As of September 2017, annual Halloween expenditure in the United States amounted to $9.1 billion, with the average consumer planning to spend $86.13 on decorations, candy, costumes and more. Therefore, if your company has something to offer for this holiday, take full advantage of Halloween marketing activities to benefit from a seasonal lift in sales.

In this article, we’ll unveil four short tips on how to launch a spooky email campaign and top them up with Halloween email examples from different brands for inspiration. So read on if you dare!

1. Dress your email design up for Halloween

Create the Halloween atmosphere in your emails with witches’ hats, terrifying bats, or zombies. However, emails on All Hallows’ Eve don’t have to be creepy. You can catch the attention of your subscribers with other Halloween attributes — pumpkins, sweets, or orange color scheme. This is what Loft did:

halloween email
Halloween email from Loft

2. Add some Halloween vibes to your email content

Free your creative monsters to help your subscribers get in the Halloween mood. For example, you can launch a marathon with TOP-10 movies that will scare the pants off anyone, or offer a list of essentials for a creepy party.

Urban Decay, for instance, mix promotional and educational content bringing in a makeup tutorial on how to create a monstrous look based on La Llorona using the brand’s products:

halloween email
Halloween email from Urban Decay

Lipsy, for their part, invite their female subscribers to shop dresses for a Halloween look with a GIF that creates a feeling of watching a horror movie:

halloween email
Halloween email from Lipsy

3. Create subject lines that BOOO!

Come up with themed subject lines during the holiday to give subscribers the Halloween feel and take a chance on improving the open rates of your campaign.

Check out how the inbox of an average user looks on All Hallows’ Eve:

halloween inbox
User’s inbox during Halloween

4. Use ready-made Halloween templates

If you don’t want to craft a holiday campaign from scratch, build a custom email starting with one of Halloween email templates from SendPulse:

free halloween email templates
Free email templates from SendPulse

So get inspired by these tips and ideas, breathe in Halloween mood to your campaigns, and send them with SendPulse.

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