Useful digital and email marketing content by SendPulse: how-tos, step-by-step guides, best practices, reviews, inspiration, and much more
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November 16, 2018
In this article, we will talk about best practices of B2B (business to business) marketing. So, if your company sells products or services to other businesses, read on to find out what five steps will make your B2B email marketing strategy effective. To crown it all, we have prepared some useful tips and examples of B2B emails.
November 14, 2018
In this article, we reveal our findings on how beauty brands turn the subject line of their emails into a door to further purchases.
November 12, 2018
In this article, you'll find five steps you may take to reintroduce a dusty old list of subscribers to your regular email program with a re-engagement email campaign.
October 31, 2018
Find out how to calculate the return on email marketing investments, learn its different goals and measurements, and check several ROI calculators.
October 25, 2018
Find out 10 inspiring Thanksgiving email ideas to satisfy any taste and needs and bring your subscribers as much value as possible.
October 11, 2018
In this article, we'll unscramble the main steps towards a successful email marketing strategy that will help you grow your business and improve your revenue.
October 9, 2018
Email A/B testing is a bulletproof way not to get lost among dozens of ideas for your email. In this article, we'll share nine ideas for A/B testing and show you how to run your own split tests in SendPulse.
October 2, 2018
Color in email marketing is a hard-hitting branding and decision-making tool. But how to choose the right one? Read on to find out related tips and tricks.
September 13, 2018
85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.
September 7, 2018
Sender reputation is a key factor of email deliverability rate, which, however, can be messed up by many aspects including spam traps. In this entry, we've described different types of spam traps as well as the ways to prevent them from getting into your mailing list.