes without being flagged as spam is the ultimate dream of each email marketer. That is where sender score matters. Even more, it's paramount to successful deliverability. This time we'll explore what sender reputation is, what factors affect it, and how to keep it as high as possible.

Email Content Ideas that Cut Through the Noise. Part 2

Daria Stratovich

Daria Stratovich

August 6, 2018

Many of you have been in email marketing for years, and now you probably know all ins and outs that make an effective campaign. However, this situation can backfire: over time, campaigns start to look dull, content becomes boring, and email marketers struggle to find new concepts. That's when we offer you a lifeboat — collection of email ideas. If you haven't seen the first pack of email content ideas yet, go on and scroll through it. In this part, we will provide you with the second portion of inspiration.

How-To Improve Your Email Sender Name

Daria Stratovich

Daria Stratovich

July 30, 2018

In life, people recognize each other by names. In email marketing world, it works just the same — users look at the sender name to identify who's trying to get in touch with them. In this article, we'll explore the most popular options of the sender name and share some of the best practices for upgrading it.