Email communication to some may seem like a one-way contact. But as a sender, you should keep in mind that on the other side there is a real person. The person that opens your email ...

Millions of people surf the web every day. Think for a moment: this is a huge pool of your potential subscribers! We are going to discuss how to draw more people to your mailing list ...

Subscribers’ trust is the main thing your business relationships should start with. It is key to development and growth of your business. When collaboration is based on trust, your subscribers become leads, and then turn ...

If you run a small business, your clients’ contact information most likely are in a variety of applications or services. Without a special service, it would be difficult and costly to set up automated data ...

Writing for many of us means creation. It’s easy to picture a writer as someone sitting at a desk full of wrinkled paper, an ashtray filled with cigarettes, and a landslide of coffee cups. In ...

The goal of behavioral psychology in content marketing is to change the behavior of the client in order to benefit the business. Marketers use it to increase traffic, engagement, conversions, and other metrics. To achieve ...

Email marketing is alive and continues to increase profits through creating repeat sales. The low price (you might even find free offers for small businesses) and ease of use makes email marketing an easy channel ...

The more active the subscribers based in your mailing list, the more responses in the form of high indexes of metrics you get. The secret is in the user’s involvement. Your recipients should be interested ...

In the first part of our article we have said about that fact that in order to improve the efficiency of newsletters, the A/B test was invented, also known as split testing. It helps to ...

The ability to generate brilliant and original ideas says a lot about a marketer’s talent. This capacity is also appreciated in email marketing. The purpose of marketing in an email campaign is to develop ideas that ...