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Useful digital and email marketing content by SendPulse: how-tos, step-by-step guides, best practices, reviews, inspiration, and much more
Email Blacklist FAQ: How to Avoid Ending Up on One
4 Oct. 2018
Email blacklist may be a big problem for active senders — a sudden decrease in delivery rate might be a sign that a sending domain or IP address has hit a blacklist. In case you’ve faced this problem or want to reduce the risks in the future, this entry will dot the i’s.
Colors in Email Marketing: Send the Right Impression
2 Oct. 2018
Color in email marketing is a hard-hitting branding and decision-making tool. But how to choose the right one? Read on to find out related tips and tricks.
Email Marketing Strategy for Travel and Tourism Industry
13 Sep. 2018
85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.
Spam Traps and How to Avoid Them
7 Sep. 2018
Sender reputation is a key factor of email deliverability rate, which, however, can be messed up by many aspects including spam traps. In this entry, we've described different types of spam traps as well as the ways to prevent them from getting into your mailing list.
How Fashion Brands Use Email Marketing: SendPulse Research
4 Sep. 2018
We decided to find out how fashion brands onboard new subscribers and maintain the bond in email marketing campaigns. So we challenged ourselves with a fashion email research, and now we'd like to present our end-to-end experience and share our findings.
11 Subject Line Hacks to Level Up Your Inbox Game
31 Aug. 2018
47% of recipients open emails based on a subject line only. In this article, we'll walk you through 11 effective approaches you can take to make your emails break through the ice, engage with your subscribers boosting their curiosity, and encourage the open.
How to Optimize Your Emails for Mobile
28 Aug. 2018
Today, to be closer to your audience and provide the best experience possible, you should focus on mobile first. In this article, we’ve prepared plenty of useful hacks for you to understand how to optimize your emails for mobile, so read on.