Email Marketing Calendar: Your November Through April Plan

Email Marketing

Learn how to construct a November through April email marketing calendar with examples from various brands.

Email Accessibility Guidelines, or Make Your Emails User-Friendly for Everyone

Email Marketing

Discover some design and copy adjustments you can do to make your emails more accessible.

How to Create Infographics for Emails. DIY Guide for Non-Designers

Useful Tools

The inbox of an average user has turned into a digital Times Square with emails literally competing for reader’s attention. To win the competition, your email must stand out. Marketers resort to various tricks to ...

How to Use Social Proof in Email Marketing

Email Marketing

You probably know that customer feedback plays a huge role in online promotion. This is supported by facts from numerous studies: Customer feedback provided on a product page can boost conversion rates by 207% (Spiegel). ...

10+ Best Lead Generation Platforms [2024 Comparison]

Useful Tools

Discover the best lead generation platforms with their main features and pricing details.

How to Calculate Your Cost per Lead and Get More Profit from Ads

Marketing and Sales

Learn why and how to calculate cost per lead and decrease your CPL without losing profits.

10+ Best Tools Your Startup Should Give a Try in 2023

Useful Tools

Find out ten+ best startup tools that will help your team get your product off the ground and achieve success in the future.

How to Optimize Website and Email Calls to Action with No Fuss

Email Marketing

A call to action (CTA) is one of the most important elements you should focus on to improve your email marketing performance. Read this article to discover some tips on using calls to action and see best practices from well-known brands.

New Video Tools for Facebook and Instagram

New Features and Updates

Facebook introduced new updates for Live, Watch Party, and Creator Studio for video publishers and creators

Apology Emails: the Art of Saying Sorry

Email Marketing

Discover the main principles of creating a nice apology email.